Gun Safe
MaybeShoppers spend $18.1M a year here. But demand is soft, at -22.1% this quarter, so Gun Safe is a Maybe.
- Flapen Score
- 55 / 100Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 4855
- Market size
- $18.1M/yr9.6M searches / yr
- 90-day growth
- -22.1%search demand this quarter
- Competition
- 38%top-5 click share · 28 brands · 56 sellers
Flapen Score
Gun Safe against its category
The dotted line is the Tools & Home Improvement average. Past it, Gun Safe is stronger. Inside it, weaker.
Market
The Gun Safe market on Amazon at a glance
Shoppers on Amazon United States searched for Gun Safe 9.6M times last year and spent an estimated $18.1M. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 9.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18.1M a year.
- Searches, last 12 months
- 9.6M
- Growth, 90 days vs prior 90
- -22.1%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $18.1Ma year
- Peak month
- December2.3× the quietest month
- Top search term
- gun safe4.7M searches a year
02 · Price
A sale here is worth $138.77.
Listings sell for $138.77 on average, from $20.13 to $354.43. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $138.77 that is $347K to $416K a year per listing.
- Average price
- $138.77above the $15 to $100 sweet spot
- Price range
- $20.13–$354.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $347K–$416K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #89 within Safes & Safe Accessories. It carries 1,392 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 52%
- Out of stock, average day
- 4.1%
- Average rank
- #89in Safes & Safe Accessories
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 1,392per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 18 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 18 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 19
- Successful launches
- 18Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Gun Safe products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BILLCONCH Gun Safes Biometric Gun Safe Portable Pistol Safes Electronic Lock Box Key Access with LED Light Silent Mode Bedside Gun Safe for Pistols Gun Lock Box for Nightstand
- Price
- $69.31
- Rating
- 4.7/5
- Reviews
- 6,040
- Age
- 4y ago
KAER Biometric Gun Safe Rifle Gun Safes for Rifles and Pistols Holds 14-15 Firearms with Adjustable Racks & Pistol Storage Fingerprint Keypad Lock Gun Cabinet for Home & Hunting for Enthusiasts
- Price
- $183.97
- Rating
- 4.4/5
- Reviews
- 350
- Age
- 8mo ago
AIRMuch Biometric Gun Safe for Handgun Drop Slot Compatible for 2-3 Pistols
- Price
- $65.69
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 8mo ago
KAER 2-3 Gun Safe Rifle Safe Gun Safe for Rifles and Pistols Gun Cabinet for Shotguns Long Gun Cabinet for Shotguns with Removable Storage Shelf LED Light Quick Access Rifle Safes Adjustable Shelves
- Price
- $153.60
- Rating
- 4.1/5
- Reviews
- 563
- Age
- 4y ago
Billconch Smart Gun Safe for Multiple Pistols - Automatic Lock Safe Box
- Price
- $128.82
- Rating
- 4.6/5
- Reviews
- 1,302
- Age
- 4y ago
Trending
90-day click momentum
KAER Biometric Gun Safes for Rifles and Pistols Can Storage 15-16 Firearms with Adjustable Pistol Cabinets &Stocks Gun Safe with Fingerprint Lock Silent Alarm Mode
- Price
- $176.27
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 2mo ago
INTERGREAT 20 Rifle Gun Safe Keypad Gun Safe for 10-16 Rifles and 4 Pistol Storage Pockets 21 W Gun Safes & Cabinets with 3 Removable Gun Racks for Home Black
- Price
- $114.15
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 4mo ago
INTERGREAT Gun safes Large Gun Safe Gun Safes for Home Rifle and Pistols Long Gun Safe for Rifle Shotgun for Home Quick Access Adjustable Gun Racks Easy Assemble (8-12 Guns)
- Price
- $182.98
- Rating
- 2.8/5
- Reviews
- 24
- Age
- 4mo ago
2-3 Gun Safe for Rifles with No Assembly Needed 52H Long Rifle Safes for Home Quick Access Gun Safes Rifle Gun Safe with Removable Shelf Gun Cabinet with Anti-Theft Alarm
- Price
- $127.60
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 5mo ago
AIRMuch Biometric Gun Safe for Handgun Drop Slot Compatible for 2-3 Pistols
- Price
- $65.69
- Rating
- 4.7/5
- Reviews
- 314
- Age
- 8mo ago
Newest
by launch dateKAER Biometric Gun Safes for Rifles and Pistols Can Storage 15-16 Firearms with Adjustable Pistol Cabinets &Stocks Gun Safe with Fingerprint Lock Silent Alarm Mode
- Price
- $176.27
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 2mo ago
INTERGREAT Gun safes Large Gun Safe Gun Safes for Home Rifle and Pistols Long Gun Safe for Rifle Shotgun for Home Quick Access Adjustable Gun Racks Easy Assemble (8-12 Guns)
- Price
- $182.98
- Rating
- 2.8/5
- Reviews
- 24
- Age
- 4mo ago
KAER Large Biometric Gun Safe for Rifles and Pistols Storage 20-25 Firearms (with/Without Scopes) Gun Cabinet with Adjustable Storage/Pistol Pouches Rifle Safe for Home Defense Hunting Shooting AR-15
- Price
- $354.43
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 4mo ago
INTERGREAT 20 Rifle Gun Safe Keypad Gun Safe for 10-16 Rifles and 4 Pistol Storage Pockets 21 W Gun Safes & Cabinets with 3 Removable Gun Racks for Home Black
- Price
- $114.15
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 4mo ago
2-3 Gun Safe for Rifles with No Assembly Needed 52H Long Rifle Safes for Home Quick Access Gun Safes Rifle Gun Safe with Removable Shelf Gun Cabinet with Anti-Theft Alarm
- Price
- $127.60
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
56
Top-5 brand share
71%
Top 20: 94%
Top-5 click share
38%
Top 20: 72%
Open market
25%
- KAER30%
- BILLCONCH23%
- INTERGREAT8%
- AIRMuch6%
- Marcree5%
- Karini4%
Demand
Gun Safe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Gun Safe search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gun safe4.7M/yr
- gun safe for handgun778K/yr
- gun safe for rifles and pistols674K/yr
- gun cabinet572K/yr
- rifle safe361K/yr
- pistol safe396K/yr
- gun safe for rifles277K/yr
- handgun safe286K/yr
- gun safes252K/yr
- biometric gun safe for handgun234K/yr
Reviews and returns
What reviews say buyers love and hate about Gun Safe
We read the reviews and the return reasons for every product selling here.
“Quality control issues”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gun Safe questions
Answered from the same tracked data.