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Govee Led Strip Lights 100 Ft

Fail

The top 5 brands take 100% of clicks, so Govee Led Strip Lights 100 Ft is a Fail.

Flapen Score
23
23 / 100
Ranks 9,475 of 9,536 Tools & Home Improvement niches · −25 vs the category median of 48
Market size
$39K/yr50K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
72%top-5 click share · 5 brands · 8 sellers

Flapen Score

Govee Led Strip Lights 100 Ft against its category

The dotted line is the Tools & Home Improvement average. Past it, Govee Led Strip Lights 100 Ft is stronger. Inside it, weaker.

23Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Govee Led Strip Lights 100 Ft market on Amazon at a glance

Shoppers on Amazon United States searched for Govee Led Strip Lights 100 Ft 50K times last year and spent an estimated $39K. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 23 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
1.3%
Market size, estimated
$39Ka year
Peak month
December3.8× the quietest month
Top search term
alexa strip lights6K searches a year

02 · Price

A sale here is worth $63.65.

Listings sell for $63.65 on average, from $9.60 to $296.56. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $63.65 that is $6K to $16K a year per listing.

Average price
$63.65inside the $15 to $100 sweet spot
Price range
$9.60–$296.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$6K–$16K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #60 within Novelty Lighting. It carries 17,176 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#60in Novelty Lighting
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
17,176per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Govee Led Strip Lights 100 Ft products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$6K$12K$18K$24K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Govee85%
  • DAYBETTER8%
  • TJOY3%
  • MYPLUS2%
  • WOBANE2%

Demand

Govee Led Strip Lights 100 Ft search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Govee Led Strip Lights 100 Ft search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alexa strip lights6K/yr
  • led strip lighting under cabinet5K/yr
  • led light strips for closets4K/yr
  • govee 100ft led strip lights indoor3K/yr
  • govee 100ft6K/yr
  • led strip alexa3K/yr
  • govee lights 100ft4K/yr
  • under cabinet light strips for kitchen3K/yr
  • govee led strip lights 100 ft3K/yr
  • 100 ft govee lights3K/yr

Reviews and returns

What reviews say buyers love and hate about Govee Led Strip Lights 100 Ft

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Durability”
5.5%of orders come back
“will break instantly”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Govee Led Strip Lights 100 Ft questions

Answered from the same tracked data.