gun safe
Worth a lookShows a $18.1M/yr market, but soft demand (-22.1% this quarter) keeps it on the watch list.
Market size
Incredible$18.1M$18.1M/yr · 9.6M searches
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$138.77avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,391.77avg incumbent reviews — the moat a new listing must climb
Price range
Bad$20.13–$354.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, gun safe is a $18.1M/yr Amazon United States market (9.6M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
gun safe market data
- Units sold / yr
- 100K–125K
- avg 2,500–3,000/product
- Revenue / yr
- $13.9M–$17.3M
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 52%
- Sponsored
- 100%
- Out of stock
- 4.1%
- Avg brand age
- 44 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
56
Top-5 brand share
71%
Top 20: 94%
Top-5 click share
38%
Top 20: 72%
Open market
25%
- KAER30%
- BILLCONCH23%
- INTERGREAT8%
- AIRMuch6%
- Marcree5%
- Karini4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Top gun safe search terms
- gun safe4.7M/yr
- gun safe for handgun778K/yr
- gun safe for rifles and pistols674K/yr
- gun cabinet572K/yr
- rifle safe361K/yr
- pistol safe396K/yr
- gun safe for rifles277K/yr
- handgun safe286K/yr
- gun safes252K/yr
- biometric gun safe for handgun234K/yr
Top gun safe products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BILLCONCH Gun Safes Biometric Gun Safe Portable Pistol Safes Electronic Lock Box Key Access with LED Light Silent Mode Bedside Gun Safe for Pistols Gun Lock Box for Nightstand
BILLCONCH$69.314.7★6,040 rev
KAER Biometric Gun Safe Rifle Gun Safes for Rifles and Pistols Holds 14-15 Firearms with Adjustable Racks & Pistol Storage Fingerprint Keypad Lock Gun Cabinet for Home & Hunting for Enthusiasts
KAER$183.974.4★350 rev
AIRMuch Biometric Gun Safe for Handgun Drop Slot Compatible for 2-3 Pistols
AIRMuch$65.694.7★314 rev
KAER 2-3 Gun Safe Rifle Safe Gun Safe for Rifles and Pistols Gun Cabinet for Shotguns Long Gun Cabinet for Shotguns with Removable Storage Shelf LED Light Quick Access Rifle Safes Adjustable Shelves
KAER$153.604.1★563 rev
Billconch Smart Gun Safe for Multiple Pistols - Automatic Lock Safe Box
BILLCONCH$128.824.6★1,302 rev
Newest
by launch date
KAER Biometric Gun Safes for Rifles and Pistols Can Storage 15-16 Firearms with Adjustable Pistol Cabinets &Stocks Gun Safe with Fingerprint Lock Silent Alarm Mode
KAER$176.2728 rev
INTERGREAT Gun safes Large Gun Safe Gun Safes for Home Rifle and Pistols Long Gun Safe for Rifle Shotgun for Home Quick Access Adjustable Gun Racks Easy Assemble (8-12 Guns)
INTERGREAT$182.9824 rev
KAER Large Biometric Gun Safe for Rifles and Pistols Storage 20-25 Firearms (with/Without Scopes) Gun Cabinet with Adjustable Storage/Pistol Pouches Rifle Safe for Home Defense Hunting Shooting AR-15
KAER$354.4346 rev
INTERGREAT 20 Rifle Gun Safe Keypad Gun Safe for 10-16 Rifles and 4 Pistol Storage Pockets 21 W Gun Safes & Cabinets with 3 Removable Gun Racks for Home Black
INTERGREAT$114.1568 rev
2-3 Gun Safe for Rifles with No Assembly Needed 52H Long Rifle Safes for Home Quick Access Gun Safes Rifle Gun Safe with Removable Shelf Gun Cabinet with Anti-Theft Alarm
Marcree$127.6037 rev
Trending
90-day click momentumKAER Biometric Gun Safes for Rifles and Pistols Can Storage 15-16 Firearms with Adjustable Pistol Cabinets &Stocks Gun Safe with Fingerprint Lock Silent Alarm Mode
KAER$176.274.7★
INTERGREAT 20 Rifle Gun Safe Keypad Gun Safe for 10-16 Rifles and 4 Pistol Storage Pockets 21 W Gun Safes & Cabinets with 3 Removable Gun Racks for Home Black
INTERGREAT$114.154.2★
INTERGREAT Gun safes Large Gun Safe Gun Safes for Home Rifle and Pistols Long Gun Safe for Rifle Shotgun for Home Quick Access Adjustable Gun Racks Easy Assemble (8-12 Guns)
INTERGREAT$182.982.8★
2-3 Gun Safe for Rifles with No Assembly Needed 52H Long Rifle Safes for Home Quick Access Gun Safes Rifle Gun Safe with Removable Shelf Gun Cabinet with Anti-Theft Alarm
Marcree$127.604.2★
AIRMuch Biometric Gun Safe for Handgun Drop Slot Compatible for 2-3 Pistols
AIRMuch$65.694.7★
What buyers say about gun safe
What buyers praise and complain about, mined from review topics.What buyers love
“Solid and secure”
“Amazing quality”
“Fair price”
“Assembly was easy”
“Easy to Access”
“Good fit”
“Seems like its got a decent locking mechanism”
“AS ADVERTISED”
“the material is very sturdy”
“storage is great”
What buyers complain about
“Quality control issues”
“bigger”
“Terrible assembly”
“Does not work as advertised”
“The instructions are honestly terrible”
“Lock didnt function properly”
“Not durable”
“Not for this price”
“the rechargeable battery is garbage”
“Very thin material”
Top return reasons
Common questions
- Is gun safe profitable to sell on Amazon United States?
- The niche generates $18.1M/yr across 52 tracked products. 18 of 19 products launched in the last 360 days are still selling. 90-day search growth is -22.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the gun safe niche?
- 28 brands and 56 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in gun safe?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 2.6%.
- When does demand for gun safe peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the gun safe niche?
- Listings span $20.13–$354.43; the average listing price is $138.77 (sweet spot $15–$100). The average incumbent carries 1,392 reviews — the moat a new listing must climb.