halogen light bulbs 100 watt
Skip itSoft demand (-23.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good$13.61avg listing price — sweet spot $15–$100
Price range
Good$6.55–$27.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,991.26avg incumbent reviews — the moat a new listing must climb
Market size
Okay$148K$148K/yr · 71K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, halogen light bulbs 100 watt is a $148K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
halogen light bulbs 100 watt market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $136K–$170K
- units × avg price
- Conversion rate
- 15.3%
- Avg BSR
- #352
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 5.4%
- Avg brand age
- 46 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
21
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
10%
- Amazon Basics27%
- evelor26%
- GE14%
- LEDVANCE12%
- DEGNJU6%
- Great Eagle Lighting Corporation5%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.0% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 2.2×
Top halogen light bulbs 100 watt search terms
- lightbulbs 100w soft white18K/yr
- light bulbs 100 watt soft white8K/yr
- 100 watt led light bulbs soft white8K/yr
- light bulbs 100+ watt soft white5K/yr
- 100 watt soft white light bulbs4K/yr
- ge soft white 100 watt light bulbs4K/yr
- 100 watt led light bulbs warm white3K/yr
- ge 100 watt light bulbs3K/yr
- 100w led light bulbs soft white5K/yr
- ge light bulbs 100 watt3K/yr
Top halogen light bulbs 100 watt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
evelor 6-Packs A19 LED Light Bulbs 100 Watt Equivalent 2700K Soft Warm White Bright Bulbs Efficient 13W 1500 Lumens E26 Base Non-Dimmable 15000-Hour Lifespan for Bedroom Living Room Office
evelor$9.514.6★241 rev
Amazon Basics A19 LED Light Bulbs 100W Equivalent 15W Energy Efficient E26 Standard Base Soft White 2700K Non-Dimmable 10 000 Hour Lifetime 6-Pack
Amazon Basics$13.854.6★1,859 rev
Sylvania ECO LED A19 Light Bulb 100W Equivalent Efficient 14.5W 7 Year 1450 Lumens Non-Dimmable Frosted 2700K Soft White - 6 Pack (40885)
LEDVANCE$15.344.7★23,401 rev
GE LED Light Bulbs A19 100W Soft White Energy Efficient 3 Pack
GE$12.924.5★206 rev
DEGNJU Light Bulbs 100 Watt LED Light Bulb Equivalent 1500LM Soft White 2700K Bulb with E26 Base 13W Bright LED Bulb 15000H Non-Dimmable White E26 Bulbs for Rooms 12 Pack
DEGNJU$19.834.6★523 rev
Newest
by launch dateevelor 6-Packs A19 LED Light Bulbs 100 Watt Equivalent 2700K Soft Warm White Bright Bulbs Efficient 13W 1500 Lumens E26 Base Non-Dimmable 15000-Hour Lifespan for Bedroom Living Room Office
evelor$9.51241 rev
evelor 6-Packs A19 LED Light Bulbs 100 Watt Equivalent Daylight 5000K Bright Bulbs Efficient 13W 1500 Lumens E26 Base Non-Dimmable 15000-Hour Lifespan for Bedroom Living Room Office
evelor$9.641,449 rev
evelor 24-Packs A19 LED Light Bulbs 100 Watt Equivalent 2700K Soft White Bright Bulbs Efficient 13W 1500 Lumens E26 Base Non-Dimmable 15000-Hour Lifespan for Bedroom Living Room Office
evelor$27.24241 rev
TJOY 6 Pack A19 LED Light Bulbs 100 Watt Equivalent 5000K Daylight White
TJOY$13.50453 rev
12 Pack LED Light Bulbs 100 Watt Equivalent A19 15W 5000K Daylight Super Bright White Light 1500 Lumens E26 Standard No Flicker Energy Saving Lamp Bulb for Home Bedroom Office Non-Dimmable
CHARKEE$20.19946 rev
Trending
90-day click momentum
GE Basic A19 LED Light Bulbs 100W Daylight 1600 Lumen 2 Pack
GE$12.944.6★
evelor 24-Packs A19 LED Light Bulbs 100 Watt Equivalent 2700K Soft White Bright Bulbs Efficient 13W 1500 Lumens E26 Base Non-Dimmable 15000-Hour Lifespan for Bedroom Living Room Office
evelor$27.244.6★
evelor 6-Packs A19 LED Light Bulbs 100 Watt Equivalent Daylight 5000K Bright Bulbs Efficient 13W 1500 Lumens E26 Base Non-Dimmable 15000-Hour Lifespan for Bedroom Living Room Office
evelor$9.644.7★
GE Basic A19 LED Light Bulbs 100W Soft White Medium Base 2 Pack
GE$13.524.6★
evelor 6-Packs A19 LED Light Bulbs 100 Watt Equivalent 2700K Soft Warm White Bright Bulbs Efficient 13W 1500 Lumens E26 Base Non-Dimmable 15000-Hour Lifespan for Bedroom Living Room Office
evelor$9.514.6★
What buyers say about halogen light bulbs 100 watt
What buyers praise and complain about, mined from review topics.What buyers love
“BRIGHT LIGHTS”
“Good Price”
“As advertised”
“good light quality”
“Great light bulbs”
“I love the color”
“Works great”
“Great Value - Long Lasting”
“Easy installation”
“Fit well”
What buyers complain about
“Flicker consistently”
“Malfunctioned after just one year of use”
“Not very bright”
“Garbage”
“One bulb wrong color”
“MAKE A LOUD BUZZING SOUND”
“Not dimmable”
“this is completely wrong”
“smells like something burning”
“Too Small”
Top return reasons
Common questions
- Is halogen light bulbs 100 watt profitable to sell on Amazon United States?
- The niche generates $148K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the halogen light bulbs 100 watt niche?
- 11 brands and 21 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in halogen light bulbs 100 watt?
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Brightness/Shine/Glow. The return rate is 1.6%.
- When does demand for halogen light bulbs 100 watt peak?
- Demand peaks in Jan–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the halogen light bulbs 100 watt niche?
- Listings span $6.55–$27.24; the average listing price is $13.61 (sweet spot $15–$100). The average incumbent carries 2,991 reviews — the moat a new listing must climb.