Is Handiwall profitable to sell on Amazon United States?

Flapen scores Handiwall 46 out of 100 on Amazon United States, a Fail. Shoppers spend $97K a year across 33 tracked products. Search demand grew +16.1% in the last 90 days.

How competitive is the Handiwall niche on Amazon United States?

9 brands and 11 sellers compete in Handiwall on Amazon United States. The top 5 Handiwall products take 45% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Handiwall?

Handiwall buyers on Amazon United States complain most about Compatibility-Overall, Design-Overall, and Balance/Stability. Returns run at 2.7% of orders.

When does demand for Handiwall peak?

Search demand for Handiwall on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Handiwall niche?

Handiwall sells for $118.59 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $23.76 to $787.66. The average product has 63 reviews, the count a new listing must catch up to.

Handiwall

Fail

Prices span $23.76–$787.66, mostly outside the sweet spot, so Handiwall is a Fail.

Filters Low Review Barrier High Price

Flapen Score: 46
46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size: $97K/yr14K searches / yr
90-day growth: +16.1%search demand this quarter
Competition: 45%top-5 click share · 9 brands · 11 sellers

Flapen Score

Handiwall against its category

The dotted line is the Tools & Home Improvement average. Past it, Handiwall is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Handiwall market on Amazon at a glance

Shoppers on Amazon United States searched for Handiwall 14K times last year and spent an estimated $97K. The top 5 brands take 95% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months: 14K
Growth, 90 days vs prior 90: +16.1%
Conversion, latest week: 5.8%
Market size, estimated: $97Ka year
Peak month: November1.4× the quietest month
Top search term: handiwall7K searches a year

02 · Price

A sale here is worth $118.59.

Listings sell for $118.59 on average, from $23.76 to $787.66. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $118.59 that is $0 to $12K a year per listing.

Average price: $118.59above the $15 to $100 sweet spot
Price range: $23.76–$787.66
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 750–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$12K
Returns: 2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1,033 within Storage & Home Organization. It carries 63 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 67%
Out of stock, average day: 1.4%
Average rank: #1,033in Storage & Home Organization
Average rating: 4.55 starsAmazon United States average 4.42 stars
Average reviews: 63per listing
Listings tracked: 33