Halloween Lantern

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +515.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

317K

Growth, 90 days vs prior 90

+515.9%

Conversion, latest week

0.7%

Market size, estimated

$49Ka year

Peak month

October108.8× the quietest month

Top search term

pumpkin lanterns26K searches a year

Listings sell for $21.09 on average, from $7.11 to $48.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $21.09 that is $0 to $2K a year per listing.

Average price

$21.09inside the $15 to $100 sweet spot

Price range

$7.11–$48.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.2%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 32.1% of listings are out of stock. The average listing ranks #648 within Novelty Lighting. It carries 360 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

89%

Out of stock, average day

32.1%

Average rank

#648in Novelty Lighting

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

360per listing

Listings tracked

47

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months