Halloween Light Bulbs

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +299.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

186K

Growth, 90 days vs prior 90

+299.3%

Conversion, latest week

2.1%

Market size, estimated

$51Ka year

Peak month

October600.9× the quietest month

Top search term

halloween light bulbs89K searches a year

Listings sell for $13.45 on average, from $6.83 to $31.22. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $13.45 that is $3K to $7K a year per listing.

Average price

$13.45under the $15 to $100 sweet spot

Price range

$6.83–$31.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

3.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #1,247 within Light Bulbs. It carries 5,248 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

10.8%

Average rank

#1,247in Light Bulbs

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

5,248per listing

Listings tracked

19

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

36 months