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Govee Splitter

Fail

Returns run at 12.6% of orders, so Govee Splitter is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$139K/yr78K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
67%top-5 click share · 8 brands · 10 sellers

Flapen Score

Govee Splitter against its category

The dotted line is the Tools & Home Improvement average. Past it, Govee Splitter is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Govee Splitter market on Amazon at a glance

Shoppers on Amazon United States searched for Govee Splitter 78K times last year and spent an estimated $139K. The top 5 brands take 94% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

10.3% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
10.3%
Market size, estimated
$139Ka year
Top search term
govee y splitter28K searches a year

02 · Price

A sale here is worth $17.28.

Listings sell for $17.28 on average, from $6.28 to $29.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $17.28 that is $2K to $4K a year per listing.

Average price
$17.28inside the $15 to $100 sweet spot
Price range
$6.28–$29.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
12.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #843 within Cords, Adapters & Multi-Outlets. It carries 50 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#843in Cords, Adapters & Multi-Outlets
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
50per listing
Listings tracked
15

04 · Newcomers

Amazon counts 3 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
20 months

Products

Top Govee Splitter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$14K$28K$42K$56K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

10

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

3%

  • SAYSOLAK44%
  • CybeRoad28%
  • DRHLWZN10%
  • EZLightsGroup9%
  • Xvolt4%
  • ASAHOM3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Govee Splitter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.6× · 10 of 12 months tracked

Search terms

Top Govee Splitter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • govee y splitter28K/yr
  • govee splitter19K/yr
  • govee splitter connector7K/yr
  • govee light splitter7K/yr
  • govee pro y splitter5K/yr
  • govee outdoor lights splitter4K/yr
  • govee pro splitter4K/yr
  • y splitter govee2K/yr
  • govee y connector2K/yr

Reviews and returns

What reviews say buyers love and hate about Govee Splitter

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Advertised Vs Actual Product”
25%of negative reviews mention “Functionality-Overall”
12.6%of orders come back
“Dudnt work for me”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Govee Splitter questions

Answered from the same tracked data.