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Govee Neon Rope Light 2

Fail

The top 5 brands take 100% of clicks, so Govee Neon Rope Light 2 is a Fail.

Flapen Score
29
29 / 100
Ranks 9,259 of 9,536 Tools & Home Improvement niches · −19 vs the category median of 48
Market size
$59K/yr23K searches / yr
90-day growth
+28.7%search demand this quarter
Competition
97%top-5 click share · 1 brands · 3 sellers

Flapen Score

Govee Neon Rope Light 2 against its category

The dotted line is the Tools & Home Improvement average. Past it, Govee Neon Rope Light 2 is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Govee Neon Rope Light 2 market on Amazon at a glance

Shoppers on Amazon United States searched for Govee Neon Rope Light 2 23K times last year and spent an estimated $59K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+28.7%
Conversion, latest week
2.9%
Market size, estimated
$59Ka year
Peak month
December2.5× the quietest month
Top search term
govee neon rope light 218K searches a year

02 · Price

A sale here is worth $87.54.

Listings sell for $87.54 on average, from $49.13 to $138.26. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At $87.54 that is $9K to $22K a year per listing.

Average price
$87.54inside the $15 to $100 sweet spot
Price range
$49.13–$138.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
$9K–$22K
Returns
7.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #98 within Novelty Lighting. It carries 1,015 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#98in Novelty Lighting
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,015per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Govee Neon Rope Light 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

$0$12K$23K$35K$47K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Govee100%
  • Open — no brand owns it (0%)

Demand

Govee Neon Rope Light 2 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Reviews and returns

What reviews say buyers love and hate about Govee Neon Rope Light 2

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Durability”
7.5%of orders come back
“Breaks eventually”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Govee Neon Rope Light 2 questions

Answered from the same tracked data.