Is hanging lamp profitable to sell on Amazon United States?

The niche generates $658K/yr across 71 tracked products. 6 of 15 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the hanging lamp niche?

47 brands and 59 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in hanging lamp?

Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Quality-Overall. The return rate is 4.5%.

When does demand for hanging lamp peak?

Demand peaks in Nov; the busiest month runs 1.7× the quietest.

What does it cost to enter the hanging lamp niche?

Listings span $7.80–$93.39; the average listing price is $36.47 (sweet spot $15–$100). The average incumbent carries 836 reviews — the moat a new listing must climb.

hanging lamp

Worth a look

Shows a sweet-spot price point ($36.47 avg), but weak search conversion (0.7%) keeps it on the watch list.

Avg price

Incredible$36.47

avg listing price — sweet spot $15–$100

Brand share

Great41%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Price range

Great$7.80–$93.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$658K

$658K/yr · 2.6M searches

Review moat

Good835.87

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, hanging lamp is a $658K/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov. Verdict: Worth a look — 54/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

hanging lamp market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $729K–$912K; units × avg price
Conversion rate: 0.7%
Avg BSR: #185
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 3.2%
Avg brand age: 35 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

47 falling

Sellers

Top-5 brand share

41%

Top 20: 81%

Top-5 click share

26%

Top 20: 60%

Open market

54%

Beser·Win14%
QIYIZM12%
LYOOWNG5%
XZHGCEE5%
SoodMi5%
PATIKIL5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.7×

Open Trend

Top hanging lamp search terms

hanging lamp760K/yr -17.5%0.5% conv.
plug in pendant light547K/yr -12.1%0.4% conv.
hanging light305K/yr -2.9%0.6% conv.
plug in hanging light142K/yr -10.2%0.5% conv.
swag lamp104K/yr -8.5%0.3% conv.
hanging lamps100K/yr -8.0%0.3% conv.
plug in pendant lights for ceiling73K/yr -18.4%0.4% conv.
hanging lamps for living room67K/yr -24.0%0.3% conv.
pendant light plug in62K/yr -4.5%0.5% conv.
hanging pendant light plug in58K/yr -8.3%0.5% conv.

All search terms

Top hanging lamp products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BeserWin Plug in Pendant Light Hanging Lights with Plug in Cord Hanging Light Fixture with Green Glass E26 Pendant Lighting for Kitchen Island Bedroom Dining Room Living Room

Beser·Win$30.174.6★281 rev

BeserWin Plug in Pendant Light Rattan Hanging Lights with Plug in Cord Woven & Fabric 2 in 1 LampShade Hanging Lamp Plug in for Bedroom Living Room Kitchen Island (Bulb Included)

Beser·Win$29.874.4★203 rev

SoodMi Plug in Pendant Light 15FT Hanging Lights with Plug in Cord On/Off Switch Industrial Pendant Light with Plug in Cord Metal Hanging Lamps for Living Room Kitchen Dining Room Bedroom

SoodMi$17.514.6★953 rev

LYOOWNG Plug in Pendant Light Cord Farmhouse Hanging Lights with Plug in Cord 15FT Hemp Rope Plugin Hanging Light Cord Kit with On/Off Switch E26 E27 Light SocketCord Bulb NOT Included

LYOOWNG$9.374.7★1,132 rev

XZHGCEE Plug in Pendant Light Fixtures: Hanging Light Plug in Green Glass Hanging Lamp Pendant Lighting for Kitchen Island Bedroom Dining Room Living Room E26 No Bulb

XZHGCEE$43.104.7★439 rev

Newest

by launch date

eivtokn Hanging Lamp with On/Off Swith and 15ft Hemp Rope. Plug in Pendant Light with Cylinder Pendant Lamp Shade Ideal Hanging Lights for Bedroom and Living Room

eivtokn$15.9119 rev

4mo ago

OYKYOHEI Vintage Green Glass Plug in Pendant Light with Long Cord and Switch Retro Hanging Lamp No Hardwire Needed Renter Friendly Swag Lighting for Kitchen Sink Island Reading Corner Bedroom(NO BULB)

OYKYOHEI$86.409 rev

7mo ago

QIYIZM Plug in Pendant Light Hanging Lights with Plug in Cord Boho Hanging Lamp Glass Gold Mid Century Modern Vintage Dimmable Green Flower Plug in Chandelier Ceiling Fixture for Living Room Kitchen

QIYIZM$38.111,079 rev

8mo ago

QIYIZM Pink Plug in Pendant Light Glass Hanging Lights with Plug in Cord Boho Hanging Lamp Gold Mid Century Modern Vintage Dimmable Flower Plug in Chandelier Ceiling Fixture for Living Room Bedroom

QIYIZM$38.591,079 rev

10mo ago

BeserWin Plug in Pendant Light Rattan Hanging Lights with Plug in Cord Woven & Fabric 2 in 1 LampShade Hanging Lamp Plug in for Bedroom Living Room Kitchen Island (Bulb Included)

Beser·Win$29.87203 rev

1y ago

What buyers say about hanging lamp

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow27%

“Great light”

Assembly/Installation15%

“Easy to assemble”

Quality-Overall9%

“Good quality, arrived in time”

Value For Money7%

“Money well spent”

Design-Overall6%

“Cute design”

Advertised Vs Actual Product4%

“Exactly what I wanted”

Color4%

“Colors are stunning”

Ease Of Use3%

“Ease of use”

Size-Overall3%

“Great fit”

Strength2%

“The lampshade, however, is quite sturdy and beautiful”

What buyers complain about

Size-Overall19%

“It is big”

Brightness/Shine/Glow7%

“Not bright enough”

Quality-Overall5%

“its very cheap quality”

Assembly/Installation4%

“Horrible to assemble”

Charging4%

“The lights dont hold great charge”

Functionality-Overall3%

“doesnt function well”

Durability3%

“just completely stopped working after a couple months”

Advertised Vs Actual Product2%

“Deceptive advertising”

Battery Life2%

“However the battery only lasts 3-5 mins before dying”

Color2%

“The color is a bit darker than the pictures”

Top return reasons

Size-Overall41%

Advertised Vs Actual Product7%

Color6%

Defective Material/Parts6%

Brightness/Shine/Glow6%

Functionality-Overall5%

Bulb Flicker/Dimming/Color4%

Quality-Overall4%

Value For Money3%

Assembly/Installation2%

Common questions

Is hanging lamp profitable to sell on Amazon United States?: The niche generates $658K/yr across 71 tracked products. 6 of 15 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the hanging lamp niche?: 47 brands and 59 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in hanging lamp?: Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Quality-Overall. The return rate is 4.5%.
When does demand for hanging lamp peak?: Demand peaks in Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the hanging lamp niche?: Listings span $7.80–$93.39; the average listing price is $36.47 (sweet spot $15–$100). The average incumbent carries 836 reviews — the moat a new listing must climb.