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Halogen Flood Light

Fail

Shoppers spend only $18K a year here, so Halogen Flood Light is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$18K/yr22K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
57%top-5 click share · 11 brands · 36 sellers

Flapen Score

Halogen Flood Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Halogen Flood Light is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halogen Flood Light market on Amazon at a glance

Shoppers on Amazon United States searched for Halogen Flood Light 22K times last year and spent an estimated $18K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
2.9%
Market size, estimated
$18Ka year
Peak month
December2.6× the quietest month
Top search term
halogen flood light10K searches a year

02 · Price

A sale here is worth $28.87.

Listings sell for $28.87 on average, from $10.76 to $66.33. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $28.87 that is $0 to $3K a year per listing.

Average price
$28.87inside the $15 to $100 sweet spot
Price range
$10.76–$66.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #174 within Light Bulbs. It carries 201 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#174in Light Bulbs
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
201per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Halogen Flood Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$916$2K$3K$4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

36

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

13%

  • Lachesan31%
  • Jaenmsa20%
  • KIMLOONG16%
  • Vinaco8%
  • MISDOOD7%
  • RAGFOZ6%
  • Open — no brand owns it (5 brands, 13%)

Demand

Halogen Flood Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Halogen Flood Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halogen flood light10K/yr
  • par38 halogen flood light6K/yr
  • par 38 halogen flood light bulb3K/yr
  • par38 halogen2K/yr
  • halogen par381K/yr

Reviews and returns

What reviews say buyers love and hate about Halogen Flood Light

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Brightness/Shine/Glow”
28%of negative reviews mention “Durability”
2.7%of orders come back
“Did not last”
A buyer, on “Durability”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Halogen Flood Light questions

Answered from the same tracked data.