Is grout colorant profitable to sell on Amazon United States?

The niche generates $153K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (47/100).

How competitive is the grout colorant niche?

7 brands and 36 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in grout colorant?

Top complaints mined from reviews: Color, Functionality-Overall, Durability. The return rate is 3.0%.

When does demand for grout colorant peak?

Demand peaks in Feb; the busiest month runs 1.5× the quietest.

What does it cost to enter the grout colorant niche?

Listings span $8.74–$29.64; the average listing price is $17.07 (sweet spot $15–$100). The average incumbent carries 5,976 reviews — the moat a new listing must climb.

grout colorant

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$17.07

avg listing price — sweet spot $15–$100

Price range

Good$8.74–$29.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good3.0%

return rate — above 5% kills the launch gate

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$153K

$153K/yr · 87K searches

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Review moat

Bad5,976.35

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, grout colorant is a $153K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb. Verdict: Skip it — 47/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

grout colorant market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $137K–$171K; units × avg price
Conversion rate: 10.3%
Avg BSR: #27
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 2.5%
Avg brand age: 76 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

59%

Top 20: 94%

Open market

Rainbow Chalk Markers Limited80%
Mapei10%
TEC5%
OOTDART1%
YaoQiYou1%
Floor-Fix Pro1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.5×

Open Trend

Top grout colorant search terms

grout colorant19K/yr +10.3%1.0% conv.
black grout pen13K/yr -2.9%15.3% conv.
grout pen grey12K/yr +1.6%11.5% conv.
grout dye8K/yr +0.1%1.3% conv.
grey grout pen7K/yr +3.3%11.8% conv.
grout pen black9K/yr -1.1%13.3% conv.
gray grout pen5K/yr +7.2%13.7% conv.
grout pen light grey4K/yr +46.5%17.0% conv.
light grey grout pen3K/yr +16.6%17.1% conv.
black grout pen for tile5K/yr -33.8%12.6% conv.

All search terms

Top grout colorant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Grout Pen Grey Tile Paint Marker: Waterproof Grout Paint Tile Grout Colorant and Sealer Pen - Grey Narrow 5mm Tip (7mL)

Rainbow Chalk Markers Limited$8.794.2★6,323 rev

Grout Pen Black Tile Paint Marker: Waterproof Grout Paint Tile Grout Colorant and Sealer Pen - Black Narrow 5mm Tip (7mL)

Rainbow Chalk Markers Limited$8.904.2★6,514 rev

Grout Pen Black Tile Paint Marker: Waterproof Grout Paint Tile Grout Colorant and Sealer Pen - Narrow 5mm 2 Pack with Extra Tips (7mL) - Black

Rainbow Chalk Markers Limited$17.844.3★13,572 rev

Grout Pen Light Grey Tile Paint Marker: Waterproof Grout Paint Tile Grout Colorant and Sealer Pen - Light Grey Narrow 5mm Tip (7mL)

Rainbow Chalk Markers Limited$8.844.2★4,519 rev

Grout Pen Light Grey Tile Paint Marker: Waterproof Grout Paint Tile Grout Colorant and Sealer Pen - Light Grey Wide 15mm Tip (20mL)

Rainbow Chalk Markers Limited$11.664.2★1,363 rev

Newest

by launch date

Gray Grout Pen Tile Grout Paint Marker from Floor-Fix Pro | Waterproof Grout Colorant & Sealer Pen | Bathroom & Kitchen Tile Grout Whitener | Narrow 5mm Precision Tip | 2 Pack

Floor-Fix Pro$13.7275 rev

9mo ago

Grout Pen Black Tile Paint Marker: Waterproof Grout Paint Tile Grout Colorant and Sealer Pen - Black Narrow 5mm Tip (7mL) - 3 Pack

Rainbow Chalk Markers Limited$23.075,415 rev

1y ago

Grout Pen Light Grey Tile Paint Marker: Waterproof Grout Paint Tile Grout Colorant and Sealer Pen - Light Grey Narrow 5mm Tip (7mL) - 3 Pack

Rainbow Chalk Markers Limited$22.925,415 rev

1y ago

Grout Pen Grey Tile Paint Marker: Waterproof Grout Paint Tile Grout Colorant and Sealer Pen - Grey Narrow 5mm Tip (7mL) - 3 Pack

Rainbow Chalk Markers Limited$22.925,415 rev

1y ago

OOTDART 5 Colors Matte Iron Oxide Pigment Powder Concrete dye Grout Colorant Color Dye for Cement Epoxy Stucco Plaster Mortar Paint CoatingBrown Blue Burgundy Green Black

OOTDART$29.6416 rev

1y ago

What buyers say about grout colorant

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use28%

“Easy to apply”

Quality-Overall14%

“EXCELLENT PRODUCT”

Efficiency8%

“it does the job”

Advertised Vs Actual Product8%

“As advertised”

Color7%

“Color is good”

Ease Of Cleaning6%

“giving a clean, consistent look”

Value For Money5%

“Worth the price”

Durability3%

“It looks durable”

Product Condition2%

“Looks brand new”

Functionality-Overall2%

“It is quickdrying”

What buyers complain about

Color20%

“Its not Gray”

Functionality-Overall11%

“they barely worked”

Durability10%

“Runs out quickly”

Ease Of Cleaning8%

“Very messy”

Paint Quality7%

“Now the paint is thin and runny”

Value For Money6%

“Not a good value”

Quality-Overall4%

“Not the best purchase”

Ease Of Use4%

“Not easy to use”

Advertised Vs Actual Product2%

“Misleading product”

Water Resistance2%

“Not for use in wet areas”

Top return reasons

Color62%

Functionality-Overall10%

Advertised Vs Actual Product5%

Size-Overall5%

Paint Quality3%

Defective Material/Parts2%

Value For Money2%

Leak-Proof1%

Durability1%

Quality-Overall1%

Common questions

Is grout colorant profitable to sell on Amazon United States?: The niche generates $153K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (47/100).
How competitive is the grout colorant niche?: 7 brands and 36 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in grout colorant?: Top complaints mined from reviews: Color, Functionality-Overall, Durability. The return rate is 3.0%.
When does demand for grout colorant peak?: Demand peaks in Feb; the busiest month runs 1.5× the quietest.
What does it cost to enter the grout colorant niche?: Listings span $8.74–$29.64; the average listing price is $17.07 (sweet spot $15–$100). The average incumbent carries 5,976 reviews — the moat a new listing must climb.

grout colorant

grout colorant market data

Competition & brand share

Demand & seasonality

Top grout colorant search terms

Top grout colorant products on Amazon

Top sellers

Newest

Trending

What buyers say about grout colorant

What buyers love

What buyers complain about

Top return reasons

Common questions

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