Is Hammer Set profitable to sell on Amazon United States?

Flapen scores Hammer Set 47 out of 100 on Amazon United States, a Fail. Shoppers spend $79K a year across 38 tracked products. Amazon counts 4 of the 4 products launched in the last year as successful launches. Search demand grew -16.0% in the last 90 days.

How competitive is the Hammer Set niche on Amazon United States?

23 brands and 100 sellers compete in Hammer Set on Amazon United States. The top 5 Hammer Set products take 47% of clicks, and the top 5 brands take 66%.

What do buyers complain about in Hammer Set?

Hammer Set buyers on Amazon United States complain most about Durability, Quality-Overall, and Weight Heavy. Returns run at 0.9% of orders.

When does demand for Hammer Set peak?

Search demand for Hammer Set on Amazon United States peaks in Jan–Dec, and the busiest month runs 3.7× the quietest.

What does it cost to enter the Hammer Set niche?

Hammer Set sells for $45.89 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $11.79 to $223.51. The average product has 1,156 reviews, the count a new listing must catch up to.

Hammer Set

Fail

Demand is soft, at -16.0% this quarter, so Hammer Set is a Fail.

Filters No Dominant Brand

Flapen Score: 47
47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size: $79K/yr55K searches / yr
90-day growth: -16.0%search demand this quarter
Competition: 47%top-5 click share · 23 brands · 100 sellers

Flapen Score

Hammer Set against its category

The dotted line is the Tools & Home Improvement average. Past it, Hammer Set is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Hammer Set market on Amazon at a glance

Shoppers on Amazon United States searched for Hammer Set 55K times last year and spent an estimated $79K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months: 55K
Growth, 90 days vs prior 90: -16.0%
Conversion, latest week: 3.1%
Market size, estimated: $79Ka year
Peak month: December3.7× the quietest month
Top search term: mechanic hammer14K searches a year

02 · Price

A sale here is worth $45.89.

Listings sell for $45.89 on average, from $11.79 to $223.51. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $45.89 that is $0 to $5K a year per listing.

Average price: $45.89inside the $15 to $100 sweet spot
Price range: $11.79–$223.51
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$5K
Returns: 0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #41 within Hammers. It carries 1,156 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 100%
Out of stock, average day: 2.9%
Average rank: #41in Hammers
Average rating: 4.65 starsAmazon United States average 4.42 stars
Average reviews: 1,156per listing
Listings tracked: 38

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 60 months

Products