Hand Drill

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $331K a year.

Searches, last 12 months

287K

Growth, 90 days vs prior 90

-1.0%

Conversion, latest week

4.1%

Market size, estimated

$331Ka year

Peak month

December2.3× the quietest month

Top search term

mini drill192K searches a year

Listings sell for $28.11 on average, from $6.30 to $84.10. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $28.11 that is $7K to $14K a year per listing.

Average price

$28.11inside the $15 to $100 sweet spot

Price range

$6.30–$84.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

2.8%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #24 within Power Tools. It carries 2,924 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#24in Power Tools

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

2,924per listing

Listings tracked

31

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months