Is halloween lantern profitable to sell on Amazon United States?

The niche generates $49K/yr across 47 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +515.9%. Flapen's verdict: Worth a look (60/100).

How competitive is the halloween lantern niche?

39 brands and 45 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in halloween lantern?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 3.2%.

When does demand for halloween lantern peak?

Demand peaks in Sep–Oct; the busiest month runs 108.8× the quietest.

What does it cost to enter the halloween lantern niche?

Listings span $7.11–$48.82; the average listing price is $21.09 (sweet spot $15–$100). The average incumbent carries 360 reviews — the moat a new listing must climb.

halloween lantern

Worth a look

Shows demand growing +515.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+515.9%

90-day search growth — must beat 0% to launch

Avg price

Great$21.09

avg listing price — sweet spot $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Review moat

Great359.83

avg incumbent reviews — the moat a new listing must climb

Price range

Great$7.11–$48.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$49K

$49K/yr · 317K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, halloween lantern is a $49K/yr Amazon United States market (317K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 60/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

halloween lantern market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $127K–$169K; units × avg price
Conversion rate: 0.7%
Avg BSR: #648
Page quality: 0%
Prime: 89%
Sponsored: 77%
Out of stock: 32.1%
Avg brand age: 27 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

39 falling

Sellers

Top-5 brand share

47%

Top 20: 81%

Top-5 click share

39%

Top 20: 74%

Open market

49%

EverBrite18%
BRIGHTDECK15%
Gejoy6%
Hievil4%
NEEDOMO4%
HUYIENO3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +515.9% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 108.8×

Open Trend

Top halloween lantern search terms

pumpkin lanterns26K/yr >1,000%0.9% conv.
halloween lanterns73K/yr +408.0%0.5% conv.
halloween lantern52K/yr +291.1%0.4% conv.
pumpkin lantern33K/yr +283.1%0.7% conv.
halloween paper lanterns20K/yr +416.9%0.5% conv.
halloween lanterns outdoor36K/yr +791.5%0.3% conv.
halloween solar lantern12K/yr +491.0%1.0% conv.
halloween lanterns indoor7K/yr >1,000%0.0% conv.
spooky lantern4K/yr +192.8%0.5% conv.
halloween pumpkin lantern4K/yr +572.7%0.3% conv.

All search terms

Top halloween lantern products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BRIGHTDECK Halloween Pumpkin Solar Lanterns 2 Pack Jack O Lantern Pumpkin Lights for Halloween Decorations Outdoor Weatherproof & Portable Fall Yard Decor (2Pack Warm White)

BRIGHTDECK$39.434.6★23 rev

EverBrite 3-Pack Halloween Pumpkin Lantern Collapsible Jack O Lantern Pumpkins with Lanyard Halloween Party Favors Light up Pumpkin Outdoor for Halloween Party Decoration Battery Included

EverBrite$25.834.8★820 rev

12pc Halloween Jack O Lantern 8inch Halloween Decorations Plastic Pumpkins Pumpkin Hanging Paper Lantern Halloween Indoor Outdoor Party Decoration Supplies

Gejoy$17.664.4★86 rev

EverBrite Halloween Collapsible Pumpkin Lantern and Bat Glow Stick Set

EverBrite$25.604.8★66 rev

Hievil 12pcs 10in Floating Jack-O-Lanterns

Hievil$22.544.5★81 rev

Newest

by launch date

VBIOA Solar Jack O Pumpkin Lantern IP65 Waterproof Outdoor Garden Halloween Hanging Light-6.4inch Metal Warm White Solar Lamp Portable Fall Patio Decor Trick-or-Treat Kids Lantern

Vbioa$26.562 rev

3w ago

Solar Halloween Black Cat & Pumpkin Moon Garden Stake Light Waterproof Solar Black Cat on Crescent Moon with Hanging Pumpkin Lantern Outdoor Halloween Yard Decor for Garden Patio Lawn Pathway

Fkoeuxul$24.762 rev

1mo ago

Fall Decor - Halloween Decorations - Handmade Terracotta Pumpkin Jack O Lantern with Flameless Candle - Vintage Autumn Farmhouse Table Decoration for Home Indoor Outdoor Front Porch Mantel (Small)

Fokuboo$27.178 rev

2mo ago

BRIGHTDECK Halloween Pumpkin Solar Lanterns 2 Pack Jack O Lantern Pumpkin Lights for Halloween Decorations Outdoor Weatherproof & Portable Fall Yard Decor (2Pack Warm White)

BRIGHTDECK$39.4323 rev

3mo ago

10-Pack Halloween Paper Lanterns Set 10 Hanging Pumpkin Skeleton Bat Spider Witch Lanterns for Indoor Outdoor Halloween Party Porch Classroom Decorations

Paezm$13.718 rev

1y ago

What buyers say about halloween lantern

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow35%

“Nice glow”

Quality-Overall10%

“Super cute and nice quality light”

Advertised Vs Actual Product7%

“As advertised”

Durability5%

“They are durable”

Value For Money5%

“Good value”

Charging4%

“Charge up quickly”

Design-Overall3%

“Is a pretty good decoration for a fantasy vibe”

Night Vision3%

“They are beautiful at night”

Size-Overall2%

“These are a really nice size”

Assembly/Installation2%

“Easy to assemble”

What buyers complain about

Durability11%

“Don't last”

Size-Overall11%

“They are bigger than I expected”

Quality-Overall9%

“Cheap quality”

Material Quality8%

“Cheap material”

Battery Life7%

“short battery life”

Brightness/Shine/Glow6%

“These lamps are not going to provide a lot of illumination”

Charging5%

“slow charging- one of them has troubles charging”

Advertised Vs Actual Product4%

“pictures are very deceiving - make sure you check out the measurements before you purchase-”

Strength3%

“so not very sturdy”

Value For Money3%

“Definitely not worth the price point”

Top return reasons

Size-Overall28%

Brightness/Shine/Glow12%

Advertised Vs Actual Product10%

Bulb Flicker/Dimming/Color10%

Material Quality7%

Defective Material/Parts5%

Quality-Overall5%

Functionality-Overall4%