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Halloween Wall Decals

Maybe

Search demand grew +347.7% this quarter. But shoppers spend only $20K a year here, so Halloween Wall Decals is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size
$20K/yr109K searches / yr
90-day growth
+347.7%search demand this quarter
Competition
36%top-5 click share · 27 brands · 31 sellers

Flapen Score

Halloween Wall Decals against its category

The dotted line is the Tools & Home Improvement average. Past it, Halloween Wall Decals is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Wall Decals market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Wall Decals 109K times last year and spent an estimated $20K. The top 5 brands take 53% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +347.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
+347.7%
Conversion, latest week
1.7%
Market size, estimated
$20Ka year
Peak month
September104.7× the quietest month
Top search term
halloween wall decals64K searches a year

02 · Price

A sale here is worth $10.71.

Listings sell for $10.71 on average, from $3.65 to $19.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $10.71 that is $0 to $1K a year per listing.

Average price
$10.71under the $15 to $100 sweet spot
Price range
$3.65–$19.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #22,069 within Wall Stickers & Murals. It carries 105 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
97%
Out of stock, average day
17.8%
Average rank
#22,069in Wall Stickers & Murals
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
105per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Halloween Wall Decals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

$0$599$1K$2K$2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

31

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

36%

Top 20: 81%

Open market

42%

  • Whaline22%
  • Generic11%
  • JarThenaAMCS7%
  • DRWSSR6%
  • Demonwer6%
  • Ladinimo5%

Demand

Halloween Wall Decals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 104.7×

Search terms

Top Halloween Wall Decals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween wall decals64K/yr
  • halloween wall stickers37K/yr
  • halloween decals for walls7K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Wall Decals

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Ease Of Use”
50%of negative reviews mention “Paint Quality”
3.4%of orders come back
“pulled chunks of paint off the wall”
A buyer, on “Paint Quality”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Halloween Wall Decals questions

Answered from the same tracked data.