Halogen Light Bulbs 100 Watt

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months

71K

Growth, 90 days vs prior 90

-23.0%

Conversion, latest week

15.3%

Market size, estimated

$148Ka year

Peak month

January2.2× the quietest month

Top search term

lightbulbs 100w soft white18K searches a year

Listings sell for $13.61 on average, from $6.55 to $27.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $13.61 that is $7K to $10K a year per listing.

Average price

$13.61under the $15 to $100 sweet spot

Price range

$6.55–$27.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$7K–$10K

Returns

1.6%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #352 within Light Bulbs. It carries 2,991 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#352in Light Bulbs

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

2,991per listing

Listings tracked

19

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

46 months