ground wire
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a small market ($92K/yr) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Price range
Great$5.74–$66.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great407.57avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.87avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$92K$92K/yr · 128K searches
According to Flapen's Amazon United States niche tracking, ground wire is a $92K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
ground wire market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $84K–$101K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #226
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.1%
- Avg brand age
- 47 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
47 rising
Sellers
65
Top-5 brand share
46%
Top 20: 86%
Top-5 click share
32%
Top 20: 70%
Open market
48%
- Southwire12%
- THE CIMPLE CO10%
- XRDS -RF9%
- ARCTIC EAGLE8%
- LCYLFH7%
- Airmont Products7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top ground wire search terms
- ground wire53K/yr
- grounding wire27K/yr
- ground cable20K/yr
- grounding cable11K/yr
- copper grounding wire6K/yr
- copper ground wire6K/yr
- ground wire kit4K/yr
Top ground wire products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![ARCTIC EAGLE Anti Static Wrist Strap 11 Anti Static Wristband Grounding Bracelet with Alligator Clip and Extendable Long Cable Fits Wrist Circumference 6 to 8.5. [Regular Size]](https://m.media-amazon.com/images/I/31Vfye1fgCL.jpg)
ARCTIC EAGLE Anti Static Wrist Strap 11 Anti Static Wristband Grounding Bracelet with Alligator Clip and Extendable Long Cable Fits Wrist Circumference 6 to 8.5. [Regular Size]
ARCTIC EAGLE$5.784.6★4,531 rev
LCYLFH Phonograph Turntable Ground Wire for Magnetic Cartridge Turntables 5-ft Technic (1 Pack)
LCYLFH$6.054.6★164 rev
Soft ANNEALED Ground Wire Solid 10 AWG 25 FEET Copper Cables Electronic Wire Cable Electrics DIY
MOKIKUBA$19.584.6★169 rev
THE CIMPLE CO 10 AWG Insulated Solid Copper THHN/THWN Wire 10 FT - 10 Gauge Ground Wire for Electrical Grounding in Residential Commercial Industrial Buildings - 10 Feet (3 Meters) Green
THE CIMPLE CO$13.814.8★1,427 rev
(Pack of 10) 12 AWG Solid Copper Ground Wire with Green Ground Screws 6.5 Edge-Stripped Grounding Wire 5/8 Strip 10-32 x 3/8 Captive Green Screws for Electrical Boxes
Airmont Products$9.134.7★221 rev
Newest
by launch date
4 AWG Solid Ground Wire Copper Clad Grounding Cable Aluminum Electronic Wire Cable (4AWG 25Feet Coil)
HIBUMFX$34.5410 rev
10 AWG THHN Stranded Bare Copper Wire 15FT Green Grounding Wire 600V Rated Building Cable Ideal for Panel Wiring Grounding Lighting Circuits Control Systems
XRDS -RF$16.673 rev
14 AWG THHN Stranded Bare Copper Wire 25FT Green Grounding Wire Electrical Wire 600V Rated Building Wire Ideal for Panel Wiring Grounding Lighting Circuits Control Systems
XRDS -RF$13.9828 rev
10 AWG THHN Stranded Bare Copper Wire 25FT Green Grounding Wire Electrical Wire 600V Rated Building Wire Ideal for Panel Wiring Grounding Lighting Circuits Control Systems
XRDS -RF$23.8130 rev
1pcs Grounding Mat Cord Black Replacement Grounding Cable Accessories for Groundings Sheets 15 Feet Fits All Popular Brands
InnoHHustle$6.1159 rev
Trending
90-day click momentum10 AWG THHN Stranded Bare Copper Wire 15FT Green Grounding Wire 600V Rated Building Cable Ideal for Panel Wiring Grounding Lighting Circuits Control Systems
XRDS -RF$16.674.6★
ARCTIC EAGLE Anti Static Wrist Strap 11 Anti Static Wristband Grounding Bracelet with Alligator Clip and Extendable Long Cable Fits Wrist Circumference 6 to 8.5. [Regular Size]
ARCTIC EAGLE$5.784.6★
4 AWG Solid Ground Wire Copper Clad Grounding Cable Aluminum Electronic Wire Cable (4AWG 25Feet Coil)
HIBUMFX$34.544.9★
Southwire 6-Gauge Bare Copper Wire Solid SoftDrawn Uninsulated Copper Conductor for Grounding & Electrical Applications 50ft
Southwire$52.174.8★
1pcs Grounding Mat Cord Black Replacement Grounding Cable Accessories for Groundings Sheets 15 Feet Fits All Popular Brands
InnoHHustle$6.114.5★
What buyers say about ground wire
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Just as advertised”
“Good Value”
“have made an antenna that worked well”
“Easy to use”
“Exact fit”
“Seems sturdy and convenient to use”
“They helped me fix some grounding issues on my car though”
“Easy to install”
“Built well”
What buyers complain about
“Very poor quality”
“Wrong size”
“The ring tab seems a little thin as well”
“misleading”
“Not for grounding if youre into things like code”
“Breaks freely”
“Fiddly to use”
“So thick impossible to bend and twist”
“It could be a bit less expensive”
“I wouldnt buy this item its theoretically not proper wiring”
Top return reasons
Common questions
- Is ground wire profitable to sell on Amazon United States?
- The niche generates $92K/yr across 68 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the ground wire niche?
- 47 brands and 65 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in ground wire?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 2.1%.
- When does demand for ground wire peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the ground wire niche?
- Listings span $5.74–$66.22; the average listing price is $16.87 (sweet spot $15–$100). The average incumbent carries 408 reviews — the moat a new listing must climb.