Hammer Multitool

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

61K

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

2.2%

Market size, estimated

$24Ka year

Peak month

December4.1× the quietest month

Top search term

hammer multitool27K searches a year

Listings sell for $17.80 on average, from $10.00 to $38.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.80 that is $0 to $2K a year per listing.

Average price

$17.80inside the $15 to $100 sweet spot

Price range

$10.00–$38.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.5%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #499 within Multitools & Accessories. It carries 1,708 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

11.5%

Average rank

#499in Multitools & Accessories

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

1,708per listing

Listings tracked

36

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months