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Heart Lock

Fail

Prices span $4.75–$15.69, mostly outside the sweet spot, so Heart Lock is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$52K/yr198K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
32%top-5 click share · 33 brands · 46 sellers

Flapen Score

Heart Lock against its category

The dotted line is the Tools & Home Improvement average. Past it, Heart Lock is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Lock 198K times last year and spent an estimated $52K. The top 5 brands take 46% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
3.4%
Market size, estimated
$52Ka year
Peak month
February2.1× the quietest month
Top search term
heart lock50K searches a year

02 · Price

A sale here is worth $7.60.

Listings sell for $7.60 on average, from $4.75 to $15.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $7.60 that is $760 to $2K a year per listing.

Average price
$7.60under the $15 to $100 sweet spot
Price range
$4.75–$15.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$760–$2K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #452 within Padlocks & Hasps. It carries 534 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
81%
Out of stock, average day
9.9%
Average rank
#452in Padlocks & Hasps
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
534per listing
Listings tracked
57

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Heart Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

46

Top-5 brand share

46%

Top 20: 89%

Top-5 click share

32%

Top 20: 68%

Open market

50%

  • VeYocilk24%
  • Yuomeaz6%
  • EDSG6%
  • UP Security5%
  • Galyacht5%
  • PATIKIL4%

Demand

Heart Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.1×

Search terms

Top Heart Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart lock50K/yr
  • love lock20K/yr
  • love lock for bridge23K/yr
  • heart shaped lock21K/yr
  • cute lock18K/yr
  • love locks15K/yr
  • heart padlock9K/yr
  • heart locks8K/yr
  • cute padlock6K/yr
  • cute locks7K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Lock

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Locking Mechanism”
23%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Very tiny cheaply made”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Heart Lock questions

Answered from the same tracked data.