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Halloween Icicle Lights

Fail

Shoppers spend only $0 a year here, so Halloween Icicle Lights is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$0/yr34K searches / yr
90-day growth
+189.2%search demand this quarter
Competition
69%top-5 click share · 11 brands · 12 sellers

Flapen Score

Halloween Icicle Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Halloween Icicle Lights is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Icicle Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Icicle Lights 34K times last year and spent an estimated $0. The top 5 brands take 75% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +189.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+189.2%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October63.9× the quietest month
Top search term
halloween icicle lights16K searches a year

02 · Price

A sale here is worth $23.35.

Listings sell for $23.35 on average, from $11.85 to $31.07. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $23.35 that is $0 to $2K a year per listing.

Average price
$23.35inside the $15 to $100 sweet spot
Price range
$11.85–$31.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 36.0% of listings are out of stock. The average listing ranks #1,813 within String Lights. It carries 371 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
36.0%
Average rank
#1,813in String Lights
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
371per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Halloween Icicle Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

$0$0$0$0$0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

12

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

20%

  • YiYLunneo25%
  • YEGUO17%
  • QITONG14%
  • LitHome13%
  • Kringle Traditions6%
  • Flacchi5%

Demand

Halloween Icicle Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 63.9×

Search terms

Top Halloween Icicle Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween icicle lights16K/yr
  • orange icicle lights7K/yr
  • orange icicle lights outdoor4K/yr
  • halloween icicle lights outdoor8K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Icicle Lights

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Color”
100%of negative reviews mention “Advertised Vs Actual Product”
7.5%of orders come back
“I am sure I missed this in the description”
A buyer, on “Advertised Vs Actual Product”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Halloween Icicle Lights questions

Answered from the same tracked data.