Halloween Lawn Lights

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +741.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

191K

Growth, 90 days vs prior 90

+741.5%

Conversion, latest week

1.5%

Market size, estimated

$61Ka year

Top search term

halloween solar decorations48K searches a year

Listings sell for $21.19 on average, from $8.99 to $51.49. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $21.19 that is $0 to $2K a year per listing.

Average price

$21.19inside the $15 to $100 sweet spot

Price range

$8.99–$51.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #1,427 within Landscape Lighting. It carries 1,360 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

72%

Out of stock, average day

27.9%

Average rank

#1,427in Landscape Lighting

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,360per listing

Listings tracked

64

22 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

0Amazon's first-year sales bar

Average brand age

24 months