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Happy Birthday Neon Sign

Maybe

The top 5 brands take only 46% of clicks. But returns run at 8.2% of orders, so Happy Birthday Neon Sign is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size
$526K/yr797K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
28%top-5 click share · 35 brands · 39 sellers

Flapen Score

Happy Birthday Neon Sign against its category

The dotted line is the Tools & Home Improvement average. Past it, Happy Birthday Neon Sign is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Happy Birthday Neon Sign market on Amazon at a glance

Shoppers on Amazon United States searched for Happy Birthday Neon Sign 797K times last year and spent an estimated $526K. The top 5 brands take 46% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 797K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $526K a year.

Searches, last 12 months
797K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
3.2%
Market size, estimated
$526Ka year
Peak month
January1.7× the quietest month
Top search term
happy birthday neon sign138K searches a year

02 · Price

A sale here is worth $20.57.

Listings sell for $20.57 on average, from $6.73 to $57.08. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $20.57 that is $5K to $10K a year per listing.

Average price
$20.57inside the $15 to $100 sweet spot
Price range
$6.73–$57.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
8.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #726 within Novelty Lighting. It carries 326 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#726in Novelty Lighting
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
326per listing
Listings tracked
51

04 · Newcomers

Amazon counts 12 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
12Amazon's first-year sales bar
Average brand age
24 months

Products

Top Happy Birthday Neon Sign products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$11K$21K$32K$42K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 rising

Sellers

39

Top-5 brand share

46%

Top 20: 90%

Top-5 click share

28%

Top 20: 75%

Open market

49%

  • Zontruxe13%
  • AYwYyjCh11%
  • MASTRON10%
  • divatla6%
  • Dengduoduo6%
  • Mojoish5%

Demand

Happy Birthday Neon Sign search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Happy Birthday Neon Sign search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • happy birthday neon sign138K/yr
  • happy birthday sign for backdrop118K/yr
  • happy birthday light up sign111K/yr
  • happy birthday led sign89K/yr
  • neon happy birthday sign39K/yr
  • happy birthday led36K/yr
  • happy birthday arch cover20K/yr
  • happy birthday neon sign for backdrop32K/yr
  • happy birthday sign for arch backdrop16K/yr
  • happy birthday light25K/yr

Reviews and returns

What reviews say buyers love and hate about Happy Birthday Neon Sign

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
8.2%of orders come back
“Too big”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Happy Birthday Neon Sign questions

Answered from the same tracked data.