Is halloween light bulbs profitable to sell on Amazon United States?

The niche generates $51K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +299.3%. Flapen's verdict: Skip it (49/100).

How competitive is the halloween light bulbs niche?

13 brands and 19 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in halloween light bulbs?

Top complaints mined from reviews: Brightness/Shine/Glow, Advertised Vs Actual Product, Durability. The return rate is 3.8%.

When does demand for halloween light bulbs peak?

Demand peaks in Sep–Oct; the busiest month runs 600.9× the quietest.

What does it cost to enter the halloween light bulbs niche?

Listings span $6.83–$31.22; the average listing price is $13.45 (sweet spot $15–$100). The average incumbent carries 5,248 reviews — the moat a new listing must climb.

halloween light bulbs

Skip it

A small market ($51K/yr) — this niche doesn't clear our bar today.

Growth

Incredible+299.3%

90-day search growth — must beat 0% to launch

Price range

Good$6.83–$31.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Avg price

Good$13.45

avg listing price — sweet spot $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,248.42

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$51K

$51K/yr · 186K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, halloween light bulbs is a $51K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

halloween light bulbs market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $168K–$202K; units × avg price
Conversion rate: 2.1%
Avg BSR: #1,247
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 10.8%
Avg brand age: 36 months
Avg seller age: 204 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

25%

JAHEKS22%
Hompavo18%
Bitrue11%
KQHBEN10%
Y- STOP8%
CPPSLEE7%

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — +299.3% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 600.9×

Open Trend

Top halloween light bulbs search terms

halloween light bulbs89K/yr +234.2%0.7% conv.
halloween light bulb20K/yr +426.3%0.2% conv.
halloween bulbs12K/yr +617.5%1.1% conv.
halloween light bulbs outdoor16K/yr >1,000%0.0% conv.
halloween lightbulbs7K/yr +200.0%0.9% conv.
halloween lightbulb5K/yr +870.0%0.0% conv.
halloween bulb4K/yr +174.1%0.0% conv.
halloween outdoor light bulb4K/yr +800.0%1.6% conv.
orange and purple light bulbs5K/yr +313.3%3.2% conv.
outdoor halloween light bulbs3K/yr +0.0%0.0% conv.

All search terms

Top halloween light bulbs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JAHEKS Orange Purple Light Bulbs for Halloween Christmas 9W(60W Equivalent) E26 Base LED Orange Bulb Purple Bulb for Outdoor Porch Home Decor

JAHEKS$7.594.5★2,804 rev

Hompavo Upgraded Flame Light Bulbs 4 Modes LED Flickering Light Bulbs with Upside Down Effect E26/E27 Flame Bulb for Halloween Christmas Party Patio Porch Home Indoor & Outdoor Decorations - 2

Hompavo$15.054.5★10,386 rev

KQHBEN Orange Purple Light Bulbs - [ 4 Pack ]- 9W60W Equivalent E26 Base LED Halloween Light Bulb for Festivals Party Halloween Christmas Bar Events Home Decor

KQHBEN$9.444.5★1,057 rev

Y- STOP Upgraded Flame Light Bulbs 4 Modes Flickering Light Bulb Outdoor with Upside Down Effect E26 Base Flame Bulb for Christmas Decorations Outdoor Halloween Lights Party Decor (2 Pack)

Y- STOP$13.784.4★9,835 rev

CPPSLEE Upgraded Flame Light Bulbs 4 Modes Flickering Light Bulbs E26 Base Fire Flame Bulb for Halloween Decorations Outdoor Christmas Lights Patio Indoor Home Decor (Yellow 2 Pack)

CPPSLEE$13.574.4★27,141 rev

Newest

by launch date

hyrion Flame Flickering LED Light Bulbs Fire Light Outdoor Halloween Porch

hyrion$22.0623 rev

1mo ago

Bitrue 2nd-Gen LED Flame Bulbs 3 Modes Flickering Fire Bulbs with Gravity Sensor E26 Base Halloween Home Party Decorative Lighting (2 Pack)

Bitrue$19.8557 rev

6mo ago

KKHLGB LED Flame Light Bulbs Flickering Light Bulbs 4 Modes with Gravity Sensor E26 Base Fire Light Bulb for Halloween Christmas Porch Patio Party Indoor Outdoor Decor

KKHLGB$10.62166 rev

10mo ago

JAHEKS Pumpkin Orange Jack-O-Lantern Light Bulbs Flickering Flame Light Bulb 3W LED E26 E26 Base for Halloween Christmas Decorations Indoor Outdoor Party Home Patio Porch Decor

JAHEKS$7.4226 rev

10mo ago

hyrion LED Flame Light Bulbs Flickering Fire Light Outdoor Halloween Porch

hyrion$12.09244 rev

1y ago

What buyers say about halloween light bulbs

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow33%

“Amazing brightness”

Color9%

“colors are bright”

Quality-Overall7%

“They look great and were affordable”

Value For Money7%

“Good Value”

Bulb Flicker/Dimming/Color7%

“Great bulbs”

Advertised Vs Actual Product6%

“As advertised”

Design-Overall4%

“a cool decorative idea”

Ease Of Use2%

“Easy to Use”

Efficiency2%

“Works great”

Remote Control2%

“The remote is so convenient”

What buyers complain about

Brightness/Shine/Glow26%

“Not bright enough”

Advertised Vs Actual Product10%

“False advertising”

Durability9%

“Lets all go broke :”

Bulb Flicker/Dimming/Color7%

“Occasionally going to constant on, not flicker”

Quality-Overall7%

“no quality control for these lamps”

Size-Overall6%

“Theyre smaller than standard bulbs”

Flammable3%

“already burnt out”

Color3%

“not really deep blue or strong enough”

Functionality-Overall2%

“they don't turn on when they are supposed to”

Value For Money2%

“they feel a little expensive compared to similar novelty bulbs”

Top return reasons

Size-Overall26%

Bulb Flicker/Dimming/Color22%

Brightness/Shine/Glow18%

Advertised Vs Actual Product10%

Color6%

Functionality-Overall6%

Flammable2%

Compatibility-Overall2%

Defective Material/Parts2%