Skip to content

Green Lights

Maybe

The top 5 brands take only 33% of clicks. But demand is soft, at -64.8% this quarter, so Green Lights is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$199K/yr280K searches / yr
90-day growth
-64.8%search demand this quarter
Competition
24%top-5 click share · 56 brands · 66 sellers

Flapen Score

Green Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Green Lights is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Green Lights 280K times last year and spent an estimated $199K. The top 5 brands take 33% of clicks. Demand peaks in Feb–Mar–Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -64.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $199K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-64.8%
Conversion, latest week
3.5%
Market size, estimated
$199Ka year
Peak month
February5.0× the quietest month
Top search term
green light81K searches a year

02 · Price

A sale here is worth $20.18.

Listings sell for $20.18 on average, from $5.62 to $82.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $20.18 that is $2K to $5K a year per listing.

Average price
$20.18inside the $15 to $100 sweet spot
Price range
$5.62–$82.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #368 within String Lights. It carries 2,933 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#368in String Lights
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,933per listing
Listings tracked
76

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Green Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

$0$4K$8K$12K$16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

56 rising

Sellers

66

Top-5 brand share

33%

Top 20: 74%

Top-5 click share

24%

Top 20: 61%

Open market

63%

  • LAMPHOME11%
  • HISHINY8%
  • chzk5%
  • Dazzle Bright5%
  • WAYLLSHINE4%
  • JMEXSUSS4%

Demand

Green Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Oct, Nov · busiest ÷ quietest = 5.0×

Search terms

Top Green Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green light81K/yr
  • green lights92K/yr
  • green string lights35K/yr
  • green lights string24K/yr
  • green outdoor lights20K/yr
  • green string lights outdoor9K/yr
  • green twinkle lights7K/yr
  • green lights outdoor6K/yr
  • green mini lights6K/yr

Reviews and returns

What reviews say buyers love and hate about Green Lights

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Quality-Overall”
3.5%of orders come back
“Poor quality, items missing”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Green Lights questions

Answered from the same tracked data.