Halloween Pathway Lights
PassHalloween Pathway Lights scores 66 out of 100, a Pass. Shoppers spend $92K a year here, search demand grew +254.3% this quarter, and returns run at 2.8% of orders.
- Flapen Score
- 66 / 100Top 2% of 9,536 Tools & Home Improvement niches · +18 vs the category median of 4866
- Market size
- $92K/yr324K searches / yr
- 90-day growth
- +254.3%search demand this quarter
- Competition
- 26%top-5 click share · 53 brands · 64 sellers
Flapen Score
Halloween Pathway Lights against its category
The dotted line is the Tools & Home Improvement average. Past it, Halloween Pathway Lights is stronger. Inside it, weaker.
Market
The Halloween Pathway Lights market on Amazon at a glance
Shoppers on Amazon United States searched for Halloween Pathway Lights 324K times last year and spent an estimated $92K. The top 5 brands take 31% of clicks. Demand peaks in Sep–Oct. Flapen scores it 66 out of 100, a Pass.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +254.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.
- Searches, last 12 months
- 324K
- Growth, 90 days vs prior 90
- +254.3%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $92Ka year
- Peak month
- October166.6× the quietest month
- Top search term
- halloween pathway lights105K searches a year
02 · Price
A sale here is worth $21.11.
Listings sell for $21.11 on average, from $8.99 to $58.06. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $21.11 that is $0 to $2K a year per listing.
- Average price
- $21.11inside the $15 to $100 sweet spot
- Price range
- $8.99–$58.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #1,459 within Landscape Lighting. It carries 1,691 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 84%
- Out of stock, average day
- 25.4%
- Average rank
- #1,459in Landscape Lighting
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 1,691per listing
- Listings tracked
- 68
04 · Newcomers
Amazon counts 1 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Halloween Pathway Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
6 Pack Solar Jack O Lantern Stake String Lights - Orange Halloween Pathway Decor for Outdoor Halloween Yard Display
- Price
- $15.24
- Rating
- 4.1/5
- Reviews
- 544
- Age
- 2y ago
DenicMic Solar Halloween Lights Outdoor Waterproof 10 Pack Halloween Decor
- Price
- $24.10
- Rating
- 4.5/5
- Reviews
- 9,222
- Age
- 2y ago
Solar Halloween Black Cat & Pumpkin Moon Garden Stake Light Outdoor Waterproof LED Yard Decoration with Crescent Moon Hanging Jack-o-Lantern Lantern for Garden Patio Walkway Porch (Style C)
- Price
- $21.64
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2w ago
IkeeRuic Solar Torch Light with Flickering Flame for Halloween Decorations
- Price
- $25.47
- Rating
- 4.3/5
- Reviews
- 10,066
- Age
- 4y ago
VOGVOG 10 Pack Solar Halloween Ghost Pathway Lights 3D Solar Lights
- Price
- $25.00
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 1y ago
Trending
90-day click momentum
ILLUMINEW Halloween Decorations Outdoor Solar Skull Pathway Lights
- Price
- $23.15
- Rating
- 4.4/5
- Reviews
- 418
- Age
- 3mo ago
Moettany Orange Lights for Halloween Outdoor Solar String Lights Waterproof for Halloween Decorations Total 100LED 45FT for Garden Yard Pathway Fence 8 Modes 50LED x 2 Packs
- Price
- $12.97
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 1mo ago
Solar Halloween Black Cat & Pumpkin Moon Garden Stake Light Waterproof Solar Black Cat on Crescent Moon with Hanging Pumpkin Lantern Outdoor Halloween Yard Decor for Garden Patio Lawn Pathway
- Price
- $24.76
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago
Solar Halloween Black Cat & Pumpkin Moon Garden Stake Light Outdoor Waterproof LED Yard Decoration with Crescent Moon Hanging Jack-o-Lantern Lantern for Garden Patio Walkway Porch (Style C)
- Price
- $21.64
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2w ago
Metal Solar Halloween Black Cat Pumpkin Moon Garden Stake Light Auto On/Off
- Price
- $19.66
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2w ago
Newest
by launch dateMetal Solar Halloween Black Cat Pumpkin Moon Garden Stake Light Auto On/Off
- Price
- $19.66
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2w ago
Solar Halloween Black Cat & Pumpkin Moon Garden Stake Light Outdoor Waterproof LED Yard Decoration with Crescent Moon Hanging Jack-o-Lantern Lantern for Garden Patio Walkway Porch (Style C)
- Price
- $21.64
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2w ago
Solar Halloween Black Cat & Pumpkin Moon Garden Stake Light 34inch Solar Black Cat Stake Light Spooky Garden Decor with LED Glow Waterproof Halloween Decor for Patio Lawn Pathway (B*1)
- Price
- $34.26
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3w ago
Solar Halloween Black Cat & Pumpkin Moon Garden Stake Light Waterproof Solar Black Cat on Crescent Moon with Hanging Pumpkin Lantern Outdoor Halloween Yard Decor for Garden Patio Lawn Pathway
- Price
- $24.76
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1mo ago
Moettany Orange Lights for Halloween Outdoor Solar String Lights Waterproof for Halloween Decorations Total 100LED 45FT for Garden Yard Pathway Fence 8 Modes 50LED x 2 Packs
- Price
- $12.97
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 1mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
53 falling
Sellers
64
Top-5 brand share
31%
Top 20: 69%
Top-5 click share
26%
Top 20: 60%
Open market
65%
- Awinking8%
- DenicMic8%
- Generic7%
- cshare4%
- IkeeRuic4%
- YAOZHOU4%
Demand
Halloween Pathway Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 166.6×
Search terms
Top Halloween Pathway Lights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- halloween pathway lights105K/yr
- orange solar lights outdoor31K/yr
- halloween stake lights27K/yr
- halloween solar stakes5K/yr
- solar halloween string lights7K/yr
- halloween solar pathway lights21K/yr
- halloween path lights24K/yr
- halloween solar string lights4K/yr
- solar halloween pathway lights16K/yr
- halloween solar stake lights7K/yr
Reviews and returns
What reviews say buyers love and hate about Halloween Pathway Lights
We read the reviews and the return reasons for every product selling here.
“did not read size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Halloween Pathway Lights questions
Answered from the same tracked data.