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Gumdrop Lights

Fail

Shoppers spend only $22K a year here, so Gumdrop Lights is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$22K/yr66K searches / yr
90-day growth
+46.2%search demand this quarter
Competition
77%top-5 click share · 11 brands · 13 sellers

Flapen Score

Gumdrop Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Gumdrop Lights is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gumdrop Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Gumdrop Lights 66K times last year and spent an estimated $22K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +46.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+46.2%
Conversion, latest week
0.8%
Market size, estimated
$22Ka year
Peak month
November62.5× the quietest month
Top search term
candy lights12K searches a year

02 · Price

A sale here is worth $41.41.

Listings sell for $41.41 on average, from $13.32 to $134.39. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $41.41 that is $0 to $4K a year per listing.

Average price
$41.41inside the $15 to $100 sweet spot
Price range
$13.32–$134.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 31.5% of listings are out of stock. The average listing ranks #1,696 within Landscape Lighting. It carries 340 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
82%
Out of stock, average day
31.5%
Average rank
#1,696in Landscape Lighting
Average rating
3.94 starsAmazon United States average 4.42 stars
Average reviews
340per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Gumdrop Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

$0$2K$4K$6K$9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

13

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

17%

  • Kringle Bros25%
  • SNWLL19%
  • Novelty Place18%
  • Kittmip9%
  • Honoson6%
  • Gejoy6%
  • Open — no brand owns it (5 brands, 17%)

Demand

Gumdrop Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26DecJanFebMarAprJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 62.5×

Search terms

Top Gumdrop Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candy lights12K/yr
  • gumdrop lights15K/yr
  • gumdrop pathway lights4K/yr
  • gum drop lights5K/yr
  • candy christmas lights7K/yr
  • gum drop lights outdoor10K/yr
  • gumdrop christmas lights7K/yr
  • gumdrop lights outdoor6K/yr

Reviews and returns

What reviews say buyers love and hate about Gumdrop Lights

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Brightness/Shine/Glow”
53%of negative reviews mention “Quality-Overall”
4.2%of orders come back
“Kind of cheaply made”
A buyer, on “Quality-Overall”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gumdrop Lights questions

Answered from the same tracked data.