gray extension cord
Worth a lookShows searches that convert (10.4% search→purchase), but a small market ($51K/yr) keeps it on the watch list.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.79avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+50.2%90-day search growth — must beat 0% to launch
Price range
Good$7.42–$29.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad4,014.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$51K$51K/yr · 33K searches
According to Flapen's Amazon United States niche tracking, gray extension cord is a $51K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
gray extension cord market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $37K–$44K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #374
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 8.0%
- Avg brand age
- 50 months
- Avg seller age
- 199 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
21
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
42%
Top 20: 90%
Open market
8%
- EP30%
- Globe Electric21%
- GE13%
- GREATIDE12%
- GreenProsper10%
- Woods6%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +50.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top gray extension cord search terms
- gray extension cord12K/yr
- grey extension cord10K/yr
- grey extension cord outdoor4K/yr
- gray outdoor extension cord4K/yr
- grey outdoor extension cord3K/yr
Top gray extension cord products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Globe Electric 22890 Designer Series 9-ft Fabric Extension Cord 3 Polarized Outlets Right Angle Plug 125 Volts Metallic Gray
Globe Electric$8.454.7★4,840 rev
GREATIDE Indoor Outdoor Extension Cord 20 FT 16/3 SJTW Weatherproof Grey Electrical Cords 13 AMP Heavy Duty 3 Prong Power Cable Great for Garden Landscaping & Holiday Decorations
GREATIDE$16.814.8★992 rev
GE 3-Outlet Flat Extension Cord 8 Ft Grounded Extension Cord with Multiple Outlets 3 Prong Outlet Extender Flat Plug Indoor Power Strip 16 Gauge UL Listed Gray 43027
GE$15.724.8★17,127 rev
EP 25FT Outdoor Extension Cord 16/3 SJTW Heavy Duty Grey ETL Listed
EP$17.784.8★2,360 rev
EP 15FT Outdoor Extension Cord 16/3 SJTW Heavy Duty Grey ETL Listed
EP$15.964.8★2,360 rev
Newest
by launch date
GreenProsper 15 FT Grey Extension Cord with Lighted End 12 AWG 3 Prong Indoor Outdoor Heavy Duty Waterproof Power Cable for Major Appliance 12/3 SJTW UL Listed
GreenProsper$20.2583 rev
FNXPOW Indoor Outdoor Extension Cord 10 FT Waterproof 16/3 Gauge Heavy Duty Gray Extension Cords 13A 1625W SJTW Extension Cord with 3 Prong Grounded Plug Great for Tools Lights UL Listed.
FNXPOW$13.29133 rev
GREATIDE 15 Ft Flat Plug Extension Cord16/3 SJT Indoor Low Profile 3 Outlets Extension Cable with 45 Angled Flat Plug Multiple Outlets Extension Cord Grey
GREATIDE$9.85409 rev
FSTSN 6 Ft Heavy Duty Indoor Outdoor Extension Cord - 16/3 SJTW Waterproof Power Cable with 3 Prong Grounded Plug Grey - Durable Weather Resistant for Home Garden and Worksite Use.
FSTSN$7.9863 rev
EP 25 Ft Outdoor Extension Cord 16/3 SJTW 3 Electrical Power Outlets Grey
EP$19.741,609 rev
Trending
90-day click momentum
EP 25 Ft Heavy Duty Outdoor Extension Cord 12/3 SJTW Grey 3-Prong
EP$28.834.8★
EP 25 Ft 12/3 SJTW Lighted Outdoor Extension Cord Grey
EP$26.184.8★
GreenProsper 15 FT Grey Extension Cord with Lighted End 12 AWG 3 Prong Indoor Outdoor Heavy Duty Waterproof Power Cable for Major Appliance 12/3 SJTW UL Listed
GreenProsper$20.254.8★
GREATIDE Indoor Outdoor Extension Cord 20 FT 16/3 SJTW Weatherproof Grey Electrical Cords 13 AMP Heavy Duty 3 Prong Power Cable Great for Garden Landscaping & Holiday Decorations
GREATIDE$16.814.8★
GE 3-Outlet Flat Extension Cord 25 Ft Grounded Extension Cord with Multiple Outlets 3 Prong Outlet Extender Flat Plug Indoor Power Strip 16 Gauge UL Listed Gray 43025
GE$22.754.8★
What buyers say about gray extension cord
What buyers praise and complain about, mined from review topics.What buyers love
“Well-made”
“Overall, I found it to be a very affordable, reliable extension cord”
“It charges fine”
“Works as it should”
“Overall well designed”
“It has worked fine”
“Strong core”
“Light, so it's easy to handle”
“My favorite extension cord”
“This is a heavy weight cord that I feel is durable”
What buyers complain about
“Poor quality control”
“can't feel it”
“Plug does not light up”
Top return reasons
Common questions
- Is gray extension cord profitable to sell on Amazon United States?
- The niche generates $51K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +50.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the gray extension cord niche?
- 10 brands and 21 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in gray extension cord?
- Top complaints mined from reviews: Quality-Overall, Comfort-Overall, Socket/Port/Plug. The return rate is 2.6%.
- When does demand for gray extension cord peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the gray extension cord niche?
- Listings span $7.42–$29.08; the average listing price is $14.79 (sweet spot $15–$100). The average incumbent carries 4,014 reviews — the moat a new listing must climb.