Is Halloween Light Bulbs profitable to sell on Amazon United States?

Flapen scores Halloween Light Bulbs 49 out of 100 on Amazon United States, a Fail. Shoppers spend $51K a year across 19 tracked products. Amazon counts 1 of the 4 products launched in the last year as successful launches. Search demand grew +299.3% in the last 90 days.

How competitive is the Halloween Light Bulbs niche on Amazon United States?

13 brands and 19 sellers compete in Halloween Light Bulbs on Amazon United States. The top 5 Halloween Light Bulbs products take 56% of clicks, and the top 5 brands take 68%.

What do buyers complain about in Halloween Light Bulbs?

Halloween Light Bulbs buyers on Amazon United States complain most about Brightness/Shine/Glow, Advertised Vs Actual Product, and Durability. Returns run at 3.8% of orders.

When does demand for Halloween Light Bulbs peak?

Search demand for Halloween Light Bulbs on Amazon United States peaks in Sep–Oct, and the busiest month runs 600.9× the quietest.

What does it cost to enter the Halloween Light Bulbs niche?

Halloween Light Bulbs sells for $13.45 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $6.83 to $31.22. The average product has 5,248 reviews, the count a new listing must catch up to.

Halloween Light Bulbs

Fail

Shoppers spend only $51K a year here, so Halloween Light Bulbs is a Fail.

Filters Trending

Flapen Score: 49
49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size: $51K/yr186K searches / yr
90-day growth: +299.3%search demand this quarter
Competition: 56%top-5 click share · 13 brands · 19 sellers

Flapen Score

Halloween Light Bulbs against its category

The dotted line is the Tools & Home Improvement average. Past it, Halloween Light Bulbs is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Halloween Light Bulbs market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Light Bulbs 186K times last year and spent an estimated $51K. The top 5 brands take 68% of clicks. Demand peaks in Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +299.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months: 186K
Growth, 90 days vs prior 90: +299.3%
Conversion, latest week: 2.1%
Market size, estimated: $51Ka year
Peak month: October600.9× the quietest month
Top search term: halloween light bulbs89K searches a year

02 · Price

A sale here is worth $13.45.

Listings sell for $13.45 on average, from $6.83 to $31.22. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $13.45 that is $3K to $7K a year per listing.

Average price: $13.45under the $15 to $100 sweet spot
Price range: $6.83–$31.22
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 250–500
Revenue per listing a year: $3K–$7K
Returns: 3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #1,247 within Light Bulbs. It carries 5,248 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 10.8%
Average rank: #1,247in Light Bulbs
Average rating: 4.47 starsAmazon United States average 4.42 stars
Average reviews: 5,248per listing
Listings tracked: 19

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 1Amazon's first-year sales bar
Average brand age: 36 months

Products