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Halloween Fairy Lights

Maybe

Search demand grew +362.4% this quarter. But shoppers spend only $28K a year here, so Halloween Fairy Lights is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size
$28K/yr76K searches / yr
90-day growth
+362.4%search demand this quarter
Competition
45%top-5 click share · 23 brands · 32 sellers

Flapen Score

Halloween Fairy Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Halloween Fairy Lights is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Fairy Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Fairy Lights 76K times last year and spent an estimated $28K. The top 5 brands take 59% of clicks. Demand peaks in Sep–Oct. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +362.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+362.4%
Conversion, latest week
3.6%
Market size, estimated
$28Ka year
Peak month
September165.9× the quietest month
Top search term
halloween fairy lights51K searches a year

02 · Price

A sale here is worth $10.02.

Listings sell for $10.02 on average, from $5.04 to $19.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $10.02 that is $0 to $1K a year per listing.

Average price
$10.02under the $15 to $100 sweet spot
Price range
$5.04–$19.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #891 within String Lights. It carries 6,477 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
97%
Out of stock, average day
20.3%
Average rank
#891in String Lights
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
6,477per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Halloween Fairy Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 rising

Sellers

32

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

45%

Top 20: 89%

Open market

35%

  • cshare20%
  • Joomer15%
  • Gooyule8%
  • Brightown8%
  • FFZZKJ7%
  • ZAIYW6%

Demand

Halloween Fairy Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 165.9×

Search terms

Top Halloween Fairy Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween fairy lights51K/yr
  • halloween fairy lights battery operated17K/yr
  • halloween lights outdoor battery operated4K/yr
  • halloween twinkle lights battery operated4K/yr

Reviews and returns

What reviews say buyers love and hate about Halloween Fairy Lights

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Brightness/Shine/Glow”
23%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Very long for small areas”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Halloween Fairy Lights questions

Answered from the same tracked data.