Is Hawkbill Knife profitable to sell on Amazon United States?

Flapen scores Hawkbill Knife 61 out of 100 on Amazon United States, a Maybe. Shoppers spend $267K a year across 42 tracked products. Amazon counts 0 of the 3 products launched in the last year as successful launches. Search demand grew -3.0% in the last 90 days.

How competitive is the Hawkbill Knife niche on Amazon United States?

26 brands and 179 sellers compete in Hawkbill Knife on Amazon United States. The top 5 Hawkbill Knife products take 35% of clicks, and the top 5 brands take 58%.

What do buyers complain about in Hawkbill Knife?

Hawkbill Knife buyers on Amazon United States complain most about Sharpness, Durability, and Size-Overall. Returns run at 0.7% of orders.

When does demand for Hawkbill Knife peak?

Search demand for Hawkbill Knife on Amazon United States peaks in Jan–Nov–Dec, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Hawkbill Knife niche?

Hawkbill Knife sells for $32.52 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $9.45 to $63.90. The average product has 321 reviews, the count a new listing must catch up to.

Hawkbill Knife

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -3.0% this quarter, so Hawkbill Knife is a Maybe.

Flapen Score: 61
61 / 100Top 6% of 9,536 Tools & Home Improvement niches · +13 vs the category median of 48
Market size: $267K/yr271K searches / yr
90-day growth: -3.0%search demand this quarter
Competition: 35%top-5 click share · 26 brands · 179 sellers

Flapen Score

Hawkbill Knife against its category

The dotted line is the Tools & Home Improvement average. Past it, Hawkbill Knife is stronger. Inside it, weaker.

61Maybe

This niche Category average

See the method

Market

The Hawkbill Knife market on Amazon at a glance

Shoppers on Amazon United States searched for Hawkbill Knife 271K times last year and spent an estimated $267K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $267K a year.

Searches, last 12 months: 271K
Growth, 90 days vs prior 90: -3.0%
Conversion, latest week: 3.0%
Market size, estimated: $267Ka year
Peak month: December2.2× the quietest month
Top search term: hawkbill knife111K searches a year

02 · Price

A sale here is worth $32.52.

Listings sell for $32.52 on average, from $9.45 to $63.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $32.52 that is $3K to $8K a year per listing.

Average price: $32.52inside the $15 to $100 sweet spot
Price range: $9.45–$63.90
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $3K–$8K
Returns: 0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #528 within Knives, Parts & Accessories. It carries 321 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 60%
Prime listings: 88%
Out of stock, average day: 4.0%
Average rank: #528in Knives, Parts & Accessories
Average rating: 4.50 starsAmazon United States average 4.42 stars
Average reviews: 321per listing
Listings tracked: 42

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months: 3
Successful launches: 0Amazon's first-year sales bar
Average brand age: 67 months

Products