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Hawkbill Knife

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -3.0% this quarter, so Hawkbill Knife is a Maybe.

Flapen Score
61
61 / 100
Top 6% of 9,536 Tools & Home Improvement niches · +13 vs the category median of 48
Market size
$267K/yr271K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
35%top-5 click share · 26 brands · 179 sellers

Flapen Score

Hawkbill Knife against its category

The dotted line is the Tools & Home Improvement average. Past it, Hawkbill Knife is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hawkbill Knife market on Amazon at a glance

Shoppers on Amazon United States searched for Hawkbill Knife 271K times last year and spent an estimated $267K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $267K a year.

Searches, last 12 months
271K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
3.0%
Market size, estimated
$267Ka year
Peak month
December2.2× the quietest month
Top search term
hawkbill knife111K searches a year

02 · Price

A sale here is worth $32.52.

Listings sell for $32.52 on average, from $9.45 to $63.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $32.52 that is $3K to $8K a year per listing.

Average price
$32.52inside the $15 to $100 sweet spot
Price range
$9.45–$63.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #528 within Knives, Parts & Accessories. It carries 321 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
88%
Out of stock, average day
4.0%
Average rank
#528in Knives, Parts & Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
321per listing
Listings tracked
42

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Hawkbill Knife products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

$0$8K$16K$24K$32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

179

Est. top-5 brand share

58%

Top 20: 95%

Est. top-5 click share

35%

Top 20: 80%

Open market

36%

  • KLEIN TOOLS30%
  • SK8%
  • BE BREAK EDGE8%
  • WORKPRO6%
  • Kershaw6%
  • Milwaukee6%

Demand

Hawkbill Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Hawkbill Knife search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hawkbill knife111K/yr
  • lineman knife57K/yr
  • hawkbill folding knife24K/yr
  • hawk bill folding knife11K/yr
  • hawk bill knife10K/yr
  • hawkbill8K/yr
  • case hawkbill knife9K/yr
  • milwaukee hawkbill knife8K/yr
  • klein hawkbill knife7K/yr
  • wire skinning knife7K/yr

Reviews and returns

What reviews say buyers love and hate about Hawkbill Knife

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Sharpness”
15%of negative reviews mention “Sharpness”
0.7%of orders come back
“Knife is not sharp”
A buyer, on “Sharpness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hawkbill Knife questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data