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Halloween Curtain Lights

Fail

Shoppers spend an estimated $5K a year here, so Halloween Curtain Lights is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$5K/yr28K searches / yr
90-day growth
+120.3%search demand this quarter
Competition
64%top-5 click share · 10 brands · 14 sellers

Flapen Score

Halloween Curtain Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Halloween Curtain Lights is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Halloween Curtain Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Halloween Curtain Lights 28K times last year and spent an estimated $5K. The top 5 brands take 81% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +120.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+120.3%
Conversion, latest week
1.0%
Market size, estimated
$5Ka year
Peak month
October66.4× the quietest month
Top search term
halloween curtain lights23K searches a year

02 · Price

A sale here is worth $18.43.

Listings sell for $18.43 on average, from $8.15 to $34.36. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $18.43 that is $0 to $2K a year per listing.

Average price
$18.43inside the $15 to $100 sweet spot
Price range
$8.15–$34.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.1% of listings are out of stock. The average listing ranks #333 within String Lights. It carries 5,941 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
32.1%
Average rank
#333in String Lights
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
5,941per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Halloween Curtain Lights products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

$0$501$1K$2K$2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

14%

  • JMEXSUSS35%
  • echosari13%
  • suddus13%
  • HXWEIYE12%
  • Dazzle Bright8%
  • YOLIGHT5%
  • Open — no brand owns it (4 brands, 14%)

Demand

Halloween Curtain Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 66.4×

Reviews and returns

What reviews say buyers love and hate about Halloween Curtain Lights

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
17%of negative reviews mention “Durability”
6.1%of orders come back
“Breaks easily”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Halloween Curtain Lights questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data