Halloween Candles

Shoppers searched for this 779K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +303.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $207K a year.

Searches, last 12 months

779K

Growth, 90 days vs prior 90

+303.4%

Conversion, latest week

1.4%

Market size, estimated

$207Ka year

Peak month

October88.9× the quietest month

Top search term

halloween candles386K searches a year

Listings sell for $18.68 on average, from $7.41 to $67.45. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $18.68 that is $2K to $5K a year per listing.

Average price

$18.68inside the $15 to $100 sweet spot

Price range

$7.41–$67.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

3.4%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #1,243 within Novelty Lighting. It carries 2,542 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

99%

Out of stock, average day

22.9%

Average rank

#1,243in Novelty Lighting

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,542per listing

Listings tracked

96

20 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

1Amazon's first-year sales bar

Average brand age

32 months