Is happy birthday neon sign profitable to sell on Amazon United States?

The niche generates $526K/yr across 51 tracked products. 12 of 23 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (55/100).

How competitive is the happy birthday neon sign niche?

35 brands and 39 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in happy birthday neon sign?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Strength. The return rate is 8.2% — above our launch gate.

When does demand for happy birthday neon sign peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the happy birthday neon sign niche?

Listings span $6.73–$57.08; the average listing price is $20.57 (sweet spot $15–$100). The average incumbent carries 326 reviews — the moat a new listing must climb.

happy birthday neon sign

Worth a look

Shows no brand lock-in (top 5 brands take 46% of clicks), but high returns (8.2%) keeps it on the watch list.

Brand share

Great46%

top-5 brand share — no brand owns this niche

Avg price

Great$20.57

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Review moat

Great326.41

avg incumbent reviews — the moat a new listing must climb

Price range

Great$6.73–$57.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$526K

$526K/yr · 797K searches

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-0.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad8.2%

return rate — above 5% kills the launch gate

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, happy birthday neon sign is a $526K/yr Amazon United States market (797K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

happy birthday neon sign market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $411K–$514K; units × avg price
Conversion rate: 3.2%
Avg BSR: #726
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 11.9%
Avg brand age: 24 months
Avg seller age: 195 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

35 rising

Sellers

Top-5 brand share

46%

Top 20: 90%

Top-5 click share

28%

Top 20: 75%

Open market

49%

Zontruxe13%
AYwYyjCh11%
MASTRON10%
divatla6%
Dengduoduo6%
Mojoish5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top happy birthday neon sign search terms

happy birthday neon sign138K/yr -0.5%2.6% conv.
happy birthday sign for backdrop118K/yr +2.4%2.2% conv.
happy birthday light up sign111K/yr +2.1%2.2% conv.
happy birthday led sign89K/yr -5.8%2.4% conv.
neon happy birthday sign39K/yr -3.5%2.0% conv.
happy birthday led36K/yr +3.3%2.6% conv.
happy birthday arch cover20K/yr +47.9%0.7% conv.
happy birthday neon sign for backdrop32K/yr -25.4%2.5% conv.
happy birthday sign for arch backdrop16K/yr +68.3%2.9% conv.
happy birthday light25K/yr -5.7%1.9% conv.

All search terms

Top happy birthday neon sign products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Happy Birthday Neon Sign for Backdrop LED Happy Birthday Light Up Sign USB Powered Dimmable Neon Light for Birthday Party Decorations Wall Decor Warm White 16.5 x 12 inch

Zontruxe$18.564.6★177 rev

Happy Birthday Neon Sign 22.4x13.8 Happy Birthday Sign for Birthday Party Decor Happy Birthday Light Up Led Signs for Backdrop Neon Birthday Sign for Any Ages Bday Celebration Warm White DIVATLA

divatla$57.084.5★690 rev

Happy Birthday Neon Sign for Backdrop LED Happy Birthday Light Up Sign USB Powered Dimmable Neon Light for Birthday Party Decorations Wall Decor White 16.5 x 12 inch

Zontruxe$18.674.6★177 rev

Happy Birthday Neon Sign for Wall Decor LED Happy Birthday Light Up Sign Dimmable LED Birthday Neon Light for Birthday Party Decorations Backdrop White

AYwYyjCh$18.854.7★60 rev

Happy Birthday Neon Sign for Wall Decor Dimmable LED Light Up Sign

Mojoish$26.884.9★95 rev

Newest

by launch date

FARNY Happy Birthday Neon Sign for Wall Decor LED Happy Birthday Light Up Sign Dimmable LED Birthday Neon Light for Birthday Party Decorations Backdrop Warm White 16.5x 12

FARNY$29.7613 rev

3mo ago

Happy Birthday LED Neon Sign for All Birthday Party Decoration Backdrop

Gevbay$25.3635 rev

3mo ago

Happy Birthday Neon Sign for Wall Decor LED Happy Birthday Light Up Sign Dimmable LED Birthday Neon Light for Birthday Party Decorations Backdrop Warm White

AYwYyjCh$18.6660 rev

4mo ago

Happy Birthday Neon Sign for Wall Decor Dimmable LED Birthday Neon Light for Wall Decor Light Up Happy Birthday Led Signs for Backdrop Birthday Any Ages Bday Celebration Decoration Warm White

Soomit$18.9141 rev

6mo ago

Happy Birthday Neon Sign for Wall Decor LED Happy Birthday Light Up Sign Dimmable LED Birthday Neon Light for Birthday Party Decorations Backdrop White

AYwYyjCh$18.8560 rev

6mo ago

What buyers say about happy birthday neon sign

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Overall, its a cute, sparkly decoration that is a good value for the quality”

Brightness/Shine/Glow16%

“Its super bright”

Advertised Vs Actual Product8%

“Exactly as described”

Size-Overall8%

“The size is perfect”

Ease Of Use5%

“Easy to use”

Value For Money5%

“Great Deal”

Color5%

“The color was bright”

Assembly/Installation4%

“Easy to assemble”

Design-Overall4%

“unique design”

Adhesion/Stickiness3%

“the adhesive sticks very well”

What buyers complain about

Size-Overall14%

“Too big”

Adhesion/Stickiness12%

“I had to use tape/adhesive to put it up”

Strength10%

“pretty flimsy”

Quality-Overall9%

“Product is very cheap”

Durability5%

“very easy to break”

Brightness/Shine/Glow4%

“not actually sparkly”

Socket/Port/Plug3%

“it would work without a plug”

Value For Money3%

“looks far more expensive”

Material Quality3%

“the material is more like a thin foam. foami”

Assembly/Installation2%

“so I gave up on hanging it”

Top return reasons

Size-Overall36%

Value For Money10%

Advertised Vs Actual Product6%

Color6%

Defective Material/Parts6%

Brightness/Shine/Glow6%

Adhesion/Stickiness6%

Functionality-Overall5%

Material Quality4%

Quality-Overall3%

Common questions

Is happy birthday neon sign profitable to sell on Amazon United States?: The niche generates $526K/yr across 51 tracked products. 12 of 23 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (55/100).
How competitive is the happy birthday neon sign niche?: 35 brands and 39 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in happy birthday neon sign?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Strength. The return rate is 8.2% — above our launch gate.
When does demand for happy birthday neon sign peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the happy birthday neon sign niche?: Listings span $6.73–$57.08; the average listing price is $20.57 (sweet spot $15–$100). The average incumbent carries 326 reviews — the moat a new listing must climb.