Govee Lamp

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months

156K

Growth, 90 days vs prior 90

-13.6%

Conversion, latest week

1.3%

Market size, estimated

$72Ka year

Peak month

December3.3× the quietest month

Top search term

background light20K searches a year

Listings sell for $34.87 on average, from $7.90 to $175.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $34.87 that is $0 to $3K a year per listing.

Average price

$34.87inside the $15 to $100 sweet spot

Price range

$7.90–$175.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.2%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #149 within Lamps & Shades. It carries 4,873 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#149in Lamps & Shades

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

4,873per listing

Listings tracked

80

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

35 months