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Heat Mat Thermostat

Fail

The top 5 brands take 100% of clicks, so Heat Mat Thermostat is a Fail.

Flapen Score
33
33 / 100
Ranks 8,936 of 9,536 Tools & Home Improvement niches · −15 vs the category median of 48
Market size
$69K/yr56K searches / yr
90-day growth
-21.7%search demand this quarter
Competition
70%top-5 click share · 1 brands · 6 sellers

Flapen Score

Heat Mat Thermostat against its category

The dotted line is the Tools & Home Improvement average. Past it, Heat Mat Thermostat is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heat Mat Thermostat market on Amazon at a glance

Shoppers on Amazon United States searched for Heat Mat Thermostat 56K times last year and spent an estimated $69K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -21.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-21.7%
Conversion, latest week
6.0%
Market size, estimated
$69Ka year
Peak month
December4.2× the quietest month
Top search term
bn link14K searches a year

02 · Price

A sale here is worth $20.41.

Listings sell for $20.41 on average, from $10.55 to $34.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $20.41 that is $5K to $10K a year per listing.

Average price
$20.41inside the $15 to $100 sweet spot
Price range
$10.55–$34.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #91 within Outlets & Accessories. It carries 12,145 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
22.2%
Average rank
#91in Outlets & Accessories
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
12,145per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Heat Mat Thermostat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$14K$21K$28K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • BN-LINK100%
  • Open — no brand owns it (0%)

Demand

Heat Mat Thermostat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Heat Mat Thermostat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bn link14K/yr
  • bn link smart plug27K/yr
  • bn-link8K/yr
  • bn link wifi smart plug2K/yr
  • bnlink smart outlet4K/yr

Reviews and returns

What reviews say buyers love and hate about Heat Mat Thermostat

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
16%of negative reviews mention “Functionality-Overall”
4.0%of orders come back
“Just stopped working”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Heat Mat Thermostat questions

Answered from the same tracked data.