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Halloween Tea Lights

Fail

Shoppers spend only $6K a year here, so Halloween Tea Lights is a Fail.

Filters Trending
Flapen Score
34
34 / 100
Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 48
Market size
$6K/yr28K searches / yr
90-day growth
+408.6%search demand this quarter
Competition
76%top-5 click share · 6 brands · 9 sellers

Flapen Score

Halloween Tea Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Halloween Tea Lights is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Tea Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Tea Lights 28K times last year and spent an estimated $6K. The top 5 brands take 92% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +408.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+408.6%
Conversion, latest week
1.7%
Market size, estimated
$6Ka year
Top search term
halloween tea lights24K searches a year

02 · Price

A sale here is worth $12.74.

Listings sell for $12.74 on average, from $8.37 to $19.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $12.74 that is $0 to $1K a year per listing.

Average price
$12.74under the $15 to $100 sweet spot
Price range
$8.37–$19.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #541 within Novelty Lighting. It carries 19,417 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
25.6%
Average rank
#541in Novelty Lighting
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
19,417per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Halloween Tea Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

$0$588$1K$2K$2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

9

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Homemory30%
  • Jutom29%
  • CESOF14%
  • DRomance10%
  • Lynumtw9%
  • MTLEE8%

Demand

Halloween Tea Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '26SepOctNovDecJanJulAugSepOctNovJanJul

Peak months: Sep, Oct · busiest ÷ quietest = 161.6× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Halloween Tea Lights

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
38%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Small”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Halloween Tea Lights questions

Answered from the same tracked data.