govee lamp
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Incredible$34.87avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.90–$175.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Bad4,873.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 156K searches
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, govee lamp is a $72K/yr Amazon United States market (156K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
govee lamp market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $70K–$87K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #149
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 99%
- Out of stock
- 4.0%
- Avg brand age
- 35 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
64 rising
Sellers
113
Top-5 brand share
43%
Top 20: 71%
Top-5 click share
25%
Top 20: 57%
Open market
54%
- Govee23%
- OIYN7%
- NEEWER6%
- Neroupe4%
- Torjim3%
- Miortior3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.3×
Top govee lamp search terms
- background light20K/yr
- back light20K/yr
- gaming wall lights13K/yr
- background lights for streaming19K/yr
- back lights13K/yr
- led backlights8K/yr
- music activated lights7K/yr
- gamer light11K/yr
- background lights6K/yr
- music reactive lights5K/yr
Top govee lamp products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Govee Smart Light Bar RGBICWW TV Lights for Living Room Gaming Black
Govee$38.444.6★7,304 rev
OIYN Smart RGBICW LED Corner Floor Lamp - 16 Million DIY Colors 68+ Scenes Music Sync App & Remote Control Color-Changing Ambient Lighting for Living Rooms Bedrooms and Gaming Rooms
OIYN$30.284.3★2,073 rev
Govee RGBIC Floor Lamp Basic 1000lm LED Corner Lamp Black
Govee$63.664.4★11,384 rev
Neroupe Sunset Lamp Projector with APP & Button Control 360 Degree Rotation Multiple Colors Changing LED Lamp Night Light Sunset Light for Bedroom Decor/Party/Tiktok Live/Room Decor
Neroupe$16.734.4★1,485 rev
NEEWER Basics RGB Photography Flashlight 4 Colors/20 GOBO Filters/CRI95+/7500mAh 10W 6300K Portable LED Video Spotlight Patterned Ambient Aluminum Sunset Light for Recording Studio Lighting USB FL10
NEEWER$41.704.6★1,103 rev
Newest
by launch date
Vexinat LED Corner Floor Lamp Smart RGB Corner Lamps for Living Room
Vexinat$36.79262 rev
NEEWER Basics RGB Photography Flashlight 4 Colors/20 GOBO Filters/CRI95+/7500mAh 10W 6300K Portable LED Video Spotlight Patterned Ambient Aluminum Sunset Light for Recording Studio Lighting USB FL10
NEEWER$41.701,103 rev
1-Pack LED Video Lighting Kit Anautin 15W/1700Lux Photography Lighting with Tripod Stand 2500-8500K Dimmable Streaming Light for Video Recording Gaming Podcast Barber Salon TikTok YouTube
Anautin$26.72385 rev
EZVALO Spotlights Indoor with Remote 5500mAh Rechargeable Picture Lights Wireless Uplights with Timer & Dimmable 3-CCT Accent Lighting for Plant Art Painting Gallery Wall Decor (2-Pack Black)
EZVALO$24.681,794 rev
OIYN Smart RGBICW LED Corner Floor Lamp - 16 Million DIY Colors 68+ Scenes Music Sync App & Remote Control Color-Changing Ambient Lighting for Living Rooms Bedrooms and Gaming Rooms
OIYN$30.282,073 rev
Trending
90-day click momentumVexinat LED Corner Floor Lamp Smart RGB Corner Lamps for Living Room
Vexinat$36.794.6★
1-Pack LED Video Lighting Kit Anautin 15W/1700Lux Photography Lighting with Tripod Stand 2500-8500K Dimmable Streaming Light for Video Recording Gaming Podcast Barber Salon TikTok YouTube
Anautin$26.724.4★
EZVALO Spotlights Indoor with Remote 5500mAh Rechargeable Picture Lights Wireless Uplights with Timer & Dimmable 3-CCT Accent Lighting for Plant Art Painting Gallery Wall Decor (2-Pack Black)
EZVALO$24.684.6★
XEBKOR Sunset Lamp Projector Multicolor Changing LED Projection Lamp Switch Button and APP Control 360 Degree Rotation Sunlight Lamp for Bedroom Photography Party Tiktok Live Room Decor
XEBKOR$16.764.4★
NEEWER Basics RGB Photography Flashlight 4 Colors/20 GOBO Filters/CRI95+/7500mAh 10W 6300K Portable LED Video Spotlight Patterned Ambient Aluminum Sunset Light for Recording Studio Lighting USB FL10
NEEWER$41.704.6★
What buyers say about govee lamp
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Light”
“The build quality is solid”
“Awesome colors”
“Easy to Assemble”
“Amazing value”
“Easy Peezy”
“As described”
“Love the remote control”
“Awesome look”
“Easy charge”
What buyers complain about
“broke quickly”
“Inconsistent quality”
“DONT WORK”
“Low Brightness”
“Incorrect colors”
“Adhesive sucks”
“There may be less expensive”
“Does not hold Charge”
“Not sturdy”
“Very long”
Top return reasons
Common questions
- Is govee lamp profitable to sell on Amazon United States?
- The niche generates $72K/yr across 80 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the govee lamp niche?
- 64 brands and 113 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in govee lamp?
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 3.2%.
- When does demand for govee lamp peak?
- Demand peaks in Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the govee lamp niche?
- Listings span $7.90–$175.99; the average listing price is $34.87 (sweet spot $15–$100). The average incumbent carries 4,873 reviews — the moat a new listing must climb.