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hampton bay landscape lighting

Skip it

A small market ($71K/yr) — this niche doesn't clear our bar today.

Market size 18Growth 28Conversion 21Competition 76Returns 48Price range 61Avg price 83Brand share 68Review moat 59Quality gap 58

Avg price

Great$79.26

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good$16.42–$154.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,124.47

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Growth

Okay+2.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$71K

$71K/yr · 55K searches

According to Flapen's Amazon United States niche tracking, hampton bay landscape lighting is a $71K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 48/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

hampton bay landscape lighting market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$59K–$79K
units × avg price
Conversion rate
1.6%
Avg BSR
#341
Page quality
0%
Prime
97%
Sponsored
94%
Out of stock
2.4%
Avg brand age
49 months
Avg seller age
148 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

37

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

39%

Top 20: 82%

Open market

31%

  • Hampton Bay20%
  • EDISHINE17%
  • Malibu C14%
  • PARTPHONER7%
  • hykolity6%
  • XPRS Nutra5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.4% search growth over the last 90 days.
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.9×

Top hampton bay landscape lighting search terms

  • malibu lights20K/yr
  • hampton bay landscape lighting20K/yr
  • hampton bay low voltage landscape lights8K/yr
  • harbor breeze outdoor lights4K/yr
  • hampton bay landscape lights4K/yr
All search terms

Top hampton bay landscape lighting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$7K20%$14K30%$21K40%$28K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about hampton bay landscape lighting

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow33%

“Bright lights”

Quality-Overall15%

“Excellent product”

Assembly/Installation13%

“Easy to assemble”

Value For Money10%

“They are affordable”

Durability4%

“durable”

Design-Overall3%

“Good quality and design”

Advertised Vs Actual Product2%

“As described”

Material Quality1%

“Decent material and look”

Strength1%

“The housing seems sturdy”

Efficiency1%

“Flawless operation”

What buyers complain about

Durability16%

“Break easily”

Brightness/Shine/Glow12%

“Very dim”

Functionality-Overall8%

“Not really functional”

Quality-Overall7%

“cheap quality”

Size-Overall6%

“thus I was surprised that they are larger than I expected”

Bulb Flicker/Dimming/Color5%

“Then after about 1 week the first one I installed started to flicker”

Value For Money3%

“pricing is high”

Charging3%

“charging performance plummets”

Assembly/Installation2%

“No Assembly,”

Defective Material/Parts2%

“2 are defective”

Top return reasons

Size-Overall29%
Advertised Vs Actual Product12%
Brightness/Shine/Glow11%
Bulb Flicker/Dimming/Color8%
Functionality-Overall6%
Color5%
Value For Money4%
Defective Material/Parts4%
Quality-Overall3%
Socket/Port/Plug2%

Common questions

Is hampton bay landscape lighting profitable to sell on Amazon United States?
The niche generates $71K/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Skip it (48/100).
How competitive is the hampton bay landscape lighting niche?
19 brands and 37 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in hampton bay landscape lighting?
Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 3.1%.
When does demand for hampton bay landscape lighting peak?
Demand peaks in Aug–Sep–Oct; the busiest month runs 2.9× the quietest.
What does it cost to enter the hampton bay landscape lighting niche?
Listings span $16.42–$154.55; the average listing price is $79.26 (sweet spot $15–$100). The average incumbent carries 1,124 reviews — the moat a new listing must climb.