Halloween Lights

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +475.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $655K a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

+475.6%

Conversion, latest week

1.5%

Market size, estimated

$655Ka year

Peak month

October522.6× the quietest month

Top search term

halloween lights outdoor851K searches a year

Listings sell for $22.04 on average, from $7.00 to $173.59. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At $22.04 that is $6K to $11K a year per listing.

Average price

$22.04inside the $15 to $100 sweet spot

Price range

$7.00–$173.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

250–500

Revenue per listing a year

$6K–$11K

Returns

4.4%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #1,099 within Landscape Lighting. It carries 1,746 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

85%

Out of stock, average day

17.9%

Average rank

#1,099in Landscape Lighting

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,746per listing

Listings tracked

110

26 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

2Amazon's first-year sales bar

Average brand age

30 months