- Flapen Score
- 48 / 100Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median48
- Market size
- $71K/yr533K searches / yr
- 90-day growth
- +25.5%search demand this quarter
- Competition
- 43%top-5 click share · 11 brands · 267 sellers
Flapen Score
Hart against its category
The dotted line is the Tools & Home Improvement average. Past it, Hart is stronger. Inside it, weaker.
Market
The Hart market on Amazon at a glance
Shoppers on Amazon United States searched for Hart 533K times last year and spent an estimated $71K. The top 5 brands take 87% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 533K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 533K
- Growth, 90 days vs prior 90
- +25.5%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $71Ka year
- Top search term
- hart339K searches a year
02 · Price
A sale here is worth $83.41.
Listings sell for $83.41 on average, from $9.30 to $238.65. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $83.41 that is $0 to $8K a year per listing.
- Average price
- $83.41inside the $15 to $100 sweet spot
- Price range
- $9.30–$238.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
19% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #1,124 within Power Tools. It carries 472 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 35%
- Out of stock, average day
- 6.4%
- Average rank
- #1,124in Power Tools
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 472per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 6 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Hart products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
20V Cordless 4 Tool Combo Kit
- Price
- $203.33
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

HART 20-Volt Cordless Pressurized Vehicle Cleaner Portable Cleaning
- Price
- $80.70
- Rating
- 4.1/5
- Reviews
- 3
- Age
- 3y ago

Columbia Mens Hart Mountain II Half Zip Fleece Jacket Carbon Heather Large
- Price
- $41.75
- Rating
- 4.6/5
- Reviews
- 1,261
- Age
- 11y ago

FACAINCXS Upgraded 6PCS 1/4 inch Hex Shank Bit Holders Keychain with Carabiner Quick-change Design for Nut Driver Screwdriver & Drill Bits Include Keychain Carabiner Gifts for Men (Color)
- Price
- $9.30
- Rating
- 4.7/5
- Reviews
- 467
- Age
- 1y ago

HART Professional Stud Finder with 9 Sensors Wood & Metal Stud Detector
- Price
- $27.44
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 1y ago
Trending
90-day click momentum
Brushless 20V Impact Wrench by HART
- Price
- $96.57
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 2mo ago

20V Cordless 4 Tool Combo Kit
- Price
- $203.33
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Columbia Mens Hart Mountain II Half Zip Fleece Jacket Carbon Heather Large
- Price
- $41.75
- Rating
- 4.6/5
- Reviews
- 1,261
- Age
- 11y ago

Hart 6 Inch Random Orbit Buffer Compact and Powerful (BATTERY AND CHARGER NOT INCLUDED)
- Price
- $33.69
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 2y ago

FACAINCXS Upgraded 6PCS 1/4 inch Hex Shank Bit Holders Keychain with Carabiner Quick-change Design for Nut Driver Screwdriver & Drill Bits Include Keychain Carabiner Gifts for Men (Color)
- Price
- $9.30
- Rating
- 4.7/5
- Reviews
- 467
- Age
- 1y ago
Newest
by launch date
Brushless 20V Impact Wrench by HART
- Price
- $96.57
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 2mo ago

20V Cordless 4 Tool Combo Kit
- Price
- $203.33
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

HART 20-Volt Cordless Automotive Hand Vac (Tool Only)
- Price
- $44.64
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 11mo ago

toolant Complete impact driver Bit Set 40-Piece S2 Steel Impact Bits Set with Magnetic Holder & Storage Case Hex Torx Phillips Slotted Square for Home DIY Appliance Repair Beginner-Friendly
- Price
- $17.03
- Rating
- 4.6/5
- Reviews
- 399
- Age
- 11mo ago

HART 20-Volt Cordless Stick Vacuum HPSV50 (Tool ONLY- Battery NOT Included)
- Price
- $139.50
- Rating
- 3.5/5
- Reviews
- 9
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
267
Top-5 brand share
87%
Top 20: 98%
Top-5 click share
43%
Top 20: 77%
Open market
9%
- Hart30%
- HART25%
- Generic14%
- Columbia10%
- FACAINCXS7%
- toolant5%
- Open — no brand owns it (5 brands, 9%)
Search terms
Top Hart search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hart339K/yr
- hart tools141K/yr
- hart power tools19K/yr
- hart 20v8K/yr
- hart 20v tools8K/yr
- hart tools 20v5K/yr
- hart cordless tools6K/yr
- hart tool6K/yr
Reviews and returns
What reviews say buyers love and hate about Hart
We read the reviews and the return reasons for every product selling here.
“Doesn't work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hart questions
Answered from the same tracked data.









