Is grounding rod profitable to sell on Amazon United States?

The niche generates $396K/yr across 27 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +38.1%. Flapen's verdict: Worth a look (61/100).

How competitive is the grounding rod niche?

13 brands and 15 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in grounding rod?

Top complaints mined from reviews: Size-Overall, Assembly/Installation, Flexibility. The return rate is 1.8%.

When does demand for grounding rod peak?

Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.

What does it cost to enter the grounding rod niche?

Listings span $12.15–$91.39; the average listing price is $28.74 (sweet spot $15–$100). The average incumbent carries 219 reviews — the moat a new listing must climb.

grounding rod

Worth a look

Shows a sweet-spot price point ($28.74 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$28.74

avg listing price — sweet spot $15–$100

Price range

Great$12.15–$91.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great219.41

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.8%

return rate — above 5% kills the launch gate

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Growth

Good+38.1%

90-day search growth — must beat 0% to launch

Market size

Good$396K

$396K/yr · 208K searches

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, grounding rod is a $396K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 61/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

grounding rod market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $359K–$431K; units × avg price
Conversion rate: 6.6%
Avg BSR: #77
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 33 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

MOKIKUBA34%
CYANTEKOMS20%
GOUNENGNAIL18%
minidodoca9%
Qidarusxl8%
FEUNLEM2%
Open — no brand owns it (7 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +38.1% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 2.0×

Open Trend

Top grounding rod search terms

grounding rod57K/yr +45.4%4.8% conv.
ground rod50K/yr +31.5%4.8% conv.
copper grounding rod22K/yr +3.0%3.4% conv.
grounding rod for electric fence12K/yr +75.3%7.2% conv.
electric fence ground rod11K/yr +108.8%8.0% conv.
grounding rods11K/yr +60.7%1.9% conv.
ground rod for electric fence6K/yr +83.8%7.3% conv.
electric fence grounding rod6K/yr -0.1%7.8% conv.
grounding rod for earthing12K/yr -20.8%3.8% conv.
copper ground rod5K/yr +34.6%3.4% conv.

All search terms

Top grounding rod products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MOKIKUBA- Portable Ground Rod - Grounding Pin with Ground Wire Lug | Great for Electric Fences Antennas Satellite Dishes Ground Post Pin Tie Out Stake (Portable)

MOKIKUBA$12.184.8★411 rev

GOUNENGNAIL- 4 Grounding Rod - 3/8 Copper Ground Rod with Wire Clamp | Great for Electric Fences Antennas Satellite Dishes and other Grounding Needs (1 3/8x4)

GOUNENGNAIL$21.984.7★999 rev

CYANTEKOMS 3 Pack Grounding Rod with Clamp 4 Feet Long Copper Electrical Ground Rod for Electric Fences Satellite Dishes Generator Grounding Earthing ((Set of 3) 3/8 x 4 Feet Ground Rod Kit)

CYANTEKOMS$35.654.8★154 rev

CYANTEKOMS Portable Ground Rod with 4ft 12AWG UL Listed Grounding Wire with Crocodile Clip Great for Electric Fences Antennas Generator (Grounding Rod with 4ft Wire)

CYANTEKOMS$15.374.4★310 rev

Minidodoca Portable Ground Rod with 5.1ft 12AWG UL Listed Grounding Wire with Crocodile Clip Great for Electric Fences Antennas Generator Ground Post Pin(Grounding Rod with 5.1ft Wire)

minidodoca$15.034.6★340 rev

Newest

by launch date

Gecyfit Portable Grounding Rod 17.5 Solid Steel Ground Rod for Electric Fence Earthing Antenna Portable Generators Solar Panel Ham Radio & Pool Equipment

Gecyfit$12.3423 rev

3mo ago

Zonon 2 Pcs 8 ft Ground Rod Kit - 5/8 Inch Plated Clad Copper Grounding Rod with Clamps for Electric Fences Satellite Dishes Generator Grounding Earthing

Zonon$84.695 rev

10mo ago

FEUNLEM Copper Grounding Rod Kit - 40ft Heavy Duty Female Ground Cord & Wristband Portable Earthing System Use with Grounding Mats Sheet Blankets Pillowcases

FEUNLEM$18.5741 rev

11mo ago

Copper Grounding Rod for Electric Fence & Generator - Portable Ground Rod with Clamp T-Handle & Wrench Heavy Duty Grounding Kit for Pool Pump Antennas Satellite Dishes - Grounding Bar Accessory

JCWPVA$15.0872 rev

1y ago

Generator grounding kit with 6.2ft Female Ground Cord grounding rod for generator Grounding Wire with Crocodile Clip for Electric Fences Antennas (17.4 inch Ground Rod + 6.2ft Lugs Wire)

Qidarusxl$18.87149 rev

1y ago

What buyers say about grounding rod

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Overall, it looks exactly like the listing, feels well made, and performs as advertised”

Advertised Vs Actual Product13%

“As advertised”

Strength8%

“The rods seem very strong”

Value For Money7%

“Worth the money”

Ease Of Use6%

“Easy to use”

Assembly/Installation5%

“Easy installation”

Efficiency5%

“Works great”

Portability4%

“the portability is a nice bonus”

Rusts/Corrodes4%

“This prevents corrosion with long-term use”

Material Quality3%

“The solid steel construction feels very sturdy and durable, and installation was quick and easy”

What buyers complain about

Size-Overall23%

“They are too short”

Assembly/Installation15%

“Yeah install is bad”

Flexibility8%

“bent before I could get it all the way in the ground”

Product Condition8%

“also should have looked new upon arrival”

Functionality-Overall8%

“Not for grounding if youre into things like code”

Durability8%

“Im not sure about its longevity that way”

Advertised Vs Actual Product8%

“should have read the description better”

Rusts/Corrodes3%

“A home's electrical ground is considered dirty due to high resistance caused by corrosion on grounding rods, loose or broken wires, and improper installation”

Portability2%

“My only semi complaint is that they're calling these portable”

Top return reasons

Size-Overall26%

Advertised Vs Actual Product20%

Defective Material/Parts9%

Functionality-Overall9%

Value For Money6%

Charging3%

Assembly/Installation3%

Quality-Overall3%

Thin2%

Compatibility-Overall2%

Common questions

Is grounding rod profitable to sell on Amazon United States?: The niche generates $396K/yr across 27 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +38.1%. Flapen's verdict: Worth a look (61/100).
How competitive is the grounding rod niche?: 13 brands and 15 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in grounding rod?: Top complaints mined from reviews: Size-Overall, Assembly/Installation, Flexibility. The return rate is 1.8%.
When does demand for grounding rod peak?: Demand peaks in May–Jun; the busiest month runs 2.0× the quietest.
What does it cost to enter the grounding rod niche?: Listings span $12.15–$91.39; the average listing price is $28.74 (sweet spot $15–$100). The average incumbent carries 219 reviews — the moat a new listing must climb.