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Harry Potter Lights with Wand

Fail

The top 5 brands take 100% of clicks, so Harry Potter Lights with Wand is a Fail.

Flapen Score
32
32 / 100
Ranks 9,041 of 9,536 Tools & Home Improvement niches · −16 vs the category median of 48
Market size
$14K/yr17K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
91%top-5 click share · 5 brands · 11 sellers

Flapen Score

Harry Potter Lights with Wand against its category

The dotted line is the Tools & Home Improvement average. Past it, Harry Potter Lights with Wand is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Lights with Wand market on Amazon at a glance

Shoppers on Amazon United States searched for Harry Potter Lights with Wand 17K times last year and spent an estimated $14K. All 5 brands take every click. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
3.7%
Market size, estimated
$14Ka year
Peak month
October13.8× the quietest month
Top search term
harry potter lights with wand12K searches a year

02 · Price

A sale here is worth $22.94.

Listings sell for $22.94 on average, from $14.67 to $29.45. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $22.94 that is $0 to $2K a year per listing.

Average price
$22.94inside the $15 to $100 sweet spot
Price range
$14.67–$29.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #303 within Novelty Lighting. It carries 1,063 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
16.6%
Average rank
#303in Novelty Lighting
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
1,063per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Harry Potter Lights with Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

$0$2K$4K$7K$9K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • kakoya54%
  • Homemory16%
  • JMTONE14%
  • Raycare12%
  • TLPUHU4%
  • Open — no brand owns it (0%)

Demand

Harry Potter Lights with Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Prime Day '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.8×

Search terms

Top Harry Potter Lights with Wand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter lights with wand12K/yr
  • harry potter wand lights2K/yr
  • harry potter hanging candles with wand3K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Lights with Wand

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Paint Quality”
5.0%of orders come back
“Rips paint off”
A buyer, on “Paint Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Harry Potter Lights with Wand questions

Answered from the same tracked data.