halogen flood light
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.87avg listing price — sweet spot $15–$100
Review moat
Great200.75avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.76–$66.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 22K searches
According to Flapen's Amazon United States niche tracking, halogen flood light is a $18K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
halogen flood light market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $29K–$36K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #174
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 9.2%
- Avg brand age
- 66 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
36
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
13%
- Lachesan31%
- Jaenmsa20%
- KIMLOONG16%
- Vinaco8%
- MISDOOD7%
- RAGFOZ6%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×
Top halogen flood light search terms
- halogen flood light10K/yr
- par38 halogen flood light6K/yr
- par 38 halogen flood light bulb3K/yr
- par38 halogen2K/yr
- halogen par381K/yr
Top halogen flood light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lachesan PAR38 Halogen Flood Light Bulbs 120V 90W Dimmable 2700K Warm White Light for Indoor and Outdoor Flood Light E26 Base 2 Pack
Lachesan$22.684.4★315 rev
KIMLOONG PAR38 Halogen Flood Light Bulbs Dimmable 4 Pack 90 Watt 120V 2800K Warm White for Indoor and Outdoor Floodlight Bulb E26 Base Bulbs 4050LM
KIMLOONG$34.964.6★39 rev
Lachesan PAR38 Halogen Flood Light Bulbs 120V 90W Dimmable 2700K Warm White Light for Indoor and Outdoor Flood Light E26 Base 4 Pack
Lachesan$38.524.4★315 rev
Jaenmsa PAR38 Halogen Flood Light Bulbs 90W 120V 4Pcs Halogen PAR38 90W Light Bulbs Dimmable with E26 Base 2700K Warm White 4050 Lumens for Indoor and Outdoor
Jaenmsa$38.444.3★153 rev
PAR38 Flood Light4 Pack PAR38 Halogen Flood Light Dimmable 80W 120V High Brightness 1500LM Equivalent 100W Halogen Light Bulbs PAR38 Bulb with E26 Base 2800K Warm White Ideal for Indoor/Outdoor
Vinaco$39.234.4★76 rev
Newest
by launch date
WYXBJFC Par38 Outdoor Flood Light Bulb 2 Pack Halogen Flood Light Bulbs 80W Dimmable Flood Light Bulbs with E26 Base 2800K Warm White Floodlight Bulbs Outdoor and Indoor
WYXBJFC$11.0011 rev
KIMLOONG PAR38 Halogen Flood Light Bulbs Dimmable 4 Pack 90 Watt 120V 2800K Warm White for Indoor and Outdoor Floodlight Bulb E26 Base Bulbs 4050LM
KIMLOONG$34.9639 rev
Lachesan PAR38 Halogen Flood Light Bulbs 120V 80W Dimmable 2700K Warm White Light for Indoor and Outdoor Flood Light E26 Base 4 Pack
Lachesan$31.3732 rev
PAR38 Flood Light4 Pack PAR38 Halogen Flood Light Dimmable 80W 120V High Brightness 1500LM Equivalent 100W Halogen Light Bulbs PAR38 Bulb with E26 Base 2800K Warm White Ideal for Indoor/Outdoor
Vinaco$39.2376 rev
PAR38 Outdoor Flood Light 2PCS PAR38 Halogen Flood Light 80W High Brightness 1500LM Equivalent 100W PAR 38 Dimmable with Long Lasting Warm White PAR 38 Halogen 80W with E26 Base for Indoor&Outdoor
Vinaco$23.9076 rev
Trending
90-day click momentumLachesan PAR38 Halogen Flood Light Bulbs 120V 80W Dimmable 2700K Warm White Light for Indoor and Outdoor Flood Light E26 Base 4 Pack
Lachesan$31.374.4★
MISDOOD 72W Par38 Halogen Flood Light Bulb Dimmable PAR38 120V 72W Light Bulbs E26 Medium Base Warm White High Output Reflector Flood Lights for Indoor and Outdoor(2 Pack)
MISDOOD$18.744.4★
WYXBJFC Par38 Outdoor Flood Light Bulb 2 Pack Halogen Flood Light Bulbs 80W Dimmable Flood Light Bulbs with E26 Base 2800K Warm White Floodlight Bulbs Outdoor and Indoor
WYXBJFC$11.003.6★
PAR38 Flood Light4 Pack PAR38 Halogen Flood Light Dimmable 80W 120V High Brightness 1500LM Equivalent 100W Halogen Light Bulbs PAR38 Bulb with E26 Base 2800K Warm White Ideal for Indoor/Outdoor
Vinaco$39.234.4★
KIMLOONG PAR38 Halogen Flood Light Bulbs Dimmable 4 Pack 90 Watt 120V 2800K Warm White for Indoor and Outdoor Floodlight Bulb E26 Base Bulbs 4050LM
KIMLOONG$34.964.6★
What buyers say about halogen flood light
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and bright”
“Excellent product”
“Perfect fit”
“As Expected”
“Great bulbs”
“is energy efficient”
“are cheaper”
“I like the light color”
“Delivered quickly, installed easily...just right”
“Great for indoor hallway”
What buyers complain about
“Did not last”
“Because one of the new bulbs didn't work”
“Light bulb burned out almost immediately”
“Low quality”
“Brightness- ZERO”
“Not For Outdoor Use”
“Don't trust diseptive descriptions”
“burned out in a few hours”
“That is a horrible value, way overpriced”
“Comes unassembled”
Top return reasons
Common questions
- Is halogen flood light profitable to sell on Amazon United States?
- The niche generates $18K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the halogen flood light niche?
- 11 brands and 36 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in halogen flood light?
- Top complaints mined from reviews: Durability, Functionality-Overall, Bulb Flicker/Dimming/Color. The return rate is 2.7%.
- When does demand for halogen flood light peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the halogen flood light niche?
- Listings span $10.76–$66.33; the average listing price is $28.87 (sweet spot $15–$100). The average incumbent carries 201 reviews — the moat a new listing must climb.