Halloween Pathway Lights

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +254.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months

324K

Growth, 90 days vs prior 90

+254.3%

Conversion, latest week

1.4%

Market size, estimated

$92Ka year

Peak month

October166.6× the quietest month

Top search term

halloween pathway lights105K searches a year

Listings sell for $21.11 on average, from $8.99 to $58.06. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $21.11 that is $0 to $2K a year per listing.

Average price

$21.11inside the $15 to $100 sweet spot

Price range

$8.99–$58.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.8%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #1,459 within Landscape Lighting. It carries 1,691 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

84%

Out of stock, average day

25.4%

Average rank

#1,459in Landscape Lighting

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,691per listing

Listings tracked

68

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

1Amazon's first-year sales bar

Average brand age

26 months