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Grounding Rod

Maybe

Products sell for $28.74 on average, inside the sweet spot. But the top 5 brands take 89% of clicks, so Grounding Rod is a Maybe.

Flapen Score
61
61 / 100
Top 6% of 9,536 Tools & Home Improvement niches · +13 vs the category median of 48
Market size
$396K/yr208K searches / yr
90-day growth
+38.1%search demand this quarter
Competition
47%top-5 click share · 13 brands · 15 sellers

Flapen Score

Grounding Rod against its category

The dotted line is the Tools & Home Improvement average. Past it, Grounding Rod is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grounding Rod market on Amazon at a glance

Shoppers on Amazon United States searched for Grounding Rod 208K times last year and spent an estimated $396K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $396K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
+38.1%
Conversion, latest week
6.6%
Market size, estimated
$396Ka year
Peak month
May2.0× the quietest month
Top search term
grounding rod57K searches a year

02 · Price

A sale here is worth $28.74.

Listings sell for $28.74 on average, from $12.15 to $91.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $28.74 that is $7K to $14K a year per listing.

Average price
$28.74inside the $15 to $100 sweet spot
Price range
$12.15–$91.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Breakers, Load Centers & Fuses. It carries 219 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#77in Breakers, Load Centers & Fuses
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
219per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Grounding Rod products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$20K$40K$59K$79K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

15

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

9%

  • MOKIKUBA34%
  • CYANTEKOMS20%
  • GOUNENGNAIL18%
  • minidodoca9%
  • Qidarusxl8%
  • FEUNLEM2%
  • Open — no brand owns it (7 brands, 9%)

Demand

Grounding Rod search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.0×

Search terms

Top Grounding Rod search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grounding rod57K/yr
  • ground rod50K/yr
  • copper grounding rod22K/yr
  • grounding rod for electric fence12K/yr
  • electric fence ground rod11K/yr
  • grounding rods11K/yr
  • ground rod for electric fence6K/yr
  • electric fence grounding rod6K/yr
  • grounding rod for earthing12K/yr
  • copper ground rod5K/yr

Reviews and returns

What reviews say buyers love and hate about Grounding Rod

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
1.8%of orders come back
“They are too short”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Grounding Rod questions

Answered from the same tracked data.