Govee Recessed Lighting
FailThe top 5 brands take 100% of clicks, so Govee Recessed Lighting is a Fail.
- Flapen Score
- 36 / 100Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 4836
- Market size
- $772K/yr316K searches / yr
- 90-day growth
- +15.7%search demand this quarter
- Competition
- 70%top-5 click share · 2 brands · 32 sellers
Flapen Score
Govee Recessed Lighting against its category
The dotted line is the Tools & Home Improvement average. Past it, Govee Recessed Lighting is stronger. Inside it, weaker.
Market
The Govee Recessed Lighting market on Amazon at a glance
Shoppers on Amazon United States searched for Govee Recessed Lighting 316K times last year and spent an estimated $772K. All 2 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $772K a year.
- Searches, last 12 months
- 316K
- Growth, 90 days vs prior 90
- +15.7%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $772Ka year
- Peak month
- November2.1× the quietest month
- Top search term
- govee ceiling light135K searches a year
02 · Price
A sale here is worth $135.04.
Listings sell for $135.04 on average, from $48.03 to $279.22. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $135.04 that is $101K to $135K a year per listing.
- Average price
- $135.04above the $15 to $100 sweet spot
- Price range
- $48.03–$279.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $101K–$135K
- Returns
- 7.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #207 within Ceiling Lights. It carries 629 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #207in Ceiling Lights
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 629per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 5 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Govee Recessed Lighting products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Govee Smart Ceiling Light RGBIC 2400LM 2700K-6500K 12 Inch 1 Pack White
- Price
- $48.03
- Rating
- 4.6/5
- Reviews
- 1,917
- Age
- 2y ago
Govee Smart Ceiling Light 4300LM 15 Inch RGBIC 2700K-6500K 1 Pack
- Price
- $104.79
- Rating
- 4.6/5
- Reviews
- 509
- Age
- 1y ago
Govee Ceiling Light Ultra 21 Inch 5000LM Smart Flush Mount Ceiling Light
- Price
- $221.26
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 3mo ago
Govee Smart Recessed Lighting 6 Inch LED Recessed Light 1100LM 4 Pack
- Price
- $123.88
- Rating
- 4.6/5
- Reviews
- 339
- Age
- 1y ago
Govee Smart Ceiling Light RGBIC 2400LM 2700K-6500K 12 Inch 1 Pack Black
- Price
- $61.34
- Rating
- 4.6/5
- Reviews
- 1,917
- Age
- 7mo ago
Trending
90-day click momentum
Govee Ceiling Fans with Lights and Remote RGBIC Smart 52 flush mount
- Price
- $187.92
- Rating
- 4.4/5
- Reviews
- 143
- Age
- 4mo ago
Govee Ceiling Fan with Lights 20 RGBIC Oscillating Flush Mount Fans
- Price
- $188.33
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 4mo ago
Govee Smart Ceiling Light Pro RGBIC 4800LM 2700K-6500K 18 Inch 1 Pack
- Price
- $143.57
- Rating
- 4.6/5
- Reviews
- 509
- Age
- 2mo ago
Govee Ceiling Light Ultra 21 Inch 5000LM Smart Flush Mount Ceiling Light
- Price
- $221.26
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 3mo ago
Govee Smart Ceiling Light RGBIC 2400LM 2700K-6500K 12 Inch 1 Pack Black
- Price
- $61.34
- Rating
- 4.6/5
- Reviews
- 1,917
- Age
- 7mo ago
Newest
by launch dateGovee Smart Ceiling Light Pro RGBIC 4800LM 2700K-6500K 18 Inch 1 Pack
- Price
- $143.57
- Rating
- 4.6/5
- Reviews
- 509
- Age
- 2mo ago
Govee Ceiling Light Ultra 21 Inch 5000LM Smart Flush Mount Ceiling Light
- Price
- $221.26
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 3mo ago
Govee Ceiling Fan with Lights 20 RGBIC Oscillating Flush Mount Fans
- Price
- $188.33
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 4mo ago
Govee Ceiling Fans with Lights and Remote RGBIC Smart 52 flush mount
- Price
- $187.92
- Rating
- 4.4/5
- Reviews
- 143
- Age
- 4mo ago
Govee Smart Ceiling Light RGBIC 2400LM 2700K-6500K 12 Inch 1 Pack Black
- Price
- $61.34
- Rating
- 4.6/5
- Reviews
- 1,917
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Govee94%
- Philips Hue6%
Demand
Govee Recessed Lighting search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Govee Recessed Lighting search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- govee ceiling light135K/yr
- rgb ceiling light21K/yr
- hue ceiling light19K/yr
- govee ceiling lights19K/yr
- philips hue ceiling light15K/yr
- lifx ceiling light14K/yr
- govee ceiling9K/yr
- smart flush mount ceiling light9K/yr
- alexa ceiling light9K/yr
- bluetooth ceiling light8K/yr
Reviews and returns
What reviews say buyers love and hate about Govee Recessed Lighting
We read the reviews and the return reasons for every product selling here.
“They constantly disconnected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
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FAQ
Common Govee Recessed Lighting questions
Answered from the same tracked data.