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Guardian Angel

Fail

The top 5 brands take 100% of clicks, so Guardian Angel is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$450K/yr260K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
53%top-5 click share · 5 brands · 98 sellers

Flapen Score

Guardian Angel against its category

The dotted line is the Tools & Home Improvement average. Past it, Guardian Angel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guardian Angel market on Amazon at a glance

Shoppers on Amazon United States searched for Guardian Angel 260K times last year and spent an estimated $450K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $450K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
3.8%
Market size, estimated
$450Ka year
Peak month
December2.9× the quietest month
Top search term
guardian angel light84K searches a year

02 · Price

A sale here is worth $46.17.

Listings sell for $46.17 on average, from $10.80 to $131.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $46.17 that is $23K to $35K a year per listing.

Average price
$46.17inside the $15 to $100 sweet spot
Price range
$10.80–$131.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$23K–$35K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #169 within Flashlights. It carries 7,431 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#169in Flashlights
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
7,431per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Guardian Angel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$18K$36K$54K$72K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

98

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 96%

Open market

0%

  • Streamlight67%
  • Guardian Angel29%
  • OLIGHT2%
  • ThruNite1%
  • WORKPRO1%

Demand

Guardian Angel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Guardian Angel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guardian angel light84K/yr
  • streamlight microstream58K/yr
  • streamlight microstream usb23K/yr
  • streamlight protac 1l-1aa13K/yr
  • microstream flashlight9K/yr
  • guardian light9K/yr
  • guardian angel lights9K/yr
  • microstream6K/yr
  • shoulder light law enforcement7K/yr
  • streamlight micro6K/yr

Reviews and returns

What reviews say buyers love and hate about Guardian Angel

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Durability”
1.4%of orders come back
“Stopped working after a few months of normal use”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Guardian Angel questions

Answered from the same tracked data.