Is Heat Tape for Water Pipes profitable to sell on Amazon United States?

Flapen scores Heat Tape for Water Pipes 41 out of 100 on Amazon United States, a Fail. Shoppers spend $266K a year across 32 tracked products. Amazon counts 0 of the 1 products launched in the last year as successful launches. Search demand grew -85.3% in the last 90 days.

How competitive is the Heat Tape for Water Pipes niche on Amazon United States?

17 brands and 53 sellers compete in Heat Tape for Water Pipes on Amazon United States. The top 5 Heat Tape for Water Pipes products take 49% of clicks, and the top 5 brands take 78%.

What do buyers complain about in Heat Tape for Water Pipes?

Heat Tape for Water Pipes buyers on Amazon United States complain most about Functionality-Overall, Durability, and Quality-Overall. Returns run at 6.3% of orders, which is high.

When does demand for Heat Tape for Water Pipes peak?

Search demand for Heat Tape for Water Pipes on Amazon United States peaks in Jan–Feb–Nov–Dec, and the busiest month runs 19.9× the quietest.

What does it cost to enter the Heat Tape for Water Pipes niche?

Heat Tape for Water Pipes sells for $28.46 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.21 to $92.51. The average product has 1,447 reviews, the count a new listing must catch up to.

Heat Tape for Water Pipes

Fail

Demand is soft, at -85.3% this quarter, so Heat Tape for Water Pipes is a Fail.

Filters High Returns

Flapen Score: 41
41 / 100Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size: $266K/yr563K searches / yr
90-day growth: -85.3%search demand this quarter
Competition: 49%top-5 click share · 17 brands · 53 sellers

Flapen Score

Heat Tape for Water Pipes against its category

The dotted line is the Tools & Home Improvement average. Past it, Heat Tape for Water Pipes is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Heat Tape for Water Pipes market on Amazon at a glance

Shoppers on Amazon United States searched for Heat Tape for Water Pipes 563K times last year and spent an estimated $266K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 563K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -85.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $266K a year.

Searches, last 12 months: 563K
Growth, 90 days vs prior 90: -85.3%
Conversion, latest week: 1.7%
Market size, estimated: $266Ka year
Peak month: January19.9× the quietest month
Top search term: heat tape for water pipes247K searches a year

02 · Price

A sale here is worth $28.46.

Listings sell for $28.46 on average, from $10.21 to $92.51. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $28.46 that is $14K to $21K a year per listing.

Average price: $28.46inside the $15 to $100 sweet spot
Price range: $10.21–$92.51
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 25K–30K
Units per listing a year: 500–750
Revenue per listing a year: $14K–$21K
Returns: 6.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #23 within Plumbing. It carries 1,447 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 7.9%
Average rank: #23in Plumbing
Average rating: 4.48 starsAmazon United States average 4.42 stars
Average reviews: 1,447per listing
Listings tracked: 32

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 53 months

Products