hampton bay
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Avg price
Great$49.85avg listing price — sweet spot $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$9.12–$140.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,552.93avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 82K searches
According to Flapen's Amazon United States niche tracking, hampton bay is a $25K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
hampton bay market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $37K–$50K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #1,154
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 68%
- Out of stock
- 4.2%
- Avg brand age
- 43 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
80
Top-5 brand share
59%
Top 20: 95%
Top-5 click share
41%
Top 20: 77%
Open market
37%
- Hampton Bay30%
- addlon14%
- EDISHINE5%
- BesLowe5%
- Svater5%
- Hampton4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.8×
Top hampton bay search terms
- hampton bay outdoor lighting56K/yr
- hampton bay outdoor lights7K/yr
- hampton bay lights9K/yr
- hampton bay lighting8K/yr
- hampton bay light3K/yr
Top hampton bay products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hampton Bay Low-Voltage 20-Watt (Bi-Pin) Black Flood Light
Hampton Bay$19.554.6★71 rev
addlon LED Outdoor String Lights 48FT Edison Vintage Weatherproof ETL
addlon$31.114.6★15,529 rev
BesLowe Outdoor Wall Light Fixtures Modern Black Exterior Wall Lanterns
BesLowe$38.384.7★4,303 rev
Hampton Bay 13.3-Watt Millennium Black Adjustable Light Color Outdoor Integrated LED Landscape Flood Light
Hampton$47.463.0★2 rev
Sparkblaze 16 Pack Solar Pathway Lights Outdoor Warm White
Sparkblaze$44.834.4★96 rev
Newest
by launch date
Minetom 101FT Outdoor String LED Patio Lights Waterproof Shatterproof S14 Vintage Edison Bulbs Commercial Grade Outside Hanging Lights for Porch Deck Garden Backyard Balcony Cafe Bistro
Minetom$26.48257 rev
Outdoor String Lights Patio Light - 100Ft Outside Waterproof Dimmable Bulbs
BYGUQ$25.78289 rev
Sparkblaze 16 Pack Solar Pathway Lights Outdoor Warm White
Sparkblaze$44.8396 rev
PARTPHONER Low Voltage Landscape Lighting 12-Pack Aluminum 12V Pathway Lights with G4 Bulbs Waterproof Oil Rubbed Bronze Color Round Shade Path Lights with Connectors for Walkway Yard Garden
PARTPHONER$140.1298 rev
Mancra Solar Outdoor Lights Waterproof 8 Pack Metal Glass Solar Pathway Lights Outdoor Lighting Garden Decor for Landscape Path Yard Patio Driveway (Warm White)
Mancra$42.88156 rev
Trending
90-day click momentum
Svater Outdoor String Lights Led 105FT Commercial Grade Patio Light with 1W Dimmable S14 Shatterproof Bulbs ETL Listed Heavy-Duty Outside Waterproof Cafe Bistro Market Lighting Warm White
Svater$60.474.6★
Hampton Bay 12-Light Large Cafe Clear String Lights
HamptonBayLighting$40.913.9★
Minetom 101FT Outdoor String LED Patio Lights Waterproof Shatterproof S14 Vintage Edison Bulbs Commercial Grade Outside Hanging Lights for Porch Deck Garden Backyard Balcony Cafe Bistro
Minetom$26.484.6★
Sparkblaze 16 Pack Solar Pathway Lights Outdoor Warm White
Sparkblaze$44.834.4★
Outdoor String Lights Patio Light - 100Ft Outside Waterproof Dimmable Bulbs
BYGUQ$25.784.3★
What buyers say about hampton bay
What buyers praise and complain about, mined from review topics.What buyers love
“Bright lights”
“Good quality lights”
“Easy to Install”
“not expensive”
“Built well”
“so far holding up really well”
“Better than expected”
“The remote is genuinely convenient”
“Easy to use”
“The metal is sturdy”
What buyers complain about
“Disappointed in durability”
“Extremely low quality”
“Not Bright Enough”
“Not fit for function”
“Too small”
“Not very bright”
“Will not hold a charge after a few weeks”
“the pictures are misleading”
“No Assembly,”
“Product don't work”
Top return reasons
Common questions
- Is hampton bay profitable to sell on Amazon United States?
- The niche generates $25K/yr across 41 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the hampton bay niche?
- 25 brands and 80 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in hampton bay?
- Top complaints mined from reviews: Durability, Quality-Overall, Brightness/Shine/Glow. The return rate is 4.0%.
- When does demand for hampton bay peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 2.8× the quietest.
- What does it cost to enter the hampton bay niche?
- Listings span $9.12–$140.12; the average listing price is $49.85 (sweet spot $15–$100). The average incumbent carries 1,553 reviews — the moat a new listing must climb.