Is halloween paper lanterns profitable to sell on Amazon United States?

The niche generates $8K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +494.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the halloween paper lanterns niche?

15 brands and 17 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in halloween paper lanterns?

Top complaints mined from reviews: Assembly/Installation. The return rate is 3.6%.

What does it cost to enter the halloween paper lanterns niche?

Listings span $12.10–$39.43; the average listing price is $17.50 (sweet spot $15–$100). The average incumbent carries 148 reviews — the moat a new listing must climb.

halloween paper lanterns

Worth a look

Shows demand growing +494.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+494.2%

90-day search growth — must beat 0% to launch

Review moat

Great148.13

avg incumbent reviews — the moat a new listing must climb

Brand share

Great46%

top-5 brand share — no brand owns this niche

Price range

Great$12.10–$39.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.50

avg listing price — sweet spot $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$8K

$8K/yr · 28K searches

According to Flapen's Amazon United States niche tracking, halloween paper lanterns is a $8K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 58/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

halloween paper lanterns market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $13K–$18K; units × avg price
Conversion rate: 1.6%
Avg BSR: #886
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 30.5%
Avg brand age: 29 months
Avg seller age: 235 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

46%

Top 20: 100%

Top-5 click share

46%

Top 20: 100%

Open market

47%

Photken10%
Mudder10%
Hievil9%
Paezm9%
Mudra Crafts8%
FUGUIR7%

Demand

Weekly Amazon search volume, last 24 weeks — +494.2% search growth over the last 90 days.

Open Trend

Top halloween paper lanterns products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

16-Pack Halloween Honeycomb Paper Lantern Ornaments Hanging Decorations in Pumpkin Spider Witch Hat and Ghost Designs for Halloween Party Indoor Outdoor Dcor Fall Festival Supplies

Photken$14.505.0★7 rev

12 Pieces Halloween Paper Lanterns Jack O Lantern Pumpkin Hanging Lanterns Spider Bat Skeleton Lanterns for Halloween Indoor Outdoor Party Decoration Supplies 8 Inches

Mudder$16.024.4★149 rev

Hievil 12pcs 10in Floating Jack-O-Lanterns

Hievil$22.544.5★81 rev

10-Pack Halloween Paper Lanterns Set 10 Hanging Pumpkin Skeleton Bat Spider Witch Lanterns for Indoor Outdoor Halloween Party Porch Classroom Decorations

Paezm$13.714.7★8 rev

Mudra Crafts Pumpkin Paper Lanterns Jack-o-Lantern Halloween Decorations

Mudra Crafts$12.834.2★73 rev

Newest

by launch date

BRIGHTDECK Halloween Pumpkin Solar Lanterns 2 Pack Jack O Lantern Pumpkin Lights for Halloween Decorations Outdoor Weatherproof & Portable Fall Yard Decor (2Pack Warm White)

BRIGHTDECK$39.4323 rev

3mo ago

CC wonderland zone 12pcs Black and Orange Paper Lanterns Hanging Paper Lanterns for Halloween Party Decorations

CC wonderland zone$16.7431 rev

4mo ago

DECYOOL 12PCS Halloween Paper Lanterns Hanging White Ghost Ornaments

DECYOOL$12.1021 rev

12mo ago

Pumpkin Paper Lanterns 6 pcs Halloween Party Decorations - Halloween Paper Lanterns - for Outdoor Indoor Halloween Decorations Halloween Party Supplies Props

KUCPVEWLE$18.8714 rev

1y ago

16-Pack Halloween Honeycomb Paper Lantern Ornaments Hanging Decorations in Pumpkin Spider Witch Hat and Ghost Designs for Halloween Party Indoor Outdoor Dcor Fall Festival Supplies

Photken$14.507 rev

1y ago

What buyers say about halloween paper lanterns

What buyers praise and complain about, mined from review topics.

What buyers complain about

Assembly/Installation100%

“hard to put together using the lights”

Top return reasons

Material Quality50%

Advertised Vs Actual Product50%

Common questions

Is halloween paper lanterns profitable to sell on Amazon United States?: The niche generates $8K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +494.2%. Flapen's verdict: Worth a look (58/100).
How competitive is the halloween paper lanterns niche?: 15 brands and 17 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in halloween paper lanterns?: Top complaints mined from reviews: Assembly/Installation. The return rate is 3.6%.
What does it cost to enter the halloween paper lanterns niche?: Listings span $12.10–$39.43; the average listing price is $17.50 (sweet spot $15–$100). The average incumbent carries 148 reviews — the moat a new listing must climb.