hbn smart plug
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$20.05avg listing price — sweet spot $15–$100
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Price range
Great$9.19–$35.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.2%return rate — above 5% kills the launch gate
Review moat
Bad10,278.37avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 33K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hbn smart plug is a $64K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
hbn smart plug market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $50K–$60K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #84
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 44 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
14
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
3%
- HBN47%
- Amazon Basics19%
- Govee17%
- GHome Smart8%
- Kasa Smart4%
- Geeni2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Top hbn smart plug search terms
- dual smart plug11K/yr
- hbn smart plug11K/yr
- hbn6K/yr
- double smart plug4K/yr
Top hbn smart plug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Dual Smart Plug with Motion Sensor and Night Light Works with Alexa Only Control from Anywhere Automatic Control 2.4 GHz Wi-Fi No Hub Required 4.33 x 2.36 x 1.38 in White
Amazon Basics$20.394.3★220 rev
HBN Smart Plug Mini 15A WiFi Smart Outlet Works with Alexa Google Home Assistant Remote Control with Timer Function No Hub Required ETL Certified 2.4G WiFi Only 4-Pack
HBN$18.204.2★17,390 rev
HBN Smart Plug 15A WiFi&Bluetooth Outlet Extender Dual Socket Plugs Works with Alexa Google Home Assistant Remote Control with Timer Function No Hub Required ETL Certified 2.4G WiFi Only
HBN$9.194.2★17,390 rev
Govee Dual Smart Plug 2 Pack 15A WiFi Bluetooth Outlet Work with Alexa and Google Assistant 2-in-1 Compact Design Govee Home App Control Remotely with No Hub Required Timer FCC and ETL Certified
Govee$23.654.6★6,289 rev
Dual Smart Plug 15A GHome Smart Plugs Work with Alexa and Google Home 2-in-1 Compact Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required FCC Listed 2 Pack
GHome Smart$23.714.5★740 rev
Newest
by launch date
THIRDREALITY Smart Dual Plug Zigbee 2-in-1 Smart Outlet with Independent Control and Power Monitoring Zigbee Repeater Compatible with Home Assistant(ZHA/Z2M) SmartThings Homey
THIRDREALITY$21.85148 rev
Amazon Basics Dual Smart Plug with Motion Sensor and Night Light Works with Alexa Only Control from Anywhere Automatic Control 2.4 GHz Wi-Fi No Hub Required 4.33 x 2.36 x 1.38 in White
Amazon Basics$20.39220 rev
Dual Smart Plug 15A GHome Smart Plugs Work with Alexa and Google Home 2-in-1 Compact Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required FCC Listed 2 Pack
GHome Smart$23.71740 rev
KMC Smart Plug Duo 4-Pack 2-Outlet Wall Plug Extender Smart Outlet Splitter for Smart Home Compatible with Google & Alexa No Hub Required WiFi Outlet White
KMC$22.3480 rev
Geeni Switch Duo Double Smart Plug White 2 Outlets No Hub Compatible with Alexa and Google Assistant Requires 2.4 GHz Wi-Fi
Geeni$16.28443 rev
Trending
90-day click momentumDual Smart Plug 15A GHome Smart Plugs Work with Alexa and Google Home 2-in-1 Compact Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required FCC Listed 2 Pack
GHome Smart$23.714.5★
HBN Outdoor Wireless Remote Control Outlet Plug Weatherproof Heavy Duty Power Strip Indoor Electrical Plugs for Light Switch 6-inch Cord 100ft Range ETL Listed(15A Dual 3-Prong Outlets)
HBN$14.254.5★
Amazon Basics Dual Smart Plug with Motion Sensor and Night Light Works with Alexa Only Control from Anywhere Automatic Control 2.4 GHz Wi-Fi No Hub Required 4.33 x 2.36 x 1.38 in White
Amazon Basics$20.394.3★
Kasa Smart Plug Ultra Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 2 Count (Pack of 1)(EP10P2) White
Kasa Smart$14.414.5★
THIRDREALITY Smart Dual Plug Zigbee 2-in-1 Smart Outlet with Independent Control and Power Monitoring Zigbee Repeater Compatible with Home Assistant(ZHA/Z2M) SmartThings Homey
THIRDREALITY$21.854.5★
What buyers say about hbn smart plug
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Easy install”
“As advertised”
“Overall, a reliable and handy product”
“They are affordable”
“Connects well”
“Great Smart Plug”
“Great remote”
“Works just as described”
“better than my traditional timer”
What buyers complain about
“Does not connect”
“Doesn't work as intended”
“Dead Battery”
“Poor quality control”
“Set up is much too complicated”
“One broke within a couple of months”
“the plug didnt even work”
“This is misleading”
“The instructions were bad”
“Would noy sync”
Top return reasons
Common questions
- Is hbn smart plug profitable to sell on Amazon United States?
- The niche generates $64K/yr across 19 tracked products. 90-day search growth is -8.7%. Flapen's verdict: Skip it (38/100).
- How competitive is the hbn smart plug niche?
- 8 brands and 14 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in hbn smart plug?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Battery Life. The return rate is 5.2% — above our launch gate.
- When does demand for hbn smart plug peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.1× the quietest.
- What does it cost to enter the hbn smart plug niche?
- Listings span $9.19–$35.09; the average listing price is $20.05 (sweet spot $15–$100). The average incumbent carries 10,278 reviews — the moat a new listing must climb.