Is Hand Drill profitable to sell on Amazon United States?

Flapen scores Hand Drill 57 out of 100 on Amazon United States, a Maybe. Shoppers spend $331K a year across 31 tracked products. Amazon counts 2 of the 3 products launched in the last year as successful launches. Search demand grew -1.0% in the last 90 days.

How competitive is the Hand Drill niche on Amazon United States?

22 brands and 69 sellers compete in Hand Drill on Amazon United States. The top 5 Hand Drill products take 43% of clicks, and the top 5 brands take 54%.

What do buyers complain about in Hand Drill?

Hand Drill buyers on Amazon United States complain most about Durability, Charging, and Functionality-Overall. Returns run at 2.8% of orders.

When does demand for Hand Drill peak?

Search demand for Hand Drill on Amazon United States peaks in Aug–Oct–Nov–Dec, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Hand Drill niche?

Hand Drill sells for $28.11 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.30 to $84.10. The average product has 2,924 reviews, the count a new listing must catch up to.

Hand Drill

Maybe

Products sell for $28.11 on average, inside the sweet spot. But demand is soft, at -1.0% this quarter, so Hand Drill is a Maybe.

Filters No Dominant Brand

Flapen Score: 57
57 / 100Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size: $331K/yr287K searches / yr
90-day growth: -1.0%search demand this quarter
Competition: 43%top-5 click share · 22 brands · 69 sellers

Flapen Score

Hand Drill against its category

The dotted line is the Tools & Home Improvement average. Past it, Hand Drill is stronger. Inside it, weaker.

57Maybe

This niche Category average

See the method

Market

The Hand Drill market on Amazon at a glance

Shoppers on Amazon United States searched for Hand Drill 287K times last year and spent an estimated $331K. The top 5 brands take 54% of clicks. Demand peaks in Aug–Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $331K a year.

Searches, last 12 months: 287K
Growth, 90 days vs prior 90: -1.0%
Conversion, latest week: 4.1%
Market size, estimated: $331Ka year
Peak month: December2.3× the quietest month
Top search term: mini drill192K searches a year

02 · Price

A sale here is worth $28.11.

Listings sell for $28.11 on average, from $6.30 to $84.10. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $28.11 that is $7K to $14K a year per listing.

Average price: $28.11inside the $15 to $100 sweet spot
Price range: $6.30–$84.10
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: $7K–$14K
Returns: 2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #24 within Power Tools. It carries 2,924 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 100%
Out of stock, average day: 0.5%
Average rank: #24in Power Tools
Average rating: 4.41 starsAmazon United States average 4.42 stars
Average reviews: 2,924per listing
Listings tracked: 31

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 2Amazon's first-year sales bar
Average brand age: 36 months

Products