gray candles
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.88avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Good$2.68–$40.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,346.98avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.9%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Market size
Bad$16K$16K/yr · 47K searches
According to Flapen's Amazon United States niche tracking, gray candles is a $16K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
gray candles market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $31K–$42K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #222
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 84%
- Out of stock
- 9.5%
- Avg brand age
- 42 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
41
Top-5 brand share
72%
Top 20: 98%
Top-5 click share
35%
Top 20: 75%
Open market
24%
- Eywamage35%
- MIRASCENTS13%
- Stmarry9%
- Bougies La Francaise8%
- Simply Soson7%
- KONNI4%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -27.4% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 2.2×
Top gray candles search terms
- gray candles13K/yr
- grey candle8K/yr
- grey candles7K/yr
- eywamage flameless candles9K/yr
- gray candle5K/yr
- eywamage flameless candles set of 36K/yr
Top gray candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stmarry Distressed Gradient Gray Flameless Candles with Remote and Timer Real Wax Made LED Pillar Candles Battery Operated with 3D Flickering Flame - 3 x 4 5 6 - Set of 3
Stmarry$25.524.7★644 rev
3x4 inch Grey Pillar Candles Set of 3 Unscented Pillar Candles Dripless and Smokeless Large Candles Candle for Halloween Home Decor Dinner Table Weddings Holidays
MIRASCENTS$21.614.8★266 rev
Eywamage Gold Glass Flameless Pillar Candles with Remote Flickering Fall LED Candles Battery Operated Set of 3
Eywamage$24.064.6★14,930 rev
Eywamage Clear Glass Flameless Candles with Remote Timer Flickering Battery LED Pillar Candles Set of 3
Eywamage$24.914.6★14,930 rev
Eywamage Smoke Grey Glass Flameless Pillar Candles with Remote Flickering LED Battery Candles Table Decor Set of 3
Eywamage$22.584.6★14,930 rev
Newest
by launch date
KONNI Layered Pillar Candles Set of 3 2.8x 4 Table Decor Gray
KONNI$25.97215 rev
CANDLE CHOICE Real Wax Battery Operated Flameless Pillar Candles with Remote Timer Grey Glass Shell Realistic Black Wick Flickering Electric LED Lights Wedding Halloween Christmas Decorations 3 Pack
CANDLE CHOICE$19.41693 rev
3x4 inch Grey Pillar Candles Set of 3 Unscented Pillar Candles Dripless and Smokeless Large Candles Candle for Halloween Home Decor Dinner Table Weddings Holidays
MIRASCENTS$21.61266 rev
3x6 inch Grey Pillar Candles Set of 3 Unscented Pillar Candle Dripless and Smokeless Large Candles Candle for Home Decor Dinner Table Weddings Holidays
MIRASCENTS$25.50266 rev
Bougies la Franaise Unscented Pillar Candle Grey
Bougies La Francaise$5.46111 rev
Trending
90-day click momentum
Simply Soson Grey Pillar Candles Set of 3 3 Sizes Unscented Rustic
Simply Soson$23.604.5★
Hyoola Tall Taper Candles - 10 Inch Silver Grey Unscented Dripless Taper Candles - 8 Hour Burn Time - 4 Pack
Hyoola$9.774.5★
Eywamage Butterfly Fiber Optic Flameless Pillar Candles with Remote 3 Pack
Eywamage$28.274.8★
Bougies la Franaise Unscented Pillar Candle Grey
Bougies La Francaise$6.664.3★
Biedermann & Sons 2-Hour Long Burning Unscented Tree or Chime Candles Gray 4 Inch Tall - Set of 20
Biedermann & Sons$10.014.4★
What buyers say about gray candles
What buyers praise and complain about, mined from review topics.What buyers love
“Nice glow”
“Amazing Scent”
“Beautiful & reliable”
“Great Value”
“The remote works great”
“Good quality and love the color”
“Just as shown”
“looks nice sitting out”
“The remote timer makes it so easy to use them regularly”
“Nice gift idea”
What buyers complain about
“therefore eat up the battery life”
“No scent”
“Not lasting”
“The tool is huge”
“Terrible quality”
“Not real bright”
“The largest candle wouldnt turn on at all”
“Only a hint of tint of gray”
“it's not worth the money”
“Not as advertised”
Top return reasons
Common questions
- Is gray candles profitable to sell on Amazon United States?
- The niche generates $16K/yr across 45 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the gray candles niche?
- 23 brands and 41 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in gray candles?
- Top complaints mined from reviews: Battery Life, Smell, Durability. The return rate is 5.9% — above our launch gate.
- When does demand for gray candles peak?
- Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the gray candles niche?
- Listings span $2.68–$40.23; the average listing price is $20.88 (sweet spot $15–$100). The average incumbent carries 2,347 reviews — the moat a new listing must climb.