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Halogen Light Bulbs 2 Pin

Fail

Prices span $5.99–$13.63, mostly outside the sweet spot, so Halogen Light Bulbs 2 Pin is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$42K/yr71K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
50%top-5 click share · 20 brands · 34 sellers

Flapen Score

Halogen Light Bulbs 2 Pin against its category

The dotted line is the Tools & Home Improvement average. Past it, Halogen Light Bulbs 2 Pin is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halogen Light Bulbs 2 Pin market on Amazon at a glance

Shoppers on Amazon United States searched for Halogen Light Bulbs 2 Pin 71K times last year and spent an estimated $42K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
6.1%
Market size, estimated
$42Ka year
Peak month
November1.6× the quietest month
Top search term
halogen bulbs 2 pin49K searches a year

02 · Price

A sale here is worth $9.68.

Listings sell for $9.68 on average, from $5.99 to $13.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.68 that is $968 to $2K a year per listing.

Average price
$9.68under the $15 to $100 sweet spot
Price range
$5.99–$13.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$968–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Light Bulbs. It carries 1,033 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#63in Light Bulbs
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,033per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Halogen Light Bulbs 2 Pin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

34

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

27%

  • WeshLMPO20%
  • YBEK18%
  • SerBion16%
  • Jaenmsa8%
  • GODONLIF5%
  • ETUOLMP5%

Demand

Halogen Light Bulbs 2 Pin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Holiday '24SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Halogen Light Bulbs 2 Pin

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Brightness/Shine/Glow”
18%of negative reviews mention “Durability”
2.1%of orders come back
“Extremely Short Lifespan”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Halogen Light Bulbs 2 Pin questions

Answered from the same tracked data.