gu10 led bulb
Skip itA concentrated shelf (top 5 take 76% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Good$6.42–$38.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$691K$691K/yr · 594K searches
Avg price
Good$13.93avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,620.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, gu10 led bulb is a $691K/yr Amazon United States market (594K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
gu10 led bulb market data
- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- $697K–$836K
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #177
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 flat
Sellers
16
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
14%
- SETEN37%
- Amazon Basics20%
- Lepro9%
- TJOY8%
- SerBion7%
- DEWENWILS5%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top gu10 led bulb search terms
- gu10 led bulb247K/yr
- gu10 bulb78K/yr
- gu1044K/yr
- gu 10 led bulbs32K/yr
- gu10 led bulbs21K/yr
- track light bulbs24K/yr
- gu10 led bulb dimmable25K/yr
- gu10 led17K/yr
- mr16 gu10 led bulb20K/yr
- gu10 bulbs12K/yr
Top gu10 led bulb products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SETEN 6-Pack GU10 LED Bulbs Dimmable 6W (50W Equivalent) 3000K Soft White 582 Lumens Perfect for Recessed Lighting Track Lighting Accent Lights(Not for Candle Warmers)
SETEN$8.484.6★507 rev
Amazon Basics MR16 LED Light Bulb 50W Equivalent Energy Efficient 7W GU10 Base Warm White 3000K Dimmable 10 000 Hour Lifetime 6-Pack
Amazon Basics$14.984.5★5,907 rev
TJOY GU10 LED Light Bulbs Non-Dimmable 4W 5000K Daylight White 300LM Equivalent 35W 2 Prong GU10 Bulbs Replacement for Recessed Track Lighting MR16 LED Bulb for Living Room Range Hood 6 Pack
TJOY$9.794.7★426 rev
Lepro Non-Dimmable GU10 LED Light Bulbs 5000K Daylight White GU10 Bulb Replacement for Recessed Track Lighting 4W LED Bulbs with 100Flood Beam for Kitchen Range Hood Living Room Bedroom 6 Pack
Lepro$14.814.6★12,741 rev
SerBion GU10 120V 50W Halogen Light Bulbs for Track and Range Hood GU10+C Candle Warmer Lamp with Dimmable 2700K Warm White 6000+Hours Long-Lasting Pack of 6
SerBion$10.634.7★1,679 rev
Newest
by launch date
DAYBETTER GU10 LED Light Bulbs Dimmable GU10 Bulb Replacement for Track Lighting 5.5w Equivalent 50W 500 LM Daylight White 5000K MR16 LED Bulb for Kitchen Range Hood Living Room 12 Pack
DAYBETTER$17.46191 rev
SETEN 6-Pack GU10 LED Bulbs Dimmable 6W (50W Equivalent) 3000K Soft White 582 Lumens Perfect for Recessed Lighting Track Lighting Accent Lights(Not for Candle Warmers)
SETEN$8.48507 rev
SETEN 6 Pack GU10 LED Bulbs 6W (50W Halogen Equivalent) Dimmable 5000K Daylight 580LM for Track Lighting Recessed Can Lights Kitchen & Display Lighting
SETEN$9.11507 rev
TJOY GU10 LED Light Bulbs Non-Dimmable 4W 5000K Daylight White 300LM Equivalent 35W 2 Prong GU10 Bulbs Replacement for Recessed Track Lighting MR16 LED Bulb for Living Room Range Hood 6 Pack
TJOY$9.79426 rev
Lepro Non-Dimmable GU10 LED Light Bulbs 4W 350LM 2700K Soft White 3 Pack
Lepro$10.613,698 rev
Trending
90-day click momentumTJOY GU10 LED Light Bulbs Non-Dimmable 4W 5000K Daylight White 300LM Equivalent 35W 2 Prong GU10 Bulbs Replacement for Recessed Track Lighting MR16 LED Bulb for Living Room Range Hood 6 Pack
TJOY$9.794.7★
SETEN 6-Pack GU10 LED Bulbs Dimmable 6W (50W Equivalent) 3000K Soft White 582 Lumens Perfect for Recessed Lighting Track Lighting Accent Lights(Not for Candle Warmers)
SETEN$8.484.6★
Lepro Non-Dimmable GU10 LED Light Bulbs 4W 350LM 2700K Soft White 3 Pack
Lepro$10.614.6★
DAYBETTER GU10 LED Light Bulbs Dimmable GU10 Bulb Replacement for Track Lighting 5.5w Equivalent 50W 500 LM Daylight White 5000K MR16 LED Bulb for Kitchen Range Hood Living Room 12 Pack
DAYBETTER$17.464.7★
GODONLIF Candle Warmer Lamp Bulb GU10 Halogen Bulb 120V 50W GU10+C MR16
GODONLIF$6.424.7★
What buyers say about gu10 led bulb
What buyers praise and complain about, mined from review topics.What buyers love
“Bright white”
“Great value”
“As described”
“Excellent product”
“lights fit great”
“Easy to install”
“Great bulbs for a great price”
“Works great”
“the colors are vibrant”
“So far the lifespan has been good”
What buyers complain about
“Flickers”
“Bad quality”
“they just kept on breaking”
“To bright”
“The connection will break”
“They barely work”
“One out of the two bulbs was broke”
“they would not fit”
“a little difficult to install in the light we purchased”
“they will not go back to the same color/temp”
Top return reasons
Common questions
- Is gu10 led bulb profitable to sell on Amazon United States?
- The niche generates $691K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the gu10 led bulb niche?
- 11 brands and 16 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in gu10 led bulb?
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Quality-Overall, Durability. The return rate is 2.5%.
- When does demand for gu10 led bulb peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the gu10 led bulb niche?
- Listings span $6.42–$38.38; the average listing price is $13.93 (sweet spot $15–$100). The average incumbent carries 2,620 reviews — the moat a new listing must climb.