halloween lawn lights
Worth a lookShows demand growing +741.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+741.5%90-day search growth — must beat 0% to launch
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$21.19avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great$8.99–$51.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,360.06avg incumbent reviews — the moat a new listing must climb
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$61K$61K/yr · 191K searches
According to Flapen's Amazon United States niche tracking, halloween lawn lights is a $61K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 65/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
halloween lawn lights market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $85K–$106K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #1,427
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 88%
- Out of stock
- 27.9%
- Avg brand age
- 24 months
- Avg seller age
- 218 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
46 rising
Sellers
60
Top-5 brand share
43%
Top 20: 76%
Top-5 click share
31%
Top 20: 65%
Open market
53%
- Generic15%
- ILLUMINEW9%
- Fkoeuxul8%
- Awinking6%
- ANLTDTC4%
- BeHiller4%
Demand
Weekly Amazon search volume, last 56 weeks — +741.5% search growth over the last 90 days.Top halloween lawn lights search terms
- halloween solar decorations48K/yr
- solar powered halloween decorations58K/yr
- halloween decorations outdoor solar55K/yr
- halloween garden lights8K/yr
- outdoor halloween decorations solar12K/yr
- solar light halloween decorations5K/yr
- halloween yard lights solar5K/yr
Top halloween lawn lights products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Solar Halloween Black Cat & Pumpkin Moon Garden Stake Light Waterproof Solar Black Cat on Crescent Moon with Hanging Pumpkin Lantern Outdoor Halloween Yard Decor for Garden Patio Lawn Pathway
Fkoeuxul$24.765.0★2 rev
Solar Halloween Black Cat & Pumpkin Moon Garden Stake Light Outdoor Waterproof LED Yard Decoration with Crescent Moon Hanging Jack-o-Lantern Lantern for Garden Patio Walkway Porch (Style C)
Generic$21.645.0★3 rev
6 Pack Solar Jack O Lantern Stake String Lights - Orange Halloween Pathway Decor for Outdoor Halloween Yard Display
Awinking$15.244.1★544 rev
ANLTDTC Solar Ghost Halloween Lights 2Pack Hanging Stake Yard Decor
ANLTDTC$31.965.0★5 rev
ILLUMINEW Solar Halloween Metal Hanging Decorations Outdoor Solar Powered Lighted Metal Pumpkin with Glowing Eyes for Halloween Outdoor Tree Wall Porch Patio Decor (Pumpkin-Purple)
ILLUMINEW$25.363.9★57 rev
Newest
by launch dateSolar Halloween Black Cat & Pumpkin Moon Garden Stake Light Outdoor Waterproof LED Yard Decoration with Crescent Moon Hanging Jack-o-Lantern Lantern for Garden Patio Walkway Porch (Style C)
Generic$21.643 rev
Solar Halloween Black Cat & Pumpkin Moon Garden Stake Light 34inch Solar Black Cat Stake Light Spooky Garden Decor with LED Glow Waterproof Halloween Decor for Patio Lawn Pathway (B*1)
Lokinanas$34.263 rev
Vioshom Solar Halloween Black Cat Moon Night Light Garden Decorations with Pumpkin Lantern Outdoor Lawn Stake Decor for Yard Pathway Patio (B+1PCS)
Vioshom$29.411 rev
Solar Halloween Black Cat & Pumpkin Moon Garden Stake Light Outdoor Waterproof LED Yard Decoration with Crescent Moon Hanging Jack-o-Lantern Lantern for Garden Patio Walkway Porch-Style B
Generic$20.713 rev
Solar Halloween Black Cat & Pumpkin Moon Garden Stake Light Waterproof Solar Black Cat on Crescent Moon with Hanging Pumpkin Lantern Outdoor Halloween Yard Decor for Garden Patio Lawn Pathway
Fkoeuxul$24.762 rev
Trending
90-day click momentum
Solar Halloween Black Cat & Pumpkin Moon Garden Stake Light Solar Garden Decoration Outdoor Waterproof Metal Pumpkin Stake with Black Cat Lights for Patio Yard Lawn Pathway (Style-a)
Generic$17.290.0★
Solar Halloween Black Cat & Pumpkin Moon Garden Stake Light Outdoor Waterproof LED Yard Decoration with Crescent Moon Hanging Jack-o-Lantern Lantern for Garden Patio Walkway Porch-Style B
Generic$20.715.0★
ILLUMINEW Solar Halloween Metal Hanging Decorations Outdoor Solar Powered Lighted Metal Pumpkin with Glowing Eyes for Halloween Outdoor Tree Wall Porch Patio Decor (Pumpkin-Purple)
ILLUMINEW$25.363.9★
Solar Halloween Black Cat & Pumpkin Moon Garden Stake Light Waterproof Solar Black Cat on Crescent Moon with Hanging Pumpkin Lantern Outdoor Halloween Yard Decor for Garden Patio Lawn Pathway
Fkoeuxul$24.765.0★
ANLTDTC Solar Ghost Halloween Lights 2Pack Hanging Stake Yard Decor
ANLTDTC$31.965.0★
What buyers say about halloween lawn lights
What buyers praise and complain about, mined from review topics.What buyers love
“the lights are extremely cool”
“Awesome quality”
“they are very durable”
“Great value”
“The colors were pretty”
“Love the design”
“Easy to assemble”
“These lights work as advertised”
“Not too heavy”
“Easy to use”
What buyers complain about
“Broke after a few days”
“They are significantly larger than the listed dimensions”
“Barely worked”
“Needs better quality control”
“It is not even 1/10 of the brightness showed in the picture”
“Not worth the price”
“No different colors”
“Deceiving”
“There is no easy way to change battery”
“There are no clear instructions in how to properly charge them>”
Top return reasons
Common questions
- Is halloween lawn lights profitable to sell on Amazon United States?
- The niche generates $61K/yr across 64 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is +741.5%. Flapen's verdict: Worth a look (65/100).
- How competitive is the halloween lawn lights niche?
- 46 brands and 60 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in halloween lawn lights?
- Top complaints mined from reviews: Durability, Size-Overall, Functionality-Overall. The return rate is 3.0%.
- What does it cost to enter the halloween lawn lights niche?
- Listings span $8.99–$51.49; the average listing price is $21.19 (sweet spot $15–$100). The average incumbent carries 1,360 reviews — the moat a new listing must climb.