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Govee Hexagon Lights

Maybe

The top 5 brands take only 42% of clicks. But buyers convert on only 0.8% of searches, so Govee Hexagon Lights is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size
$133K/yr210K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
31%top-5 click share · 37 brands · 44 sellers

Flapen Score

Govee Hexagon Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Govee Hexagon Lights is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Govee Hexagon Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Govee Hexagon Lights 210K times last year and spent an estimated $133K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
0.8%
Market size, estimated
$133Ka year
Peak month
December4.9× the quietest month
Top search term
hexagon wall lights33K searches a year

02 · Price

A sale here is worth $84.76.

Listings sell for $84.76 on average, from $6.48 to $298.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $84.76 that is $0 to $8K a year per listing.

Average price
$84.76inside the $15 to $100 sweet spot
Price range
$6.48–$298.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #762 within Wall Lights. It carries 473 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#762in Wall Lights
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
473per listing
Listings tracked
56

04 · Newcomers

Amazon counts 10 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
10Amazon's first-year sales bar
Average brand age
30 months

Products

Top Govee Hexagon Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

$0$3K$5K$8K$11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

44

Top-5 brand share

42%

Top 20: 87%

Top-5 click share

31%

Top 20: 72%

Open market

51%

  • Govee10%
  • JIMIMORO9%
  • HYPERLITE9%
  • YXQUA8%
  • Nanoleaf7%
  • Litezone6%

Demand

Govee Hexagon Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Govee Hexagon Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hexagon wall lights33K/yr
  • rgb hexagon lights30K/yr
  • hexagon32K/yr
  • hexagon lights for bedroom20K/yr
  • hexagon lights for wall15K/yr
  • hexagon led lights for wall14K/yr
  • led hexagon lights for wall9K/yr
  • hexagon led lights for bedroom7K/yr
  • led lights hexagon9K/yr
  • hexagon light panels6K/yr

Reviews and returns

What reviews say buyers love and hate about Govee Hexagon Lights

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Brightness/Shine/Glow”
10%of negative reviews mention “Durability”
3.5%of orders come back
“Falls apart”
A buyer, on “Durability”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Govee Hexagon Lights questions

Answered from the same tracked data.