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Grout Renew

Fail

The top 5 brands take 97% of clicks, so Grout Renew is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$64K/yr104K searches / yr
90-day growth
+52.9%search demand this quarter
Competition
59%top-5 click share · 7 brands · 62 sellers

Flapen Score

Grout Renew against its category

The dotted line is the Tools & Home Improvement average. Past it, Grout Renew is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grout Renew market on Amazon at a glance

Shoppers on Amazon United States searched for Grout Renew 104K times last year and spent an estimated $64K. The top 5 brands take 97% of clicks. Demand peaks in May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +52.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+52.9%
Conversion, latest week
3.1%
Market size, estimated
$64Ka year
Peak month
May1.8× the quietest month
Top search term
mapei grout refresh32K searches a year

02 · Price

A sale here is worth $19.73.

Listings sell for $19.73 on average, from $9.31 to $25.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $19.73 that is $2K to $5K a year per listing.

Average price
$19.73inside the $15 to $100 sweet spot
Price range
$9.31–$25.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Flooring. It carries 3,827 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#95in Flooring
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
3,827per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Grout Renew products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$13K$19K$26K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

62

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

1%

  • Mapei78%
  • Rainbow Chalk Markers Limited8%
  • Rejuvenate7%
  • PENTAUSA2%
  • ZippySolve2%
  • TEC2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Grout Renew search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.8×

Search terms

Top Grout Renew search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mapei grout refresh32K/yr
  • grout refresh24K/yr
  • grout renew26K/yr
  • grout renew colorant and sealer9K/yr
  • rejuvenate tile and grout cleaner4K/yr
  • rejuvenate grout deep cleaner4K/yr
  • polyblend grout renew colors3K/yr
  • rejuvenate grout cleaner2K/yr
  • grout renew colorant2K/yr

Reviews and returns

What reviews say buyers love and hate about Grout Renew

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
16%of negative reviews mention “Functionality-Overall”
1.2%of orders come back
“Non effective”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Grout Renew questions

Answered from the same tracked data.