Is halloween doorbell profitable to sell on Amazon United States?

The niche generates $4K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +112.8%. Flapen's verdict: Skip it (39/100).

How competitive is the halloween doorbell niche?

8 brands and 14 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in halloween doorbell?

Top complaints mined from reviews: Brightness/Shine/Glow. The return rate is 5.8% — above our launch gate.

When does demand for halloween doorbell peak?

Demand peaks in Sep–Oct; the busiest month runs 65.5× the quietest.

What does it cost to enter the halloween doorbell niche?

Listings span $12.19–$30.85; the average listing price is $18.54 (sweet spot $15–$100). The average incumbent carries 227 reviews — the moat a new listing must climb.

halloween doorbell

Skip it

A small market ($4K/yr) — this niche doesn't clear our bar today.

Growth

Incredible+112.8%

90-day search growth — must beat 0% to launch

Review moat

Great227

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.54

avg listing price — sweet spot $15–$100

Price range

Great$12.19–$30.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Competition

Bad79%

top-5 click share — a locked-up shelf

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$4K

$4K/yr · 27K searches

According to Flapen's Amazon United States niche tracking, halloween doorbell is a $4K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 39/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

halloween doorbell market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $14K–$19K; units × avg price
Conversion rate: 0.9%
Avg BSR: #2,555
Page quality: 0%
Prime: 89%
Sponsored: 33%
Out of stock: 25.4%
Avg brand age: 43 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

10%

Venforze47%
Foggizo13%
Nobie vivid11%
NICENICY7%
Generic6%
Sunstar Industries6%
Open — no brand owns it (2 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +112.8% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 65.5×

Open Trend

Top halloween doorbell search terms

halloween doorbell15K/yr +85.8%0.6% conv.
halloween door knocker6K/yr +163.4%0.0% conv.
halloween door bell5K/yr +247.5%1.4% conv.

All search terms

Top halloween doorbell products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Venforze Halloween Decorations Halloween Doorbell Animated Eyeball with Spooky-Sounds Halloween Decor with Lightup Eyeball Trick Or Treat Event for Kids for Haunted House Halloween Party

Venforze$14.854.7★214 rev

Nobie vivid Halloween Decoration Halloween Doorbell Haunted Doorbell Animated Eyeball Halloween Decor with Spooky Sounds Haunted House Halloween Prop Decoration

Nobie vivid$25.424.6★1,446 rev

Halloween Doorbell Eye Trick or Treat Doorbell with Sound and Green Light Halloween Decor Eyeball Doorbell Suitable for Halloween Party or Haunted House

Foggizo$17.684.5★33 rev

Halloween Doorbell Decoration Lightup Eyeball Doorbell with Scary Sounds Trick or Treat Event for Kids Halloween Decorations for Indoor& Outdoor

NICENICY$18.304.9★30 rev

Halloween Doorbell Horror Haunted House Doorbell with Spooky Sound Frightening Greeting with Creepy Effects Durable Material for Fun Halloween Party Prop Decoration (D)

Generic$12.190.0★0 rev

Newest

by launch date

Halloween SpookyEye Spider Doorbell Animated Eyeball Haunted Doorbell Halloween Decoration with Spooky Sounds & Light up Eye Trick or Treat Event for Halloween Party House Decor

Foggizo$16.1033 rev

10mo ago

Halloween Doorbell Eye Trick or Treat Doorbell with Sound and Green Light Halloween Decor Eyeball Doorbell Suitable for Halloween Party or Haunted House

Foggizo$17.6833 rev

10mo ago

Halloween Doorbell Horror Haunted House Doorbell with Spooky Sound Frightening Greeting with Creepy Effects Durable Material for Fun Halloween Party Prop Decoration (D)

Generic$12.190 rev

1y ago

Halloween Doorbell Decoration Lightup Eyeball Doorbell with Scary Sounds Trick or Treat Event for Kids Halloween Decorations for Indoor& Outdoor

NICENICY$18.3030 rev

1y ago

Mud Pie Pumpkin Lightup Doorbell Set

Mud Pie$14.021 rev

2y ago

What buyers say about halloween doorbell

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money33%

“it's definitely a great value”

Efficiency33%

“This one works sound wise and everything”

What buyers complain about

Brightness/Shine/Glow33%

“unfortunately the eyeball doesn't light up at all :”

Top return reasons

Material Quality100%

Common questions

Is halloween doorbell profitable to sell on Amazon United States?: The niche generates $4K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +112.8%. Flapen's verdict: Skip it (39/100).
How competitive is the halloween doorbell niche?: 8 brands and 14 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in halloween doorbell?: Top complaints mined from reviews: Brightness/Shine/Glow. The return rate is 5.8% — above our launch gate.
When does demand for halloween doorbell peak?: Demand peaks in Sep–Oct; the busiest month runs 65.5× the quietest.
What does it cost to enter the halloween doorbell niche?: Listings span $12.19–$30.85; the average listing price is $18.54 (sweet spot $15–$100). The average incumbent carries 227 reviews — the moat a new listing must climb.