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Govee Skyline Kit

Fail

The top 5 products take 100% of clicks, so Govee Skyline Kit is a Fail.

Flapen Score
28
28 / 100
Ranks 9,312 of 9,536 Tools & Home Improvement niches · −20 vs the category median of 48
Market size
$74K/yr20K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Govee Skyline Kit against its category

The dotted line is the Tools & Home Improvement average. Past it, Govee Skyline Kit is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Govee Skyline Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Govee Skyline Kit 20K times last year and spent an estimated $74K. One brand takes every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
3.7%
Market size, estimated
$74Ka year
Peak month
November3.3× the quietest month
Top search term
govee skyline9K searches a year

02 · Price

A sale here is worth $98.98.

Listings sell for $98.98 on average, from $81.01 to $117.75. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At $98.98 that is $10K to $25K a year per listing.

Average price
$98.98inside the $15 to $100 sweet spot
Price range
$81.01–$117.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
$10K–$25K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #309 within Novelty Lighting. It carries 484 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#309in Novelty Lighting
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
484per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
21 months

Products

Top Govee Skyline Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$15K$30K$45K$59K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Govee100%
  • Open — no brand owns it (0%)

Demand

Govee Skyline Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Reviews and returns

What reviews say buyers love and hate about Govee Skyline Kit

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Assembly/Installation”
7.8%of orders come back
“Half the assembly fell off the wall”
A buyer, on “Assembly/Installation”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Govee Skyline Kit questions

Answered from the same tracked data.