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Gu10 Led Bulb

Fail

The top 5 products take 76% of clicks, so Gu10 Led Bulb is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$691K/yr594K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
76%top-5 click share · 11 brands · 16 sellers

Flapen Score

Gu10 Led Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, Gu10 Led Bulb is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gu10 Led Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for Gu10 Led Bulb 594K times last year and spent an estimated $691K. The top 5 brands take 81% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 594K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $691K a year.

Searches, last 12 months
594K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
8.4%
Market size, estimated
$691Ka year
Peak month
November1.5× the quietest month
Top search term
gu10 led bulb247K searches a year

02 · Price

A sale here is worth $13.93.

Listings sell for $13.93 on average, from $6.42 to $38.38. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $13.93 that is $42K to $56K a year per listing.

Average price
$13.93under the $15 to $100 sweet spot
Price range
$6.42–$38.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$42K–$56K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #177 within Light Bulbs. It carries 2,620 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#177in Light Bulbs
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,620per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Gu10 Led Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

$0$69K$138K$207K$277K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

14%

  • SETEN37%
  • Amazon Basics20%
  • Lepro9%
  • TJOY8%
  • SerBion7%
  • DEWENWILS5%
  • Open — no brand owns it (5 brands, 14%)

Demand

Gu10 Led Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Gu10 Led Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gu10 led bulb247K/yr
  • gu10 bulb78K/yr
  • gu1044K/yr
  • gu 10 led bulbs32K/yr
  • gu10 led bulbs21K/yr
  • track light bulbs24K/yr
  • gu10 led bulb dimmable25K/yr
  • gu10 led17K/yr
  • mr16 gu10 led bulb20K/yr
  • gu10 bulbs12K/yr

Reviews and returns

What reviews say buyers love and hate about Gu10 Led Bulb

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Brightness/Shine/Glow”
21%of negative reviews mention “Bulb Flicker/Dimming/Color”
2.5%of orders come back
“Flickers”
A buyer, on “Bulb Flicker/Dimming/Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Gu10 Led Bulb questions

Answered from the same tracked data.