Is Halogen Light Bulbs 60 Watt profitable to sell on Amazon United States?

Flapen scores Halogen Light Bulbs 60 Watt 43 out of 100 on Amazon United States, a Fail. Shoppers spend $140K a year across 27 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew -9.9% in the last 90 days.

How competitive is the Halogen Light Bulbs 60 Watt niche on Amazon United States?

6 brands and 73 sellers compete in Halogen Light Bulbs 60 Watt on Amazon United States. The top 5 Halogen Light Bulbs 60 Watt products take 57% of clicks, and the top 5 brands take 99%.

What do buyers complain about in Halogen Light Bulbs 60 Watt?

Halogen Light Bulbs 60 Watt buyers on Amazon United States complain most about Bulb Flicker/Dimming/Color, Durability, and Value For Money. Returns run at 1.5% of orders.

When does demand for Halogen Light Bulbs 60 Watt peak?

Search demand for Halogen Light Bulbs 60 Watt on Amazon United States peaks in Aug–Nov–Dec, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Halogen Light Bulbs 60 Watt niche?

Halogen Light Bulbs 60 Watt sells for $18.13 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.00 to $36.49. The average product has 1,839 reviews, the count a new listing must catch up to.

Halogen Light Bulbs 60 Watt

Fail

The top 5 brands take 99% of clicks, so Halogen Light Bulbs 60 Watt is a Fail.

Flapen Score: 43
43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size: $140K/yr131K searches / yr
90-day growth: -9.9%search demand this quarter
Competition: 57%top-5 click share · 6 brands · 73 sellers

Flapen Score

Halogen Light Bulbs 60 Watt against its category

The dotted line is the Tools & Home Improvement average. Past it, Halogen Light Bulbs 60 Watt is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Halogen Light Bulbs 60 Watt market on Amazon at a glance

Shoppers on Amazon United States searched for Halogen Light Bulbs 60 Watt 131K times last year and spent an estimated $140K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months: 131K
Growth, 90 days vs prior 90: -9.9%
Conversion, latest week: 5.9%
Market size, estimated: $140Ka year
Peak month: November2.2× the quietest month
Top search term: ge led light bulb35K searches a year

02 · Price

A sale here is worth $18.13.

Listings sell for $18.13 on average, from $10.00 to $36.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $18.13 that is $5K to $9K a year per listing.

Average price: $18.13inside the $15 to $100 sweet spot
Price range: $10.00–$36.49
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: $5K–$9K
Returns: 1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #594 within Light Bulbs. It carries 1,839 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 85%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #594in Light Bulbs
Average rating: 4.57 starsAmazon United States average 4.42 stars
Average reviews: 1,839per listing
Listings tracked: 27

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 40 months

Products