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Ground Wire

Maybe

The top 5 brands take only 46% of clicks. But shoppers spend only $92K a year here, so Ground Wire is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size
$92K/yr128K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
32%top-5 click share · 47 brands · 65 sellers

Flapen Score

Ground Wire against its category

The dotted line is the Tools & Home Improvement average. Past it, Ground Wire is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ground Wire market on Amazon at a glance

Shoppers on Amazon United States searched for Ground Wire 128K times last year and spent an estimated $92K. The top 5 brands take 46% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
4.3%
Market size, estimated
$92Ka year
Peak month
May1.4× the quietest month
Top search term
ground wire53K searches a year

02 · Price

A sale here is worth $16.87.

Listings sell for $16.87 on average, from $5.74 to $66.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $16.87 that is $0 to $2K a year per listing.

Average price
$16.87inside the $15 to $100 sweet spot
Price range
$5.74–$66.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #226 within Electrical Wire. It carries 408 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#226in Electrical Wire
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
408per listing
Listings tracked
68

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Ground Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

$0$2K$4K$6K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 rising

Sellers

65

Top-5 brand share

46%

Top 20: 86%

Top-5 click share

32%

Top 20: 70%

Open market

48%

  • Southwire12%
  • THE CIMPLE CO10%
  • XRDS -RF9%
  • ARCTIC EAGLE8%
  • LCYLFH7%
  • Airmont Products7%

Demand

Ground Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Ground Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ground wire53K/yr
  • grounding wire27K/yr
  • ground cable20K/yr
  • grounding cable11K/yr
  • copper grounding wire6K/yr
  • copper ground wire6K/yr
  • ground wire kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Ground Wire

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
2.1%of orders come back
“Very poor quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ground Wire questions

Answered from the same tracked data.