Hampton Bay

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months

82K

Growth, 90 days vs prior 90

-1.5%

Conversion, latest week

0.6%

Market size, estimated

$25Ka year

Peak month

October2.8× the quietest month

Top search term

hampton bay outdoor lighting56K searches a year

Listings sell for $49.85 on average, from $9.12 to $140.12. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $49.85 that is $0 to $5K a year per listing.

Average price

$49.85inside the $15 to $100 sweet spot

Price range

$9.12–$140.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

4.0%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #1,154 within Flood & Security Lights. It carries 1,553 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

80%

Out of stock, average day

4.2%

Average rank

#1,154in Flood & Security Lights

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,553per listing

Listings tracked

41

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

43 months