Is halloween wall decals profitable to sell on Amazon United States?

The niche generates $20K/yr across 38 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +347.7%. Flapen's verdict: Worth a look (57/100).

How competitive is the halloween wall decals niche?

27 brands and 31 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in halloween wall decals?

Top complaints mined from reviews: Paint Quality, Adhesion/Stickiness, Smell. The return rate is 3.4%.

When does demand for halloween wall decals peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 104.7× the quietest.

What does it cost to enter the halloween wall decals niche?

Listings span $3.65–$19.07; the average listing price is $10.71 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.

halloween wall decals

Worth a look

Shows demand growing +347.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+347.7%

90-day search growth — must beat 0% to launch

Review moat

Great105.42

avg incumbent reviews — the moat a new listing must climb

Brand share

Great53%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Avg price

Okay$10.71

avg listing price — sweet spot $15–$100

Price range

Okay$3.65–$19.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$20K

$20K/yr · 109K searches

Signals Trending Low Review Barrier

According to Flapen's Amazon United States niche tracking, halloween wall decals is a $20K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 57/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

halloween wall decals market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $43K–$54K; units × avg price
Conversion rate: 1.7%
Avg BSR: #22,069
Page quality: 0%
Prime: 97%
Sponsored: 58%
Out of stock: 17.8%
Avg brand age: 26 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

27 falling

Sellers

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

36%

Top 20: 81%

Open market

42%

Whaline22%
Generic11%
JarThenaAMCS7%
DRWSSR6%
Demonwer6%
Ladinimo5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +347.7% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 104.7×

Open Trend

Top halloween wall decals search terms

halloween wall decals64K/yr +521.8%0.9% conv.
halloween wall stickers37K/yr +204.1%1.2% conv.
halloween decals for walls7K/yr +172.5%2.1% conv.

All search terms

Top halloween wall decals products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Generic Horror Halloween Witch Skeleton Wall Stickers - Evil Bat Pumpkin Clings Decoration for Party Home Office Classroom - DIY Art Supplies WW-172

Generic$9.934.5★28 rev

Whaline 9 Sheets Halloween Cartoon Wall Stickers Cute Ghost Boo Pumpkin PVC Room Mural Decals Watercolor Self-Adhesive Wall Decoration for Home Party Classroom Office

Whaline$13.364.5★40 rev

JarThenaAMCS Halloween Wall Stickers Black Witch Castle Spider Bat Wall Decals Removable Room Mural Stickers for Home Hocus Pocus Party Decor 11.8 x 13.8 Inch 8 Sheets

JarThenaAMCS$11.464.5★23 rev

Whaline 9 Sheets Halloween Wall Stickers Ghost Pumpkin Bat Wall Decals Vintage Room Mural Stickers for Home Party Decoration 8.3 x 10.6 Inch

Whaline$11.134.4★258 rev

DRWSSR 2 Sheets Halloween Wall Stickers: Removable Bats Moon Pumpkin Wall Art DecalStickers - Peel & Stick for Indoor DIY Wall Art

DRWSSR$9.724.1★19 rev

Newest

by launch date

Halloween Spooky Wall Decals Black Tree Branch Wall Sticker Gothic Crow Bats Spider Horror Pumpkin Wall Decor Black Skull Halloween Festival Decoration for Holiday Home Party Classroom Office

Prabahdak$13.902 rev

2mo ago

2 Large Sheets Halloween Wall Decals Cute Bow Ghost Wall Decor Spider Bats Design Wall Stickers for Home DIY Room Kitchen Bathroom Mural Stickers Halloween Decoration Supplies

LRKNNO$3.6515 rev

10mo ago

Halloween Wall Decals Peel and Stick Halloween Theme Decor Stickers Removable Vinyl Spooky Scary Face Wall Sticker for Holiday Party Decor. (Haunted House Creepy Tree Bats Wall Decals)

Ladinimo$12.3330 rev

11mo ago

Happy Halloween Wall Decals DIY Black Tree Branches Bat Wall Stickers Funny Boo Pumpkin PVC Home Decal Self-Adhesive Festival Decoration for Holiday Home Party Classroom Office

Prabahdak$10.531 rev

12mo ago

Whaline 9 Sheets Halloween Wall Stickers Spooky Ghost Pumpkin Bat Spider Web Wall Decal Orange-Black Room Mural Stickers for Home Party Decoration 7.9 x 11.8 Inch

Whaline$10.557 rev

12mo ago

What buyers say about halloween wall decals

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use36%

“yet pulling them off to adjust a crooked piece is easy”

Adhesion/Stickiness29%

“They cling securely to standard painted drywall without curling at the edges”

Assembly/Installation14%

“My grandson really likes it's it was easy to put up i really enjoyed the finished product”

Value For Money12%

“The price is incredible too”

Fun/Entertainment Experience5%

“So fun and good variety”

What buyers complain about

Paint Quality50%

“pulled chunks of paint off the wall”

Adhesion/Stickiness25%

“Doesnt stick well”

Smell8%

“The only negative is from the weird smell of the stickers”

Top return reasons

Size-Overall100%

Functionality-Overall33%

Common questions

Is halloween wall decals profitable to sell on Amazon United States?: The niche generates $20K/yr across 38 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +347.7%. Flapen's verdict: Worth a look (57/100).
How competitive is the halloween wall decals niche?: 27 brands and 31 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in halloween wall decals?: Top complaints mined from reviews: Paint Quality, Adhesion/Stickiness, Smell. The return rate is 3.4%.
When does demand for halloween wall decals peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 104.7× the quietest.
What does it cost to enter the halloween wall decals niche?: Listings span $3.65–$19.07; the average listing price is $10.71 (sweet spot $15–$100). The average incumbent carries 105 reviews — the moat a new listing must climb.